Brace Yourselves for the QX55, Infiniti Advises

Steph Willems
by Steph Willems
brace yourselves for the qx55 infiniti advises

With the upcoming QX55, Infiniti is tearing a page from the Volkswagen Atlas’ playbook. That German manufacturer saw that it had a good thing in its midsize crossover, so it decided to get more bang for its buck by shaving a little length and height from the three-row model, creating a mildly upscale, slightly restyled two-row variant to widen the model’s net.

The QX55 is the same recipe applied to Infiniti’s QX50 crossover — a model that landed with a resounding thud in late 2018, but one whose sales have proven interesting in the grim year of 2020. Why is that, you ask?

Well, for a model that hit the ground crawling, returning tepid sales despite its new exterior and innovative variable compression engine, the QX50 has been the brand’s sole bright spot in 2020. In the second quarter of the year, the QX50 was the only Infiniti model to avoid a significant double-digit sales downturn. Volume fell only 4.7 percent in a quarter where buyers stayed away from dealers like never before.

Year to date, QX50 sales are actually up 4 percent — making it the only Infiniti vehicle to stay in the black in 2020, and one of only three Nissan Group products to claim the same. For whatever reason, there’s some resiliency there.

The QX55 is meant to make the most out of Nissan’s initial investment in the QX50, borrowing its platform and powertrain and adopting a slinkier, coupe-ified body. A portion of that body was revealed this week by Infiniti, though the actual vehicle won’t arrive in dealers until spring 2021. A debut is scheduled to occur online on November 11th (but not until remembrance services have wrapped up).

Infiniti still isn’t saying much about the vehicle, aside from mentioning it combines “the stance and versatility of a premium mid-size crossover with the sleek profile of a sports coupe.” At first blush, that statement is at least half true. The provided photo does show numerous deviations from the QX50’s rear. With the Atlas Cross Sport, the coupe-ified version of the Atlas, VW brass anticipate sales amounting to 50 percent of that of the regular crossover. It’s possible the equation will be the same for the QX55, though surprises can sometimes occur.

Certainly, what Nissan and Infiniti need now are sales, especially those saddled with fewer incentives. The latter brand, especially, needs a serious injection of brand recognition — a longstanding problem the QX55 probably won’t help, but at least won’t hurt.

Now, on to the important stuff: does anyone else feel vaguely dirty looking at that photo? Does it not seemingly depict a form of human-vehicle harassment? Unwanted objectifying gazes aren’t cool, Infiniti.

Do better.

Not a good look.

[Images: Infiniti]

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3 of 23 comments
  • Tankinbeans Tankinbeans on Aug 05, 2020

    I kind of like that design of that light. It looks like they're going for Pegasus' wings. It's too bad the rest is going to look like a misshapen goiter-filled tumor.

    • Secret Hi5 Secret Hi5 on Aug 06, 2020

      "Goiter-filled tumor?" That doesn't make any sense, much like Nissan's strategy.

  • Teddyc73 Teddyc73 on Aug 06, 2020

    "Unwanted objectifying gazes aren’t cool, Infiniti." Why not?

  • Leonard Ostrander Pet peeve: Drivers who swerve to the left to make a right turn and vice versa. They take up as much space as possible for as long as possible as though they're driving trailer trucks or school busses. It's a Kia people, not a Kenworth! Oh, and use your turn signals if you ever figure out where you're going.
  • Master Baiter This is horrible. Delaying this ban will raise the Earth's temperature by 0.00000001°C in the year 2100.
  • Alan Buy a Skoda Superb.
  • Alan In Australia only hairdressers would buy this Monaro as its known as. Real men had 4 door sedans and well hung men drive 4x4 dual cab utes with bullbars and towbars. I personally think this is butt ugly. Later iterations of the Commodore were far better looking.
  • Jeff As a few commenters on prior articles on this site about the UAW strike mentioned many of the lower tiered suppliers could go bankrupt and some could possibly go out of business if the strike is prolonged. Decades ago Ford and GM owned many of their own suppliers but as we all know over the years manufacturers have been outsourcing more parts and with just in time supply there is little room for any interruptions to production including strikes, natural disasters, and anything unforeseen that could happen. When the strike ends there will be delays in production due to parts shortages. It costs suppliers money to just keep making parts and stockpiling them especially when many parts have razor thin profit margins.