Super Bowl 50 Commercials: Morning After Edition

February 8th, 2016 7:50 AM

Some automakers decided that they would surprise viewers with their Super Bowl advertisements, rather than release them early and make my job easier.

Some other advertisers decreed that would be the night of bowel issues, or of projectile obstetrics.

Let’s discuss the car ads I didn’t cover on Saturday … I’m sure there are other blogs for that other stuff. Eww.

BUICK

We knew that Buick would show the new Cascada along with footballer Odell Beckham Jr. and model Emily Ratajkowski in supporting roles. Now we can see the entire ad:

#Advertisements #Buick #Jeep #Prius #SuperBowl2016 #Toyota

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6 of 65 comments

Cackalacka on Feb 08, 2016

Said it before, I'll say it again: Black Pistol Fire absolutely crushed it on that Prius commercial. Those driving beats nearly make that crap-box desirable. Glad to see rock and roll still lives, particularly in power-duo form.

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RideHeight on Feb 08, 2016

Didn't see Prius ad till this article. Bank robbers are such lovable scamps. Want to learn Japanese? Here's your first lesson: clueless = akio. Ex.: "Ain't that kinda dumb?" = "Saa, chotto akio desu ne."

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Fred on Feb 08, 2016

OK all you advertising/marketing folks, the "I can't believe it's a Buick" ads, is that suppose to work? Kind of rehash of the "Not your father's Oldsmobile" ads, and well we see how that worked out. To me it says, we made a lousy car, but now it's better. Just seems desperate.

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- Derekson on Feb 08, 2016
  
  The recent Chevrolet ads are similar, where they debadge a Malibu or something and bring people in and "ask them what brand it is". And then they say, "go check out Chevy, they totally don't suck now!" (more or less).
  
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- La834 on Feb 08, 2016
  
  Exactly. "That's a Buick?" just reinforces the notion that Buick's image is a dowdy car for old people. I have a tweenage niece whose first exposure of Buicks are commercials where everyone is surprised the decent cars shown in their ads are Buicks, so she assumed they must have a really bad reputation or something. The first Jeep advert was excellent though. Really set Jeep apart from every other SUV.
  
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SCE to AUX on Feb 08, 2016

When I look at how many mfrs DON'T advertise during the Super Bowl, it makes me wonder about the effectiveness of such ads, or any TV ads for cars. Kia, for one, could have done much, much better - ugh. And I'm a Kia partisan.

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