Report: Toyota Considering Bringing the Land Cruiser Prado to U.S.
The Toyota Land Cruiser took a bow after the 2021 model year, ending a decades-long run of near-bulletproof off-road SUVs on the U.S. market. We got a new Lexus LX, but it’s even more expensive than the already-pricey Toyota. However, a new report from Automotive News suggests a new Land Cruiser variant is coming.
The Land Cruiser Prado shares its underpinnings with the smaller Lexus GX, and Toyota may bring it to the States with the simplified Land Cruiser name. If it comes, it will likely follow the GX with a complete overhaul, getting boxier styling and better tech. Rumors have pointed to it switching to the larger LX’s platform, giving it expanded exterior and interior dimensions. Lexus is expected to offer a hybrid powertrain in the upcoming GX, which could also appear in the Land Cruiser, and a trick four-wheel drive system is all but a given.
Though seeing the Land Cruiser go was disappointing, it didn’t come as a complete surprise. The SUV was significantly more expensive than most of its competition, and Toyota’s slowness to adopt technologies like Apple CarPlay and Android Auto left the Land Cruiser in a tough spot competing against far more modern and compelling SUVs from Europe and the United States. If it returns, the Land Cruiser will have more off-road competition, as there’s now the Ford Bronco and upcoming Scout electric SUV to contend with.
Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.