Tag: Toyota

By on October 19, 2020

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser?

The saga of the Land Cruiser is getting confusing. First, we picked up on reporting from Motor Authority that suggested the LC will soon be sent to the great junkyard in the sky, although the Lexus version will soldier on. Part of that report suggested that there is a new generation for the Land Cruiser on the way, but perhaps not to be sold here.

(Read More…)

By on October 19, 2020

Today’s Corona marks the nameplate’s second entry into the Rare Rides series. And though today’s wagon shares the same name as the prior example, it represents a point of division in Toyota’s lineup.

Come along and learn some more about a rarely seen old wagon.

(Read More…)

By on October 8, 2020

Image: Toyota

The Toyota Land Cruiser seemed destined to remain on the market, forever unchanged, until the universe collapses into one giant black hole (or whatever would happen – astronomy classes were a long time ago).

Alas, even the Land Cruiser must meet its fate sooner or later. And Motor Authority is reporting that it is sooner, not later.

(Read More…)

By on September 29, 2020

Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet.

(Read More…)

By on September 28, 2020

1997 Toyota Camry CE in Colorado junkyard, LH front view - ©2020 Murilee Martin - The Truth About CarsI’ve spent years documenting the rise of the Toyota Camry through the lens of the junkyard, from the homely-but-rugged 1983-1986 V10s through the Taurus-sales-pummeling 1987-1991 V20s to the very last US-market Camry wagons of the middle 1990s. After that, the ubiquitous Camry faded into the boneyard background for me… until about a year ago, when I decided to search for the newest possible manual-transmission-equipped discarded Camry. (Read More…)

By on September 25, 2020

2020 Toyota Highlander AWD Premium

The 2020 Toyota Highlander is a pretty good improvement over the previous generation, building off an already strong foundation, but unfortunately for Toyota, it comes along just as Kia’s Telluride and Hyundai’s Palisade soar towards class dominance.

Ask anyone who made big plans for after March 1, 2020, and they’ll tell you – timing is everything.

In Toyota’s case, a very, very good three-row family hauler is getting lost in all the hype about the two outstanding Korean entries.

Somewhere, a Toyota sales manager sobs in his coffee in between Zooms.

(Read More…)

By on September 18, 2020

If you desire more sport from your Corolla, act fast.

Toyota has announced pricing for the Corolla Apex, but only 6,000 will be made.

The car was announced way back in July, but now we have a price tag.

(Read More…)

By on September 10, 2020

On Thursday, Toyota Motor Corp.’s research division announced it would create an $800 million global investment fund. While important news, Toyota’s dispatch was expected. The business had previously mentioned it was assembling a new holding company called Woven in July, noting that the entity would be focused on heavily upon software development and finding new partners for its most advanced projects.

Most of those seem to be in support of the “mobility as a service” concept that seeks to remove customers’ ability to own vehicles. The rest are interested in promoting alternative energy solutions or social engineering how we’ll be living in the future via “smart cities.” The fund also seems to be helping replace Toyota Research Institute-Advanced Development (TRI-AD). In fact, the Japanese R&D arm was actually the one that announced the $800 million “global growth-stage investment fund” that officially creates Woven Capital.

(Read More…)

By on August 28, 2020

If you hadn’t heard, Toyota has pitched a lunar rover to serve as a vehicle for an upcoming international moon mission led by the National Aeronautics and Space Administration (NASA) and supported by the Japan Aerospace Exploration Agency (JAXA) — among other extra-planetary organizations. Conceptualized last year, the six-wheeled dune hopper offers more creature comforts than the original Lunar Roving Vehicle (LRV) produced by Boeing and General Motors’ Defense Research Laboratories decades ago.

But it needed a name, and Toyota figured it might as well find something fitting that also helped it market products here on Earth (assuming it’s chosen for the mission). Fortunately, the brand’s history includes a vehicle that’s known to be so reliable and adept at traversing unforgiving terrain that it’s become internationally famous for it: the Land Cruiser.

Announcing its decision Friday, Toyota said it wants the moon buggy to be named “Lunar Cruiser.” The automaker didn’t omit mentioning the obvious connection to its own SUV. (Read More…)

By on August 14, 2020

An assembly plant currently taking shape in Huntsville, Alabama just saw a cash infusion. The roughly $1.6 billion facility — a joint operation between Toyota and Mazda — was announced in 2018, with both automakers expected to crank out new crossovers aimed primarily at the North American market.

Well, add another $830 million to the tab. (Read More…)

By on August 11, 2020

The recipe stays pretty much the same, though the dish stands to see some new ingredients.

Following years of tepid sales and speculation about the Toyota 86/Subaru BRZ twins’ market viability, word eventually came that neither automaker was willing to cede this niche segment. A successor was a go. Now, physical proof of the upcoming next-generation cars has appeared on social media. (Read More…)

By on August 6, 2020

2020 Toyota Yaris XLE sedanJust when Toyota’s Yaris finally adorned the name of a fun car, the brand kills it.

It was once the Scion iA, but a couple years ago, Toyota bestowed it with the Yaris moniker after retiring the Scion brand. Once attached to underwhelming subcompacts, the name was now slapped on the side of a more-fun small car.

It’s not shocking that the brand killed the Mazda 2-based Yaris sedan. The culprits? Slow sales and new regulations.

Slow sales is a big story in the subcompact class, and in 2019 the Yaris was down 5,000 units from the year before. Coronavirus may have ushered the Yaris out the door, too, since Toyota planned to limit North American production to adjust to the difficulties posed by the pandemic.

(Read More…)

By on August 6, 2020

An ongoing pandemic and serious North American sales hit weren’t enough to bring Toyota to a loss in the quarter ending June 30th.

The automaker posted its weakest fiscal first-quarter return in nearly a decade, but last quarter’s operating profit, despite plunging 98 percent on a year-over-year basis, still came out in positive territory. While the road ahead is rocky and paved with uncertainty, Toyota says it was surprised as how quickly it bounced back. (Read More…)

By on August 4, 2020

Previewed way back at the 2018 Tokyo Auto Salon, Toyota’s (Gazoo Racing) GR Super Sport Concept now serves as the template for its next entry into 24 Hour of Le Mans, tapped for the new Hypercar Class that’s effectively replacing FIA’s World Endurance Championship LMP1. The new classification is supposed to reinvigorate the sport by mandating homologation of the wildest inductees, a practice which often leads to the most stunning performance machines ever to grace the road.

That means Toyota has to build at least 20 examples of something street legal that shares more than a handful of components with its LM racer. Rumor has it, something is already in development — and should exist well beyond the confines of what one normally thinks of when they envision Toyota products.

(Read More…)

By on July 29, 2020

Toyota announced the creation of a new holding company that will oversee its software development initiatives this week. While our default response is to gripe about the nebulous concept of “mobility companies” and the industry’s obnoxious emphasis on shifting data, we also understand that it pays to have someone on hand who knows their way around a line of code.

It wasn’t all that long go that Volkswagen was bragging about taking software seriously, only to be publicly shamed by the media when bunk programming screwed up the launch of numerous physical products. The cynical side of the brain knows this could have been avoided by ignoring unnecessary connectivity features and a potentially ill-conceived attempt to digitize the entire cabin.

We’re sympathetic to the nature of competition and the appeal “newness” has on customers. The automotive industry has seen the sea of riches amassed by tech companies harvesting data and knows which way the wind is blowing. No brand wants to be seen as technologically inferior, even if many of the newer features in modern cars aren’t really in service of anything other than marketing. Yet the “software first” mentality that has started presiding over vehicle development seems somewhat counterproductive, and Toyota may have just bought into it hook, line and sinker.

Then again, maybe it’s a great play and we’re just not seeing the big picture. So let’s dive in and see what we find. (Read More…)

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