Subaru's 2015 Sales Already Surpass All of 2011
Subaru has already sold as many cars in 2015 as they did in all of 2011, according to the company.
Last month, Subaru recorded its 16th-consecutive month of increasing sales, selling more than 44,000 cars in the U.S. The Forester and Outback were Subaru’s best-selling models.
In 2011, Subaru sold 266,989 cars according to the automaker. At the end of June 2015, they had already sold 272,418.
Emerging out of the recession, Subaru’s growing pace could easily be described as meteoric. The small Japanese company outsold Volkswagen in the U.S. last year, and so far the company is on pace to sell more than 500,000 cars in the states this year.
According to Michael McHale, director of communications for Subaru, the company is targeting 545,000 U.S. sales this year, which is partially limited due to production capacity.
Subaru’s portfolio in the U.S. is relatively small compared their sales. The Impreza-based XV Crosstrek, WRX, Forester and Impreza are imported from Japan and Subaru builds the Legacy and Outback in Indiana. Subaru will build the Impreza in Indiana next year. The BRZ is jointly produced with Toyota.
The company is widely expected to announce a three-row crossover soon, and Subaru recently announced it would sell the Levorg in Australia because we can’t have nice things.
More by Aaron Cole
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Alas boring sells (not directed at the WRX, but basically all of the quirkiness that was Subaru has been removed from the products). My wife was stunned when she saw a 2015 Forrester at Costco and how much it has bloated out from her 2006 model.
I don't get the hate for the previous generation interiors or cars in general. I owned a 2006 WRX Limited wagon for 6 years and 130,000 trouble-free miles. Not a single thing went wrong with that car and I had a Cobb Accessport tune at 15,000 miles! The Limited's interior included heated leather heated leather seats, sun/moonroof, all weather package, etc. The radio sucked and did not come with an AUX input, but the interior was really a no-nonsense place to be with just the right amount of quality touches (soft touch dash and door cards, leather seats, etc). Don't get me wrong, I like a nice interior having owned a 2002 B5 S4 a few years prior to that (AMS tuned with Intrax suspension bits), but the interior in my WRX held up very well and did not develop and squeaks, rattles, etc.
How sad is it for Volkswagen, 2nd largest automaker in the world, gets outsold by freakin' SUBARU in the 2nd largest auto market in the world? I had a 2013 Impreza, really liked the car except for one thing, it burned oil, about a quart per 1000 miles. The remedy was having the dealer put in a new shortblock, with much of the wiring disconnected, accessories removed, engine removed, both cylinder heads removed, etc. then reassembled with the new short block. Ish, and no thanks on a brand new car. Had to trade the car in anyway because kid #2 was on the way, and the rear facing seat didn't fit behind me. My wife still has a 2013 Forester with a manual transmission (also uses oil). Love that car, and it's one of the only mini-utes available with AWD and a manual transmission. Kicks butt in the winter.
A really bad winter and expensive gas this time last year has done wonders for Subaru sales. The remodel looks good too. The CVT, well I'm not sold on that yet.