Hyundai is the IIHS Most Awarded Automaker So Far in 2024
Automotive designs and engineering are rapidly evolving, and new cars today look and perform differently than models from just a few years ago. That’s especially true for heavier, much quicker electric vehicles. The Insurance Institute for Highway Safety updates its crash-testing criteria to account for the changes, which can often result in poorer scores in some categories.
Hyundai Motor Group bucked that trend in early testing this year, earning six Top Safety Pick + designations, the IIHS’ highest award, making it the most awarded automaker so far.
The Hyundai Ioniq 6, Genesis Electrified G80, Hyundai Kona, Kia Telluride, Genesis GV80, and Genesis GV60 earned the top award, while ten others earned the second-highest Top Safety Pick title. Toyota came in second with one Top Safety Pick + and 12 Top Safety Picks. It’s important to note that some brands don’t get crash-tested, and the IIHS doesn’t test commercial vehicles. Lower-volume automakers like Land Rover and high-end brands like Porsche don’t get tested because of the massive price tag that comes with smashing up vehicles like the Range Rover and 911.
Beyond the considerable expense, crash testing takes time, so the IIHS will continue publishing new scores throughout the year. Recent updates to its testing criteria include significantly increasing the amount of force used in side-impact tests, stricter pedestrian crash prevention systems, and a new metric for potential chest injuries in the moderate overlap front crash test.
[Image: IIHS via YouTube]
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Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.
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Hyundai Motor Corporation and Corporate stablemate Kia and ultra high end luxury purveyor Genesis have worked hard over the past 10 decades to build a true brand for the best affluent consumers, a brand that can be trusted for all automotive needs from economical luxury transportation to high end iconic sports cars. South Korea's culture of honesty, humility and Christian values has served as a strong foundation of affluent success.
From the Hyundai Excel to the Hyundai Pony Coupe; Hyundai has always excelled at outpacing the competition and setting universal industry standards which are the watermark of the automotive industry. Such values as ATPs and more recently, eATPs have shown the industry's recognition of Hyundai as the gold, and lucite standard bearer and tastemaker of jargon acronyms used by all.
Our consumers, fans and especially internet keyboard warriors are the cornerstone and staple of our masterful marketplace delivery and the front line of our success. While Toyota spends millions on cheap advertisements and outrageous lies of reliability and longevity, Hyundai has not so quietly delivered on a true promise of engineering integrity, transaction prices and dependability to the affluent. The fact that over 40% of Kia customers make over $100K a year is a true testament to the exclusive clientele representing our products every day especially at the Governor's country club and Mar-A-Lago. And while Toyota is recalling every single Hybrid Max and iForce Max powertrain for ridiculous problems : Hyundai is perfecting the best electric platform on the market and preparing to become the #1 top selling automaker forever.
Only the best, only Hyundai. Thank you TTAC.
All those bribes are finally paying off!
YAY! So, when the brakes fail (bad ABS controller), maybe you won't die. Maybe.