Subaru Of America Delivers 500K In Single-Year Sales For The First Time
It’s official: Subaru of America has moved 500,000 units in a single year for the first time.
The 500,000th vehicle sold left the showroom December 29, with the final tally for 2014 likely to come sometime soon; the sales period closed January 2.
The milestone came a year early for the subsidiary, who had forecasted hitting the mark in 2015. It also comes on the heels of its seventh consecutive year of growth, starting in 2008; then, 187,699 models were sold.
The fuel for this particular milestone comes from strong sales of models such as the Impreza, Outback, Forester and XV Crosstrek, all of which were developed “to better suit the needs of the American buyer.” In fact, the only models not to do well in 2014 were the BRZ and Tribeca. Other factors include improved marketing and greatly improved dealerships.
Wait a few years when the head gaskets start leaking and the drive shaft boots start to rip. Been there done that.
Anecdotally I see this as a good year for Subaru. I work in a datacenter and 3 guys ages 25 to 28 bought new Imprezas or WRX's this year. They all make over 40k, and all live with their parents. They all get new smartphones every year, and all spend thousands a year keeping their computers at bleeding edge. They don't notice or mind that their cars make 2001 Toyota Corollas look sleek and sporty.
Hmmmm. Seems that yuppies have traded in their bottles of booze for kayaks and mountain bikes. And hey, they'll need a Subaru to get there. Guess we'll need to start wearing hemp necklaces and cut out other non-important activities, like showering.
Two 2.5 Subies, two head gasket repairs. What soured me for good was when our '05 Outback's SECOND set began leaking around 175,000...meaning the replacement set, installed at around 110,000 miles with the prerequisite timing belt (and while you're in there, the water pump) replacement, was already failing. At least my 4.3 Chevy's edible intake gaskets could be replaced with a better quality part which cured the problem. But love is what makes a Subaru a Subaru, so what's $2500 worth of maintenance every 100K miles? If it had been a GM with edible head gaskets, there'd probably have been a "60 Minutes" investigation. My wife traded the Outback on a 2011 Equinox LTZ.