Super Bowl 50 Commercial Round-up
Like those who only read certain magazines for the articles, the Super Bowl brings millions of people together in front of TV screens to, ostensibly, watch a football game. Many will watch the event strictly for the commercials, which have become a cultural phenomenon in their own right. Others will watch for the halftime show, hoping for glimpses of nipples and/or sharks.
Car manufacturers have taken advantage of the massive number of eyeballs focused on the screen, and target them with high-priced, cinematic advertising loaded with celebrities and inspirational messages.
Check them all out … after the jump!
ACURA
The longer director’s cut:
Some enthusiasts say they were born with gasoline in their veins. Chris Tonn, on the other hand, had rust flakes in his eyes nearly since birth. Living in salty Ohio and being hopelessly addicted to vintage British and Japanese steel will do that to you. His work has appeared in eBay Motors, Hagerty, The Truth About Cars, Reader's Digest, AutoGuide, Family Handyman, and Jalopnik. He is a member of the Midwest Automotive Media Association, and he's currently looking for the safety glasses he just set down somewhere.
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Audi, Toyota and Hyundai had the best car commercials.
The thing I liked about the Audi ad was that the commercial is shot in such a way that toward the end when the car accelerates, you really feel it accelerated. I assume it is a hard thing to get right, getting the perfect distance away from the car and the perfect angle so that it really looks as if the car takes off like a rocket (which, yeah, is the whole point, I get it). They probably shot it where the car was actually going 10MPH and it speeds up to 40. Or maybe it's all CGI.