QOTD: Is Chrysler Still Viable?
Chrysler's big news at the 2023 Consumer Electronics Show was -- a concept interior.
Not a car. Just an interior. We'd hoped to see more related to the Airflow, though we do note that perhaps this interior previews the Airflow's cabin.
Naturally, I am wondering, as I do sometimes, if Chrysler is long for this world.
To be clear, I mean Chrysler the brand. Stellantis, the parent company, seems fine. But Chrysler's place in it -- presumably as an American luxury brand -- always seems shaky. And it will until we see more in the way of future products.
The thing is, I think the product Chrysler currently offers isn't bad. The brand makes the most out of the aging 300, and the Pacifica is one of the best minivans on the market. The Airflow does intrigue me.
We're not yet at the point where we'd start a Chrysler death watch. But what does the future hold?
Sound off below.
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Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.
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