Super Bowl 50 Commercial Round-up
by Chris Tonn
February 6th, 2016 12:30 PM
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Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.
Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.
Check them all out … after the jump!
ACURA
{
"id": "9229024",
"alt": "",
"title": "",
"video_link": "https://www.youtube.com/embed/Ejf8lk9nYH4",
"youtube_video_id": "Ejf8lk9nYH4"
}
{
"width": 634,
"height": 357,
"showRelated": true
}
The longer director’s cut:
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Audi, Toyota and Hyundai had the best car commercials.
The thing I liked about the Audi ad was that the commercial is shot in such a way that toward the end when the car accelerates, you really feel it accelerated. I assume it is a hard thing to get right, getting the perfect distance away from the car and the perfect angle so that it really looks as if the car takes off like a rocket (which, yeah, is the whole point, I get it). They probably shot it where the car was actually going 10MPH and it speeds up to 40. Or maybe it's all CGI.