Toyota Revealed the Century SUV for Discerning Japanese Buyers

Though Americans love to think we’re the center of the universe, that’s far from the case, especially when we’re talking about cars. The global automotive world is packed with “forbidden fruit” vehicles that automakers sell in other countries but not here. Despite being one of the most visible and popular automakers in the U.S., Japanese auto giant Toyota has a whole universe of vehicles it doesn’t offer to Americans. The iconic Century sedan is one of them, acting as the transport vehicle of choice for Japan’s royals and dignitaries. Now, Toyota’s got an SUV version, but it looks like the larger Century vehicle won’t come here, either. 

The roughly $170,000 Century SUV is slightly shorter but wider than its sedan counterpart, and its styling splits the difference between a Rolls-Royce Cullinan and vague Lincoln-like looks. Toyota will offer a GR variant, but the Century is all about luxury, and it will offer stunning interior finishes, slide-opening rear doors, and more. 

Toyota is expected to borrow the hybrid powertrain from the upcoming Lexus TX to power the Century SUV, which may be a disappointment to long-time fans expecting a V12. The automaker will likely install extreme sound-deadening glass and offer a rear comfort mode that mitigates vehicle movements for a more comfortable passenger experience. 

The new SUV will launch in Japan, and Toyota said it will be offered with an extreme level of customizability, giving buyers the ability to create one-off builds. 

[Image: Toyota]

Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.