QOTD: Why Did the Chrysler 200 Really Die?

Tim Healey
by Tim Healey

Posting a Chrysler 200S as the UCOTD today got my memory working. While I am sure there are still many on the road, I haven't thought about that model in a long time.

I then started thinking about why the 200 didn't last past the 2017 model year. The late Sergio Marchionne blamed the sloping rear roofline for not giving the car enough headroom. On the other hand, the surge in crossover and SUV sales may have doomed the car -- lots of midsize sedan models have been killed off because of consumers' love for crossovers.

There's also the fact that while the car was better than what it replaced, it wasn't good enough to steal sales from the Honda Accord or Toyota Camry.

It could also be all these factors, as well as others. None of these things are mutually exclusive.

So, what say you?

Sound off below.

[Image: Chrysler/Stellantis]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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2 of 38 comments
  • DungBeetle62 DungBeetle62 on Jul 11, 2024
    A lot of people have cited the styling as being on the generic, meh or inoffensive side. Recall with the 200 immediately prior looked like : awkward high-roof boxiness with attempts to integrate art-deco cues from the Crossfire. Even if the execution of the 200 left something to be desired, there was aesthetic leap of galactic proportions that needed to be made. Then, to still cite the styling as an issue with the market basically migrating to blobtastic crossovers ("why have a nice smooth sedan, I want a minivan with hinged doors and a hood instead").
  • El scotto El scotto on Jul 11, 2024
    It was like my Great Aunt designed a car. Not completely clueless but a very long way from being informed.
  • VoGhost Key phrase: "The EV market has grown." Yup, EV sales are up yet again, contrary to what nearly every article on the topic has been claiming. It's almost as if the press gets 30% of ad revenues from oil companies and legacy ICE OEMs.
  • Leonard Ostrander Daniel J, you are making the assertion. It's up to you to produce the evidence.
  • VoGhost I remember all those years when the brilliant TTAC commenters told me over and over how easy it was for legacy automakers to switch to making EVs, and that Tesla was due to be crushed by them in just a few months.
  • D "smaller vehicles" - sorry, that's way too much common sense! Americans won't go along because clever marketing convinced us our egos need big@ss trucks, which give auto manufacturers the profit margin they want, and everybody feels vulnerable now unless they too have a huge vehicle. Lower speed limits could help, but no politician wants to push that losing policy. We'll just go on building more lanes and driving faster and faster behind our vehicle's tinted privacy glass. Visions of Slim Pickens riding a big black jacked up truck out of a B-52.
  • NotMyCircusNotMyMonkeys dudes off the rails on drugs and full of hate and retribution. so is musky.