Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.

According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models. (Read More…)

Believe it or not, there was once a time before every automaker had something resembling an SUV on their lot. Of course, that time faded with the Carter administration. Today, every mainstream brand boasts a variety of lifted wagons to grab at every possible sliver of the segment.

Arguably, Toyota was there at the beginning of the modern crossover with the 1995 RAV4 – pedants of course will bring up the beloved AMC Eagle, but that didn’t exactly light up the sales charts. The combo of wagon-like interior space with perceived capability has proven irresistible for a quarter century.

Toyota has gone back to the well once more with the Corolla Cross, which would be the eighth distinct crossover/SUV in the lineup. Keen observers will note the dimensional similarity to the oddly-styled C-HR. Do both need to be on the floorplan at the same time?

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Yesterday we brought you a bit on the Toyota product blitz. While most of it was relatively small in terms of news impact — two special-edition Tacomas, a special Supra, and the refreshed and updated GR86.

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Toyota is on a product blitz today.

Our man Chris is in Texas today, learning more about what the automaker has planned, and while he eats all the shrimp talks to brand folks about it, I’ll give you the newsier skinny.

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Last week we challenged you to pick a Buy from V6 versions of the 2007 Toyota Camry, Nissan Maxima, and Honda Accord. The overwhelming feeling in the comments was in favor of an Accord purchase (and I agree with you). Today though, we step back a decade to the 1997 model year.

Does the Accord still win your vote in the Nineties?

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Last week, Toyota financial results for the fiscal year that ended March 31st were announced. Vehicle sales totaled 7,646,000, a decrease of 1,309,000 units, or a little less than 15 percent compared to the previous fiscal year.

Net revenue was $256.7 billion, an 8.8 percent decrease. Operating income decreased from $22.6 billion to $20.7 billion, while income before taxes amounted to $27.6 billion. Net income was up from $19.2 billion to $21.1 billion.

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In contrast to the Try Very Hard Japanese sedans of the Nineties, the early and mid-2000s period was a time for Japanese manufacturers to rest upon their laurels. It was a time to save some cash, and put in a bit less effort than in the tiring decade prior.

And lucky you, today you get to pick one to buy.

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In 2022, the Subaru Solterra electric SUV will go on sale. Another Subaru-Toyota joint venture, it’ll roll on the new e-Subaru global platform.

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Toyota’s Woven Planet Holdings has acquired Level 5, Lyft’s self-driving unit. Woven Planet’s deal brings scientists, software engineers, and researchers together as one.

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If I told you a popular crossover that had good on-road manners got an off-road treatment, you’d probably think those manners would become a bit rougher around the edges.

In the case of the 2020 Toyota RAV4 TRD Off-Road, you’d be mostly wrong.

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Can the Toyota Tundra go toe-to-toe with the Ford F-150, and does it make sense to try? The F-150 is the most popular vehicle in the U.S., despite a 12 percent drop in sales. Ford still managed to sell 787, 422 F-150s in 2020. Toyota sold a little over 109,000 Tundras in 2020, down two percent from 2019. While that sounds like the Tundra did well, it only outran the Nissan Titan.

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Today we feature the first Toyota Celica presented in the Rare Rides series. It’s beige, very Eighties, and was converted to a convertible after it arrived in the United States. And the lights flip up!

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Today’s Rare Ride was the final iteration of the Chevrolet Nova nameplate in North America. An economy car that largely vanished from roads long ago, today’s hatchback example is very clean and very NUMMI.

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Leaked images have been circulating online of a new Toyota Land Cruiser that is obviously the upcoming 300 Series that will eventually supplant the now fourteen-year-old J200. Those with a penchant for boxy utility vehicles should be pleased, as Toyota’s longest-running model has not had its shape changed by much. There’s none of that fastback-inspired nonsense you’ll find on crossovers, the rear hatch appears to be at an almost 90-degree angle from the pavement and the front is almost as flat.

But it has received some overtly modern updates, giving a more contemporary style than the outgoing Land Cruiser despite its many facelifts. Unfortunately, we can only guess about its specifications or whether it will have a place on our market or leave the segment to the Lexus LX.  (Read More…)

Rare Rides featured its first Lexus recently, the SC 400 which stood as the brand’s first coupe offering. Today we’ll check out the more important flagship of the Lexus brand upon its introduction in the early Nineties: the LS 400.

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