Toyota Teases Next Land Cruiser

Matthew Guy
by Matthew Guy

It’s an open secret that the Big T is on the cusp of returning this storied nameplate to North American showrooms, meaning the release of a shadowy teaser image isn’t a huge surprise. Still, it’s neat to see what’s in the hopper for this off-road brute.

Alert readers will recall a new body-on-frame Lexus GX was introduced earlier this year, showing up with handsome squared-off styling and a twin-turbo V6 making 349 horsepower. Of note, an Overtrail trim with standard 33-inch tires probably gives us the closest look as to how aggro trims of the new Land Cruiser are destined to appear.

The teaser image shows a markedly similar profile to that of the GX, complete with a bumped-up beltline near the C-pillar and an overall blocky shape. Also, peep the old-school “quarter window” on its rear side doors. Relatively easy-to-change details like head- and taillights are sure to be unique to the Land Cruiser, though it’s tough to tell whether they’ll be round units like a 60-series or oblong such as found on 80-series and other iterations. I’ll bank the latter, bookending a TOYOTA billboard grille. Bookmark this page to see if I’m right and make fun of me if I’m not.

Speaking of taillights, the ones in this teaser shot are decidedly more vertical than lenses found on the GX, seeming to protrude a bit from the bodywork. The GX has a bit of simple styling flourish in this area, so it wouldn’t be a chore for Team Toyota to design a lamp that could remind us all of the tri-color rectangular units found on Land Cruisers in the past. Amber turn signals would be a tremendous throwback but we aren’t holding our breath.

But we’re glad the nameplate seems poised to make a return here at all. In a sea of car-based crossovers, a capable body-on-frame SUV can be a great palate cleanser - not to mention sorely needed competition for rigs like the Tahoe and Yukon. And, if we’ve learned anything from owners of the 4Runner and late FJ Cruiser, more than a few of these things will actually see off-road action. Let’s go.

[Images: Toyota]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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3 of 26 comments
  • Alan Alan on Jul 06, 2023

    The J40 has a 90" wheelbase, so this new Teeyota Prado is approximately 117".

    • Analoggrotto Analoggrotto on Jul 06, 2023

      Yay you hate toyota, and have the wheelbase dimensions to prove it, what's new.

  • Booker Booker on Jul 11, 2023

    The LX 600 is the US/Lexus version of the 300 series (updates in 2022) Land Cruiser. Toyota has not brought the 300 series Toyota Land Cruiser into the US market. (only the LX 600) The Land Cruiser Prado, sold almost everywhere except the US has always been sold here as the Lexus GX. The new GX 550 is the revamped Prado.

    It won't really matter as almost all Toyota/Lexus products are basically vaporware, they don't don't things anymore. The Sienna has a 3 year wait list in the US, the LX 600 has a 6 year waitlist in Japan so I doubt you will see many GX 550s in the US anytime soon. The few that do arrive will sell for 30K over MSRP...

  • CanadaCraig My 2006 300C SRT8 weighs 4,100 lbs. The all-new 2024 Dodge Charge EV weighs 5,800 lbs. Would it not be fair to assume that in an accident the vehicles these new Chargers hit will suffer more damage? And perhaps kill more people?
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  • Michael Gallagher I agree to a certain extent but I go back to the car SUV transition. People began to buy SUVs because they were supposedly safer because of their larger size when pitted against a regular car. As more SUVs crowded the road that safety advantage began to dwindle as it became more likely to hit an equally sized SUV. Now there is no safety advantage at all.
  • Probert The new EV9 is even bigger - a true monument of a personal transportation device. Not my thing, but credit where credit is due - impressive. The interior is bigger than my house and much nicer with 2 rows of lounge seats and 3rd for the plebes. 0-60 in 4.5 seconds, around 300miles of range, and an e-mpg of 80 (90 for the 2wd). What a world.
  • Ajla "Like showroom" is a lame description but he seems negotiable on the price and at least from what the two pictures show I've dealt with worse. But, I'm not interested in something with the Devil's configuration.