By on February 8, 2016

Wilson Football

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.

Some other advertisers decreed that #SB50 would be the night of bowel issues, or of projectile obstetrics.

Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.

BUICK
We knew that Buick would show the new Cascada along with footballer Odell Beckham Jr. and model Emily Ratajkowski in supporting roles. Now we can see the entire ad:

TOYOTA
Prius J-turn? Prius J-turn. This was unexpected:

JEEP
Jeep had two ads run in the second half. First, a reminder of Jeep’s heritage:

Next was a video embodiment of the “It’s a Jeep thing, you wouldn’t understand” catchphrase:

So, discuss among thyselves. Which was the best, and the worst?

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65 Comments on “Super Bowl 50 Commercials: Morning After Edition...”


  • avatar
    LeeK

    Ah, a part two. Ziggy Sobotka did that J-turn in the Prius with Frank and Nick in the car. I’m trying to find confirmation that the fourth person in the car is Spiros Vondopoulos. All from The Wire, season 2.

  • avatar
    PrincipalDan

    The Jeep “4x4ever” was a bone to the faithful, I don’t see it winning any converts but there was a brief flash of an old Grand Wagoneer in the ad which made me look carefully for a glimpse of the reborn Grand Wagoneer which never came.

    • 0 avatar
      Hummer

      Yea it was great until the renegade flashed onto the screen, then it probably elicited more eye-rolls among the faithful than a sense of pride. Otherwise I agree it was pretty good.

      • 0 avatar
        PrincipalDan

        I’m at a one day training in Albuquerque today and the hotel had its complimentary copies of the USA Today. No headlines today just a full page Jeep Ad on the front page. It’s a photo collage of people and Jeeps, the tagline – “We don’t make Jeep, You Do.”

        It might as well have been tagged: “It’s a Jeep Thing, You Wouldn’t Understand.”

      • 0 avatar
        whynotaztec

        i thought the same thing; with a new wrangler in the garage is guess im “all in” on the jeep brand, but when that renegade popped up in both commercials it reminded me how much fca is going to milk this.

  • avatar
    slance66

    Well my favorite was actually the Audi R8 commercial with the astronaut. The Acura NSX Van Halen ad was also good.

    Of those posted I was pleasantly surprised by the Prius ads, they were well done and effective. The Buick ad was solid due to Emily R. But the car was an afterthought.

  • avatar
    JimZ

    “That Prius is actually pretty fast! Over!”

    No.

    No it isn’t.

    • 0 avatar
      bludragon

      9.8s to 60 per Edmunds test, so yeah, not that quick. I still enjoyed the ad, and the color was good. Unfortunately they have made a literal mess of the styling, the last gen was ok, but this one is back to gen1 levels of fugly.

      • 0 avatar
        PrincipalDan

        Notice all the cop cars in the Prius ad were Crown Vics. Does one of our data geeks want to do a performance stats run down between the new Prius and say a 2010 Crown Victoria PI?

        • 0 avatar
          bball40dtw

          The Crown Vic is at least 2 seconds faster to 60 MPH. C&D got 0-60 in 10 seconds in a 2016 Prius.

          The Explorer PI will go 0-60-0 faster than it takes the Prius to get to 60.

    • 0 avatar
      npaladin2000

      Maybe not, but it’s all about image. Now that gas is cheap again, Toyota’s trying to tweak the Prius image. They need to.

  • avatar
    S2k Chris

    The Prius ads were long and tedious and no one cares because that car is ugly and slow and only driven by people that hate cares.

    Audi R8, NSX, and Ridgeline adds were good.

  • avatar
    Notadude

    Audi was my favorite, but only because I was happy they tipped their caps to David Bowie.

  • avatar
    Drzhivago138

    Oh, so it’s Cas-cah-da.

  • avatar
    RideHeight

    Snickers ad beat ’em all.

    And the Audi ad was not only ludicrous in comparing a stupid car to the Apollo program but glaringly tasteless given Edgar Mitchell’s passing (a *real* astronaut, not just a TV one) only a few days before.

    • 0 avatar
      bball40dtw

      There are now only seven living people that have walked on the moon.

      • 0 avatar
        RideHeight

        And aren’t the Chinese intending to completely automate any lunar missions they might pursue?

        Talk about a brief blip in history, never to be repeated. Chilling.

        • 0 avatar
          28-Cars-Later

          I find Chinese efforts on the subject very interesting but I think they will soon find out how difficult it is to automate space flight.

          • 0 avatar
            RideHeight

            Think a robot would have come up with SCE to AUX?

          • 0 avatar
            28-Cars-Later

            Probably not as they aren’t so clever. Robots also aren’t the good workers as one might think. Robots at Fukushima are dying on the job in as little as three hours. If you can’t even withstand a little nuclear holocaust then what good are you?

            http://www.ibtimes.co.uk/fukushima-robot-dies-3-hours-after-entering-japans-radioactive-reactor-1496126

        • 0 avatar
          bball40dtw

          I’m not sure of China’s lunar plans.

          Talk about an exclusive club though.

          • 0 avatar
            RideHeight

            These past few decades have sure kicked the stuffing out of our starry-eyed ’60s & ’70s space mentality.

            Now all we can cheer is when Elon manages to ass-land a rocket w/o blowing it up.

          • 0 avatar
            bball40dtw

            Now it’s just Bezos and Musk giving each other backhanded compliments.

          • 0 avatar
            28-Cars-Later

            “China’s manned space agency is readying the Tiangong 2 space lab for liftoff around 2016, which will be followed by the crewed Shenzhou 11 spacecraft and a Tianzhou cargo vessel that will rendezvous with the lab.

            Chinese officials expect that the core space station module will be launched around 2018, and the orbiting facility is slated to be completed by about 2022.”

            http://www.space.com/27893-china-space-program-moon-mars.html

          • 0 avatar
            RideHeight

            Proposed manned projects are so far all earth-orbital it appears.

            Space weapons don’t need no moon rocks.

          • 0 avatar
            28-Cars-Later

            Evidently the PRC doesn’t feel it needs to put men on the moon and would rather focus on humans orbiting. I do find this curious, although getting to the moon ain’t easy.

            https://en.wikipedia.org/wiki/Soviet_manned_lunar_programs

        • 0 avatar
          SCE to AUX

          “Think a robot would have come up with SCE to AUX?”

          @RideHeight: You’re awesome.

  • avatar
    JMII

    The Prius ad was funny. The R8 ad was good too. The others… about the lamest Super Bowl ads is a long time. However I did correctly guess that this 1st ad was for BEER… just thought it would be for Bud, but they won because Peyton mentioned them twice in post game interviews.

  • avatar
    bills79jeep

    The Kia Optima/Walken ad was rough. What was the copy, something like “The Kia Optima is like a pair of exciting socks”? Wow, can’t wait to get into a showroom for that one.

  • avatar
    dwford

    No Kevin Hart Genesis commercial? Though why Hyundai would spend big bucks advertising the “Hyundai Genesis” when it is about to be renamed the Genesis G80 G70? is beyond me.

  • avatar
    energetik9

    The Audi commercial was the best by far. I liked the Kevin Hart ad too.

    Prius, outrunning cops? Seriously? And the ridgeline? I’m still struggling to realize why I need speakers in the bed of the pickup.

  • avatar
    cackalacka

    Said it before, I’ll say it again: Black Pistol Fire absolutely crushed it on that Prius commercial. Those driving beats nearly make that crap-box desirable.

    Glad to see rock and roll still lives, particularly in power-duo form.

  • avatar
    RideHeight

    Didn’t see Prius ad till this article. Bank robbers are such lovable scamps.

    Want to learn Japanese? Here’s your first lesson:

    clueless = akio.

    Ex.: “Ain’t that kinda dumb?” = “Saa, chotto akio desu ne.”

  • avatar
    Fred

    OK all you advertising/marketing folks, the “I can’t believe it’s a Buick” ads, is that suppose to work? Kind of rehash of the “Not your father’s Oldsmobile” ads, and well we see how that worked out. To me it says, we made a lousy car, but now it’s better. Just seems desperate.

    • 0 avatar
      derekson

      The recent Chevrolet ads are similar, where they debadge a Malibu or something and bring people in and “ask them what brand it is”. And then they say, “go check out Chevy, they totally don’t suck now!” (more or less).

    • 0 avatar
      la834

      Exactly. “That’s a Buick?” just reinforces the notion that Buick’s image is a dowdy car for old people. I have a tweenage niece whose first exposure of Buicks are commercials where everyone is surprised the decent cars shown in their ads are Buicks, so she assumed they must have a really bad reputation or something.

      The first Jeep advert was excellent though. Really set Jeep apart from every other SUV.

  • avatar
    SCE to AUX

    When I look at how many mfrs DON’T advertise during the Super Bowl, it makes me wonder about the effectiveness of such ads, or any TV ads for cars.

    Kia, for one, could have done much, much better – ugh. And I’m a Kia partisan.

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