While Toyota undoubtedly helped to popularize hybrid vehicles with the Prius, it’s been comparatively hesitant to pull the trigger on all-electric vehicles sold in its name. But things have a habit of changing and the automaker has officially revealed its first production EV.
The bZ4X crossover is Toyota’s first official attempt at a battery-electric production car and seems to check all the necessary boxes without straying too far from the brand’s modus operandi. For example, the 71.4 kWh battery yielding an estimated 285 to 310 miles of range isn’t groundbreaking. But it’s competitive and Toyota says it focused on delivering undertaxed power cells aided by water cooling to help prolong its lifespan.
Toyota has announced pricing for the 2022 GR86, with the Hachiroku receiving an MSRP of $27,700 before destination. That’s $295 cheaper than the nearly identical Subaru BRZ. Though, when you’re effectively building a sports coupe that has a literal clone of itself on sale across the street, every tiny advantage suddenly becomes relevant.
While a couple of hundred bucks aren’t likely to sway someone holding any amount of brand loyalty, it could become the deciding factor for interested parties who see the Toyobaru Twins as otherwise identical. The problem is that they actually do have distinctive personalities, despite still being overwhelmingly similar at their core, and the price difference shrinks even more once you accounted for each manufacturer’s delivery fees.
In 1970, Toyota introduced the world to a pair of cars based on a new platform: The Carina sedan and the Celica sports coupe. The Carina was sold in the United States for just the 1972-73 model years and disappeared without a trace, but its Mustang-resembling Celica sibling proved to be a big sales hit on this side of the Pacific. With their truck-appropriate four-cylinder R engines, though, those U.S.-market Celicas of the 1970s were slow and tended to sound like a Hilux groaning up a mountain pass in Waziristan with a load of 15 Red Army-battling mujahideen fighters. So, Toyota widened and lengthened the second-generation Celica, yanked out the truck mill, and dropped in a straight-six. Thus was the Celica XX born in 1978, and when it arrived on our shores in the following year, it had a new name: Celica Supra!
In the beginning, someone created the buggy. Now the buggy was primitive and lacked more than a couple of horsepower, and darkness was over the surface of the automotive world because this buggy had leaf springs.
And some engineer said, “Let there be a functional suspension,” and there was a coil spring – and, if you liked Mopars, maybe a torsion bar. And this engineer called the coil spring good and the leaf spring crap. And so, there was day and night, buggy suspensions and a reasonable ride, and the engineer created cars in his own image, and old trucks were the serpent.
And so, trucks from time immemorial have been infested by poor-riding leaf springs because they could handle great loads. But these trucks, they did handle like the Leviathan, so some have moved to the proper coil spring, good and true, to hold up their cargo. The 2022 Toyota Tundra has been so blessed with coil springs, among many other improvements. But is it good?
Toyota was very focused on youthful consumer appeal at the turn of the millennium. Around the same time the WiLL sub-brand launched in the Japanese home market with its multitude of different products, a similar project was just getting underway at Toyota Motor Sales USA.
It was called Project Genesis, and like WiLL, it didn’t go well.
I have become accustomed to running into the unexpected during my junkyard travels, finding everything from a JDM Nissan Fairlady Z to a bullet-riddled Cadillac from a Mythbusters episode to a British tank. That said, I never expected to find a four-year-old hydrogen fuel-cell car, more than a thousand miles from the only state in which they were sold that year. This becomes the newest junkyard car I’ve documented, taking the top spot from the now-second-place 2015 Mitsubishi Mirage.
Several Japanese companies embarked on the WiLL sub-brand exercise at the dawn of the new millennium. Miscellaneous WiLL-branded products were introduced alongside a funky new car offering from Toyota, the WiLL Vi.
The baguette-themed retro sedan was an immediate failure amongst the youthful consumers WiLL was supposed to attract, so Toyota had a very quick rethink. Meet VS.
The WiLL project was a short-lived collaborative marketing effort by several Japanese brands, intended to capture the interest and money of youthful buyers. Using emotional engineering, seven companies launched new products in the early 2000s wearing WiLL sub-branding. Included in the myriad of offerings were three different subcompact Toyotas.
And here’s the first one, the WiLL Vi.
Today’s Abandoned History story is one of targeted marketing. In the early 2000s, an amalgam of Japanese corporations combined efforts to reach out to younger consumers via unified branding. Cars, food, appliances – all across Japan new, youth-focused products all wore the same sub-brand: WiLL.
Collectively WiLL asked, “How do you do, fellow kids?”
The WiLL branding project in early 2000s Japan was intended to excite and interest younger consumers with stylish products, all of which were marketed as WiLL. At the pinnacle of unique WiLL offerings were three different small Toyotas: The first two were the unpopular and unsuccessful retro-French themed Vi, and the modern-looking, popular, and unsuccessful VS.
Around the middle of VS production, Toyota just knew there had to be a part of the market they hadn’t reached yet and reintroduced the idea of the Vi with a polar opposite stylistic direction. This is the Cypha.
It might surprise readers to learn that the writing staff at TTAC do not spend the majority of their time in gullwinged supercars or week-old BMWs. We do occasionally put down the jar of Grey Poupon and clamber aboard practical cars – y’know, the type which people actually buy.
The humble Corolla is likely at or near the top of the list made by shoppers who want simple transportation. Your author knows more than a couple of people for whom Corolla could actually be a parallel for the term ‘default car’. This series examined the Civic a couple of months ago, so it’s only right we do the same for the other popular machine in this segment.
We’ll return to six-figure hypercars next week.
Most industry watchers are well aware of the rapidly shrinking demand for four-door sedans, with consumers seeming to have permanently gravitated to SUVs and crossovers as their choice for daily commutes. We’ve watched as the Fusion and Taurus vanished from our shores, along with the likes of Impala, RLX, and Continental.
Pour one out for the Toyota Avalon, as well.
Gazoo Racing (GR) has earned itself quite a bit of cachet since Akio Toyoda decided to make it the de facto performance arm of Toyota in 2009. It’s slowly supplanting Toyota Racing Development (TRD), which is still technically running the show but currently feels more like the manufacturer’s North American off-road racing division. GR has been producing global, models that actually provide enhanced performance and output from the factory while TRD has basically become the company’s in-house parts catalog.
However, Gazoo has some performance parts of its own and Toyota has been eagerly modifying the crap out of its vehicles as a way to tease them. The brand is now ready to start selling them and has re-released last month’s dual GR 86 concepts — designed to tickle the enthusiast community — with the relevant details.
In case you missed it over the weekend, The New York Times had a report suggesting that Toyota is quietly working to slow the automotive industry’s shift to electric vehicles.
Yes, that Toyota. The same one that has been praised for its development of gas-electric hybrids. The same one that uses one particular hybrid — the Prius — as an avatar for its green cred.
It took many years before the first (non-wrecked) Toyota Priuses began showing up in the big self-service car graveyards I frequent, partly because Toyotas tend to hold together pretty well and partly because buyers of early Priuses seem to be the kind of car owners who obsess over the proper care and feeding of their vehicles. This ’03 Prius in Denver, painted in I Love Gaia Green™ (actually, it’s Electric Green Mica), appears to be one of those well-loved cars that finally just wore out.
That’s about a quarter of the number of GOP pols who voted against certifying Biden’s win.
Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.
According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models.
Last week we challenged you to pick a Buy from V6 versions of the 2007 Toyota Camry, Nissan Maxima, and Honda Accord. The overwhelming feeling in the comments was in favor of an Accord purchase (and I agree with you). Today though, we step back a decade to the 1997 model year.
Does the Accord still win your vote in the Nineties?
Last week, Toyota financial results for the fiscal year that ended March 31st were announced. Vehicle sales totaled 7,646,000, a decrease of 1,309,000 units, or a little less than 15 percent compared to the previous fiscal year.
Net revenue was $256.7 billion, an 8.8 percent decrease. Operating income decreased from $22.6 billion to $20.7 billion, while income before taxes amounted to $27.6 billion. Net income was up from $19.2 billion to $21.1 billion.
In contrast to the Try Very Hard Japanese sedans of the Nineties, the early and mid-2000s period was a time for Japanese manufacturers to rest upon their laurels. It was a time to save some cash, and put in a bit less effort than in the tiring decade prior.
And lucky you, today you get to pick one to buy.
Leaked images have been circulating online of a new Toyota Land Cruiser that is obviously the upcoming 300 Series that will eventually supplant the now fourteen-year-old J200. Those with a penchant for boxy utility vehicles should be pleased, as Toyota’s longest-running model has not had its shape changed by much. There’s none of that fastback-inspired nonsense you’ll find on crossovers, the rear hatch appears to be at an almost 90-degree angle from the pavement and the front is almost as flat.
But it has received some overtly modern updates, giving a more contemporary style than the outgoing Land Cruiser despite its many facelifts. Unfortunately, we can only guess about its specifications or whether it will have a place on our market or leave the segment to the Lexus LX.
Believe it or not, two full years have passed since I took the very long and fairly rushed journey from Cincinnati to Austin to purchase the 2015 Lexus GS 350. After the fly-then-drive non-holiday trip, it was time to settle into some routine ownership and driving. Routine might be the wrong word though, as within a year the scope of “routine” changed considerably. Want to guess how many miles it’s accumulated over the past couple of years?
When the 2022 Subaru BRZ debuted last year, our general impression was that the second-generation coupe didn’t appear all that different from the original. While excellent news for those seeking a well-balanced, lightweight sports car that can be driven aggressively on public roads or serve as a solid foundation for any number of track-focused build projects, the manufacturer decided against throwing out curveballs. The car’s purpose remains unchanged, it’s just been remade into a better version of itself. But the BRZ’s fraternal twin, the Toyota GR 86, had a few more weeks in development with President Akio Toyoda rumored to have been pushing for modifications that would help differentiate the two models — much like the automaker did with the similarly related Toyota Supra and BMW Z4.
While limited to the same hardware as the Subaru, Toyota is claiming the new GR 86 makes a tad more horsepower and is hinting it could be the more serious sporting machine. Both of those claims remain unverified and, if the duo is anything like their first-generation, deciding which is the faster 2+2 car will have almost everything to do with which rubber is on the wheels and who’s been placed into the driver’s seat. But the pilot will have an alleged advantage of 4 horsepower in the 86, forcing the BRZ to bring in Subaru Tecnica International (STI) aboard to offer some enhancements of its own.
Perhaps the biggest criticism of the 2020 Toyota Supra is that it borrows too much of its bones from BMW.
I didn’t care about that during our first drive, and after a longer loan with the car, I still don’t. Except for one aspect of the use of the BMW parts, which I’ll get to.
Toyota offered North American car buyers the opportunity to buy a new Camry with a manual transmission from the time of the car’s introduction here in 1983 all the way through the 2012 model year. As I’ve found during my junkyard explorations, many Camrys sold here during the 1980s had five-on-the-floor rigs, and this setup remained reasonably popular into the early 1990s. After about 1993, however, automatics rule the American Camry universe, and I’ve been on a years-long quest to find the newest possible manual-equipped junkyard Camry. After peering into thousands of discarded cars, I managed to find a 1997 Camry CE with three pedals, and now I have surpassed that discovery with this 2000 Camry CE in Colorado.
After Americans proved uninterested in buying the luxurious-for-its-time Toyota Crown during the early 1970s, Toyota brought over the new Corona Mark II, then gave its American-market, Chaser-based successor the Cressida name starting in the 1977 model year. The Cressida remained King of Toyotas in North America throughout the 1980s, but the appearance of the Lexus LS400 for the 1990 model year changed everything; Cressida sales collapsed. However, we could buy new Cressidas here all the way through 1992, and I’m always looking for the rare early-1990s models during my junkyard travels. Here’s a ’91 in Denver.
We closed out last week with a Buy/Drive/Burn entry that covered the three cheapest sedans available in America this year. Nearly all of you decided you’d buy the most expensive of the three, the Hyundai Accent.
Today’s trio are the least expensive trucks on sale today with plain paint, two driven wheels, and steelies. Think you’ll select the most expensive truck of today’s trio for the Buy? Let’s find out.
I once wrote that the Toyota Camry is a jack-of-all-trades kind of car – a balanced machine that does lots of things well but not one thing in any spectacular way. I’ve also long told anyone shopping for a mid-size sedan that while the Camry is great, if they want something sporty, they need to give their attention to Honda and Mazda.
Toyota has decided to do something about that.
Of all the Good Nineties Minivans, the Toyota Previa (like the Mercury Villager Nautica) stands out. Engine in the middle, driven wheels at the rear, superior build quality, and supercharging all made for a unique minivan offering never seen before or since.
But unique didn’t sell in America (still doesn’t), and the Previa taught Toyota a lesson about its customers.
Every time I share photos of an old Toyota Land Cruiser I spotted in a junkyard, the anguished wails from readers commence. Nobody ever asks me where to find those doomed trucks so they can buy parts before The Crusher eats them, and only a few of the anguished wails come from Land Cruiser aficionados troubled by the demise of another old FJ. No, what upsets so many is the offense against reality on display, the demise of a truck worth 25 grand— no, 50 grand!— in any county, parish, or prefecture on the planet. Well, all I can say is that real-world values of vehicles often differ from what we think they should be, and today’s Junkyard Find proves this (again).
In our last edition of Buy/Drive/Burn, we took a look at three subcompact American CUVs competing at the $25,000 price point. Most of you seemed to agree they were all terrible, but the Trax edged out the Buy in the comments.
Let’s see how you feel about the Japanese competition.
Toyota’s Land Cruiser is soon to be a casualty of technological advancement, after rumors of the venerable SUV being dropped were confirmed by Car and Driver when they spoke with a partner in a large dealer franchise who said that 2021 would be the end of the road for this premium SUV. This seems to confirm some earlier reporting we shared from Motor Authority.
Rare Rides has never featured a Camry previously, and that’s mostly down to the model’s general abundance in salt-free locations. However, a fine liftback like today’s example in brown, brown, and tan is well worth some coverage!
Come along as we check out the Camry body style which passed away long before any of the others.
Toyota is reportedly seeking to supercharge vehicle production to record levels in the latter half of 2020 as a way to help offset how lousy the rest of the year has been. Its previous six-month record was achieved in 2015 and resulted in 4.53 million sparkling new automobiles. But Toyota would like to eclipse that this year and is targeting 4.6 new vehicles between July and December, with the biggest assembly push coming in the final quarter.
The General established the Geo brand for the 1989 model year, as a way to move low-priced iron designed and/or built by Toyota, Suzuki, and Isuzu (for some reason, Daewoo-built cars didn’t get sheltered under the Geo banner, so the LeMans retained Pontiac badges for its entire 1988-1993 sales run here). Of all the Geos, the Corolla-twin Prizm proved the most durable, and so I still find plenty of Prizms during my junkyard travels. Here’s a ’90 with an exceptionally high final odometer reading, found in a Denver-area yard last month.
Toyota has added another 1.5 million vehicles to the fuel pump recall instituted at the start of 2020, bringing the grand total to 3.34 million units. While the original recall accounts for models stretching all the way back to 2013, the manufacturer announced on Wednesday that the newest additions encompass Toyota and Lexus products assembled between July 2017 and September 2020.
Considering a portion of the vehicles were manufactured months after the firm had already announced there was a safety issue with the pump, it’s a little odd to see them being added to the list at all. Supplier Denso Corp. is responsible for the components in both instances and suggested we reach out to Toyota for information. But the Japanese automaker essentially reiterated what it said in the previous safety announcement, adding that it was working with Denso to make sure replacement parts were made promptly available.
Not long ago, I became curious about the production longevity of the good old three-speed automatic transmission in North America. The first really successful true automatic had four forward speeds and the two-speed Powerglide delivered the slushbox to the masses, but the three-speed Detroit automatics of the 1960s truly converted the continent to the two-pedal religion. During the last couple of decades of the 20th century, the three-speed got sidelined by more sophisticated transmissions. What was the final new car you could buy with a three-speed transmission in North America? That’s today’s Junkyard Find: a 2002 Toyota Corolla CE, found in Denver last week.
Killer Instinct: The Toyota Camry's Positive Post-shutdown Pandemic Performance in a Segment That's Still Dying a Little Bit on the Inside
The Toyota Camry may well go down as one of the ultimate soldiers in the American automotive marketplace: shooting straight despite distractions, marching forward undeterred by the terrain, somehow finding small victories when the losses are mounting, always ready to carry new recruits on its shoulders.
Somehow, amidst all of the recent economic turmoil and political unrest, and healthcare crises, the Toyota Camry’s U.S. sales trendline is outperforming the market at large while also embarrassing its direct rivals.
In one sense, the Camry’s just doing what the Camry’s always done. Winning.
In another sense, the Camry’s doing the unexpected. It’s winning at a point in time when everyone else seems to be losing, at least to some degree, and it’s winning in a major way just as its specific category approaches an inflection point. Is the midsize sedan segment, broadly speaking, on its last legs? Or is a post-shutdown pandemic performance like the Camry’s indicative of a midsize-sedan segment that’s finally set to round the corner?
The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser?
The saga of the Land Cruiser is getting confusing. First, we picked up on reporting from Motor Authority that suggested the LC will soon be sent to the great junkyard in the sky, although the Lexus version will soldier on. Part of that report suggested that there is a new generation for the Land Cruiser on the way, but perhaps not to be sold here.
The Toyota Land Cruiser seemed destined to remain on the market, forever unchanged, until the universe collapses into one giant black hole (or whatever would happen – astronomy classes were a long time ago).
Alas, even the Land Cruiser must meet its fate sooner or later. And Motor Authority is reporting that it is sooner, not later.
Toyota’s all-new Venza fills a two-row, crossover-sized void between the smaller RAV4 and the larger Highlander, and is essentially a return to what the Highlander was originally. To help draw in buyers to its resurrected nameplate, Toyota decided to use a long-standing Subaru ad trope: the family pet.
The 2020 Toyota Highlander is a pretty good improvement over the previous generation, building off an already strong foundation, but unfortunately for Toyota, it comes along just as Kia’s Telluride and Hyundai’s Palisade soar towards class dominance.
Ask anyone who made big plans for after March 1, 2020, and they’ll tell you – timing is everything.
In Toyota’s case, a very, very good three-row family hauler is getting lost in all the hype about the two outstanding Korean entries.
Somewhere, a Toyota sales manager sobs in his coffee in between Zooms.
On Thursday, Toyota Motor Corp.’s research division announced it would create an $800 million global investment fund. While important news, Toyota’s dispatch was expected. The business had previously mentioned it was assembling a new holding company called Woven in July, noting that the entity would be focused on heavily upon software development and finding new partners for its most advanced projects.
Most of those seem to be in support of the “mobility as a service” concept that seeks to remove customers’ ability to own vehicles. The rest are interested in promoting alternative energy solutions or social engineering how we’ll be living in the future via “smart cities.” The fund also seems to be helping replace Toyota Research Institute-Advanced Development (TRI-AD). In fact, the Japanese R&D arm was actually the one that announced the $800 million “global growth-stage investment fund” that officially creates Woven Capital.
The recipe stays pretty much the same, though the dish stands to see some new ingredients.
Following years of tepid sales and speculation about the Toyota 86/Subaru BRZ twins’ market viability, word eventually came that neither automaker was willing to cede this niche segment. A successor was a go. Now, physical proof of the upcoming next-generation cars has appeared on social media.
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- MelanieRichardson GOOD
- El scotto @jwee; Sir, a great many of us believe that Musk is somewhere (pretty high) on the spectrum and move on.I work on the fringes of IT. Most of my presentations get picked over extensively and intensely at meetings. I'm smart enough to know I'm not that smart and willingly take advice from the IT crew. I bring them Duck Doughnuts too. We also keep a box of Crayolas in the meeting room.At one meeting an IT guy got way into the details of my presentation, the meeting went long as we discussed my target audience. Same IT guy insisted it was a disaster and would fail miserable and that I was stupid. Yeah, F-boms get dropped at our meetings. I finally had enough and asked if he was such an expert, did he want to stand up in front of 30 senior executives and give the presentation? His response was a flat "NO". He got the box of Crayolas. For you non-military types that means shut up and color. Musk is the same as that IT guy, lots of gyrations but not much on follow-through. Someone just needs to hand him a box of Crayolas.
- FreedMike The FJ Cruiser would be a better comeback candidate. The gang back at Toyota HQ must be looking at all those Broncos flying off Ford lots and kicking themselves.
- Tassos 2015 was only 7 years ago. $58k is still a whole lot of $ to pay for a vehicle. FOrtunately one can buy a flagship vehicle with great active and passive safety for half this amount, if one does the SMART thing and buys a pre-owned luxury flagship vehicle. they have historically been SCREAMING BARGAINS. A breadvan on stilts SUV, wether the more compact Macan or the more bloated Cayenne will never pass as a Flagship Vehicle. No matter how well it drives or how reliable it suprisingly is. It still is a breadvan on stilts.
- Sean Ohsee Bring back the 100 series and its I6 diesel.