Toyota may have a new Celica in the works, according to gr86.org. While filing a trademark for Celica at this point in time seems to be rights retention more than anything, there is a trademark limitation of three years. After that time, Toyota would be required to re-apply to retain their rights to the iconic name.
Hino is a well-known producer of commercial vehicles today and has been in the commercial truck market since World War II. But for a short while in the Sixties, they built their own rear-engine passenger car.
Say hello to Contessa.
Which drivetrain would you prefer: The hybrid two-motor setup that Toyota has paired with their 2.5-liter DOHC four-cylinder that puts out 245 horsepower or Kia’s conventional V6 that produces 294 HP?
According to a report by gr86.org, Grand Highlander is the name Toyota has filed a trademark application for in the U.S. and Canada.
Toyota’s Land Cruiser is soon to be a casualty of technological advancement, after rumors of the venerable SUV being dropped were confirmed by Car and Driver when they spoke with a partner in a large dealer franchise who said that 2021 would be the end of the road for this premium SUV. This seems to confirm some earlier reporting we shared from Motor Authority.
Toyota’s 2021 GR Supra Sport Top unveiling, a part of their SEMA custom vehicle builds, ensures that Toyota’s performance concepts continue to catch the attention of fans of the brand, along with the automotive aftermarket.
Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford.
Sweden’s evasive maneuver test, better known as the moose test, is a brutal simulation of what might happen if your lane was suddenly occupied by a giant mammal and you had to get out of the way in a hurry or prepare yourself to become one with the animal. It also happens to be one of the hardest automotive tests to pass, with a long list of models failing to stay on course at highway speeds. In fact, the whole point of the test is to see how fast a vehicle can run the brief gauntlet without running over traffic cones or flipping itself over.
As a result, the cars that typically perform the best tend to be lightweight road huggers with above-average factory rubber. Meanwhile, crossovers and pickups have had particularly poor showings — with Toyota’s RAV4 embarrassing itself rather badly in 2019 after Stockholm’s Teknikens Värld (one of the European publications that made the test world-famous) showed its stability management system was ill-equipped to handle the course. While Toyota went out of its way to remedy the issue with a software update in Europe, recent testing showed the RAV4 PHEV was back to its old tricks… or lack thereof.
Rare Rides has never featured a Camry previously, and that’s mostly down to the model’s general abundance in salt-free locations. However, a fine liftback like today’s example in brown, brown, and tan is well worth some coverage!
Come along as we check out the Camry body style which passed away long before any of the others.
Nissan will begin encouraging dealerships to place examples of the Toyota RAV4 on their lots so customers will have the ability to compare the best-selling vehicle in America that isn’t a pickup truck against its own Rogue. While pitting your bread and butter against a model that is often better reviewed and outsells it by a margin of nearly 2-to-1 seems foolish, we think we see where Nissan is going with this plan.
Toyota’s RAV4 retails a bit higher than Nissan’s Rogue and its base LE trim is about as basic as it gets for the segment. We’re willing to bet that’s the model that will be used in comparisons. As both are fairly appliance-like automobiles to drive, this gives Nissan an opportunity to showcase the Rogue’s slight advantage in overall comfort and features without being eclipsed by a better-equipped RAV4. Meanwhile, customers finding themselves less interested in crossovers than they were upon arrival are free to browse the rest of the Nissan lot.
Toyota is reportedly seeking to supercharge vehicle production to record levels in the latter half of 2020 as a way to help offset how lousy the rest of the year has been. Its previous six-month record was achieved in 2015 and resulted in 4.53 million sparkling new automobiles. But Toyota would like to eclipse that this year and is targeting 4.6 new vehicles between July and December, with the biggest assembly push coming in the final quarter.
The General established the Geo brand for the 1989 model year, as a way to move low-priced iron designed and/or built by Toyota, Suzuki, and Isuzu (for some reason, Daewoo-built cars didn’t get sheltered under the Geo banner, so the LeMans retained Pontiac badges for its entire 1988-1993 sales run here). Of all the Geos, the Corolla-twin Prizm proved the most durable, and so I still find plenty of Prizms during my junkyard travels. Here’s a ’90 with an exceptionally high final odometer reading, found in a Denver-area yard last month. (Read More…)
Toyota has added another 1.5 million vehicles to the fuel pump recall instituted at the start of 2020, bringing the grand total to 3.34 million units. While the original recall accounts for models stretching all the way back to 2013, the manufacturer announced on Wednesday that the newest additions encompass Toyota and Lexus products assembled between July 2017 and September 2020.
Considering a portion of the vehicles were manufactured months after the firm had already announced there was a safety issue with the pump, it’s a little odd to see them being added to the list at all. Supplier Denso Corp. is responsible for the components in both instances and suggested we reach out to Toyota for information. But the Japanese automaker essentially reiterated what it said in the previous safety announcement, adding that it was working with Denso to make sure replacement parts were made promptly available.
Not long ago, I became curious about the production longevity of the good old three-speed automatic transmission in North America. The first really successful true automatic had four forward speeds and the two-speed Powerglide delivered the slushbox to the masses, but the three-speed Detroit automatics of the 1960s truly converted the continent to the two-pedal religion. During the last couple of decades of the 20th century, the three-speed got sidelined by more sophisticated transmissions. What was the final new car you could buy with a three-speed transmission in North America? That’s today’s Junkyard Find: a 2002 Toyota Corolla CE, found in Denver last week. (Read More…)
The Toyota Camry may well go down as one of the ultimate soldiers in the American automotive marketplace: shooting straight despite distractions, marching forward undeterred by the terrain, somehow finding small victories when the losses are mounting, always ready to carry new recruits on its shoulders.
Somehow, amidst all of the recent economic turmoil and political unrest, and healthcare crises, the Toyota Camry’s U.S. sales trendline is outperforming the market at large while also embarrassing its direct rivals.
In one sense, the Camry’s just doing what the Camry’s always done. Winning.
In another sense, the Camry’s doing the unexpected. It’s winning at a point in time when everyone else seems to be losing, at least to some degree, and it’s winning in a major way just as its specific category approaches an inflection point. Is the midsize sedan segment, broadly speaking, on its last legs? Or is a post-shutdown pandemic performance like the Camry’s indicative of a midsize-sedan segment that’s finally set to round the corner? (Read More…)
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