2023 NY Auto Show: 2024 Subaru Crosstrek Wilderness Unveiled

Matthew Guy
by Matthew Guy

When the Subaru crew showed off the original Crosstrek, it was a lifted and ruggedized version of the Impreza. Now, they’re introducing a Wilderness trim of that vehicle, a – you guessed it – lifted and ruggedized version of the Crosstrek.


This means they’ve Crosstrek’d the Crosstrek.


Brands are generally quick to mine any shred of good juju gathered by a new trim or sub-brand (witness Denali as the prime example), which is exactly the route Subaru is taking with their Wilderness trim. First appearing a couple of model years ago on the Outback, it has since spread to other models and finally showed up on the Crosstrek.

Touted as the most rugged (there’s that word again!) and trail-capable variant of the Crosstrek, this iteration packs 9.3 inches of ground clearance which is more than a half-inch greater than other Crosstrek models. Longer coil springs and shock absorbers provide the added ground clearance, while yawning travel strokes in all shock absorbers should help keep the Yokohama Geolandar all-terrain tires in contact with rough surfaces. Better dampening compression is said to smooth things out in terms of ride quality as well.


The approach angle is increased from 18 degrees in other trims to 20 degrees the angle of departure is up by a similar amount to 33.0 degrees, and breakover angle climbs from 19.7 to 21.1 degrees. Programmers have also fettled the all-wheel drive system, giving it X-Mode capabilities and hill descent control.

Outside, the Crosstrek Wilderness incorporates the visual addenda of its brothers, including larger cladding on the wheel arches and a smattering of yellow/gold accents. Geyser Blue, shown here, is a Wilderness special, as are those hex-design LED fog lights and matte hood decal. Knowing its customer base, this car is capable of bearing 700 pounds of static load on its ladder-type roof rack, making it a potential perch for certain rooftop tents. The cabin wears water-resistant upholstery, a rear cargo tray for yer muddy boots, and a bit of extra lighting for nighttime activities.


The 2024 Crosstrek Wilderness will begin arriving in Subaru retailers later this year. Look for a price tag of $33,290 including destination.


[Images © 2023 Chris Tonn/TTAC]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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6 of 23 comments
  • ToolGuy ToolGuy on Apr 05, 2023

    Nice photography by Chris Tonn (in relatively challenging conditions).

  • Kcflyer Kcflyer on Apr 05, 2023

    Can't decide if it's a poor substitute for a Jeep or a poor substitute for a Corolla. Mostly it's just a heavier, more thirsty Impreza for more money. Pass

    • See 3 previous
    • MrIcky MrIcky on Apr 07, 2023

      @mej these lifted crosstreks can't handle most level 2 trails. I know you WANT to believe subarus are real offroaders, but they aren't. They are better than most cuv's though and they are great snow cars.




  • RHD The analyses above are on the nose.It's a hell of a good car, but the mileage is reaching the point where things that should have worn out a long time ago, and didn't, will, such as the alternator, starter, exhaust system, PS pump, and so on. The interiors tend to be the first thing to show wear, other than the tires, of course. The price is too high for a car that probably has less than a hundred thousand miles left in it without major repairs. A complete inspection is warranted, of course, and then a lower offer based on what it needs. Ten grand for any 18-year-old car is a pretty good chunk of change. It would be a very enjoyable, ride, though.
  • Fred I would get the Acura RDX, to replace my Honda HR-V. Both it and the CRV seats are uncomfortable on longer trips.
  • RHD Now that the negative Nellies have chimed in...A reasonably priced electric car would be a huge hit. There has to be an easy way to plug it in at home, in addition to the obvious relatively trickle charge via an extension cord. Price it under 30K, preferably under 25K, with a 200 mile range and you have a hit on your hands. This would be perfect for a teenager going to high school or a medium-range commuter. Imagine something like a Kia Soul, Ford Ranger, Honda CR-V, Chevy Malibu or even a Civic that costs a small fraction to fuel up compared to gasoline. Imagine not having to pay your wife's Chevron card bill every month (then try to get her off of Starbuck's and mani-pedi habits). One car is not the solution to every case imaginable. But would it be a market success? Abso-friggin-lutely. And TTAC missed today's announcement of the new Mini Aceman, which, unfortunately, will be sold only in China. It's an EV, so it's relevant to this particular article/question.
  • Ajla It would. Although if future EVs prove relatively indifferent to prior owner habits that makes me more likely to go used.
  • 28-Cars-Later One of the biggest reasons not to purchase an EV that I hear is...that they just all around suck for almost every use case imaginable.
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