Price War: Mid-Year Changes Coming as Two Rival Crossovers Battle for Sales

America’s insatiable crossover thirst has made the Nissan Rogue — a relative newcomer to the segment — a sales juggernaut and a top rival to the likes of the Toyota RAV4 and Honda CR-V.

As summer approaches, two of those vehicles are undergoing a sales strategy shift to better position the models against each other. No, one of the models isn’t the new-for 2017 CR-V. Nissan and Toyota, however, hope to draw in more customers by tweaking prices and content on the Rogue and RAV4, though the two automakers are going about it in very different ways.

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Ace of Base – 2017 Toyota Yaris 3-Door L

Last week, my Ace of Base selection was met with loud derision from certain corners of the web. My intent was to prove how it’s possible for one to get into a comfortable, well-equipped, diesel-powered Canyon pickup without springing for an SLT or Denali trim. Nevertheless, my efforts were met with a chorus of WHY DON’T YOU JUST DO AN ACE OF BASE ON A ROLLS-ROYCE RABBLE RABBLE RABBLE.

Well then, without further delay…

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Rare Rides: In Memoriam, Toyota Century

Heads of state and other dignitaries typically like to ride around in large, sedan-shaped vehicles. Offerings like the Mercedes-Benz S-Class and contemporary Rolls-Royce sedans have long been the go-to around the world. Of course, there are exceptions. For places like the United States, national pride dictates an American-made Cadillac or Lincoln.

The Japanese also have a strong sense of national pride, and for decades there was only one vehicle appropriate for heads of state and CEOs — the Toyota Century.

Now it’s gone.

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Auto Industry Has Its Fingers Crossed for Trump's $1 Trillion Infrastructure Plan: Toyota Exec

As automakers dial back sales projections in a year that’s seen a rough start, the industry could be holding out hope for a legislative solution to lagging demand.

Toyota North America CEO Jim Lentz made this claim during the opening of the company’s expanded Ann Arbor research and design center on Thursday, adding that incentivizing new vehicles to draw down bulging inventories can’t continue forever. In his view, automakers are keeping extra vehicles on hand for a reason, not just because production hasn’t adjusted for slow sales.

Lentz, like other auto executives, is hoping for a sales bump in the event the Trump administration green-lights its proposed $1 trillion infrastructure plan.

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Toyota Dealership Under Fire for Handing Over Charity Raffle Supra to Sales Manager's Wife

In February, a Texas Toyota dealership and The Genesis Center of Kaufman County joined forces to raffle off a fully restored 1994 Toyota Supra Twin Turbo. Donated by a local resident battling cancer, the entirety of the proceeds from the draw were designated specifically to help fund the center. Genesis is a faith-based shelter which also provides job placement, parenting classes, financial management programs, spiritual counselling, material needs, and medical referrals to women and children in crisis. It is funded largely through the church or via direct donations.

All in all, the dealership managed to raise more than $50,000 for the center. However, when Rebecca Rawl was announced as the winner of the raffle in April, many stated that the name was suspiciously close to that of the wife of sales manager Danny Rawls. Toyota of Rockwall was quick to rectify its mistake, specifying that the name given had been a mistake and “Rebecca Rawls” had in fact been the lottery winner.

As you can imagine, this did not go over well.

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Did Anybody Believe The Lexus NX Would Be This Popular?

Pretty? No.

Popular? Most definitely. In fact, the Lexus NX is twice as popular as Lexus anticipated.

The Lexus NX, a crossover you must never confuse with the Nissan NX, is marketed in the United States both in NX200t and NX300h variants. At the New York International Auto Show three years ago, Lexus revealed the brand hoped to sell around 26,000 NXs per year; roughly 2,200 per month. At that point, in the lead-up to the NX’s 2014 Q4 launch, there were two schools of thought. One, the NX was so ghastly to behold Lexus surely wouldn’t sell 2,200 per month. Or, because Lexus is such a luxury crossover powerhouse, even the NX — with a face even a mother couldn’t love — will be more popular than Lexus anticipated.

Dealers believed Lexus’ forecast was on the low side.

But could anyone have expected the Lexus NX would be more than twice as popular as originally forecasted; that the Lexus NX would be America’s fifth-best-selling luxury utility vehicle; that the NX would account for one-in-five Lexus sales in America?

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Rare Rides: This 1990 Toyota Town Ace Simply Kills It

High atop Mount Forbidden, the “other market’s” imported vehicle stands alone. It awaits that special day, some 25 years in the future, when the clouds will break and a descent into the mortal realm is possible.

And, after that special day comes, the vehicle gets a chance to stand out beyond all normal cars in any given American parking lot. It was never meant to be seen in this country, and yet someone with an entrepreneurial spirit made it possible. Come with me now, as we experience JDM van goodness.

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BMW Is Making Fun Of The Toyota Camry With A Used 3 Series Sedan

Call them frenemies. BMW and Toyota are working together on a high-profile sports car project that will result in a long-awaited Supra successor and a replacement for the Z4. Two heads are better than one.

“The concept works, the platform can deliver and now we have two proud sets of engineers — one group German, one group Japanese — who are each fighting and arguing for the car they want,” BMW sales boss Ian Robertson said last year.

The fighting and arguing extends beyond the R&D facilities in Munich and Toyota City.

On a mission to exalt its 3 Series in a certified pre-owned commercial, BMW sought to make fun of a typically bland midsize sedan. 2001 Chevrolet Malibu? 2006 Kia Optima? 2017 Subaru Legacy?

No. BMW chose the most basic, beige, new Toyota Camry to make a point on behalf of a bright red pre-owned 3 Series.

Hardly the work of a BFF.

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Cheaper Base Price, More Content as the Toyota Prius Fights Back

Newfound hybrid competition from the likes of the Hyundai Ioniq has forced Toyota into a mid-year strategy shift. Starting imminently, the automaker plans to offer a less expensive base model of the Prius while bulking up the model’s content with no-charge added safety features.

According to automotive research and car-shopping website CarsDirect, the entry price of a Prius should drop by $1,210, bringing its base MSRP (including destination) to $24,360. That helps close the gap between it and the Ioniq, which has strategically positioned itself as the segment’s value pick.

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2017 Toyota Camry Hybrid LE Review - That's Me, Mr. Dependable

Gil’s my next-door neighbor. We live in very similar homes, we share a fondness for canine companions, and we would both happily live on pizza alone.

But Gil and I couldn’t be more different. Gil is cool, you see.

Gil’s young; I’m not not as young as I used to be. Gil can change the alternator on an old Ford Explorer in mere minutes; I can change a lightbulb if given time. Gil goes out on Friday nights; I have little children to put to bed.

And while I spent the last week driving a basic version of the outgoing 2017 Toyota Camry Hybrid, Gil pulled his Suzuki Katana out of storage. Yes, Gil drives a motorcycle. I drive a silver Camry Hybrid LE.

But who does Gil call in the middle of a workday when his Suzuki breaks down?

Camry Man, naturally. Mr. Dependable.

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NYIAS 2017: Toyota FT-4X Concept - Mad for Millennials

Are you the “casualcore” type? If you have to ask what the hell that means, you’re not hip enough for this concept. There’s also a chance you live outside the city, or perhaps in the suburbs, and don’t take seldom, unplanned adventures with your trendy urban buddies on their day off from PR work or coding.

If so, Toyota didn’t spare a thought about you when it crafted the promotional copy behind its new FT-4X four-wheel-drive crossover concept. Based on the same platform as Toyota’s C-HR pseudo-crossover — a vehicle that omits four-wheel motivation from its roster of options — the FT-4X is meant to be a do-anything, go-anywhere vehicle for the trendiest people you’ve ever met.

So trendy, in fact, that you’ll need to take a Gravol just to read about them.

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Potential FJ Cruiser Replacement Teased for New York

Four words. That’s the extent of the details dropped by Toyota today, along with a picture that displays not quite an entire wheel. Perhaps the automaker should take a page from Fiat Chrysler Automobiles and release 397 feature-length films about each of the mystery vehicle’s components.

The four words and one picture depict the upcoming FT-4X, a Toyota concept bound for a New York Auto Show unveiling on April 12. From the few clues we have, this concept — in Toyotaland, “FT” prefixes mean “future Toyota” — should boast some measure of off-roading bona fides, possibly enough to make Jeep worried.

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2004 Toyota Camry LE V6 Update: Make It 13 Winters and 347,000 Miles

Is this the best car in the world?

Not necessarily this car, but the 2002-2006 XV30-generation Toyota Camry in general. Is this Camry better than all the rest?

It doesn’t handle like a modern Mazda 6, doesn’t stop as well as a modern F-150, doesn’t have the perceived interior quality or features of a modern Honda Fit, and has suffered greatly from the effects of alloy wheel corrosion over the last winter.

But the 2004 Toyota Camry LE V6 we told you about last fall just made its way through another harsh, Prince Edward Island winter. Another 7,000 miles were smeared across its odometer. One trip was taken all the way from Prince Edward Island to Toronto; another from Prince Edward Island to Hamilton, Ontario, and another from Prince Edward Island to Mont Tremblant, Quebec.

Credit a single oil change.

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Toyota Is De-Volkswagenifying the Air in California

Toyota is teaming up with Clear Channel Outdoor Americas to help clean California’s air with a billboard advertising its hydrogen-powered Mirai fuel cell sedan.

From April 3 to May 28, a total of 37 billboards in Los Angeles and San Francisco will filter smoggy air, thanks to the titanium dioxide-coated vinyl used in the sign.

While Toyota missed an opportunity to explicitly rub salt in a certain rival’s wounds, this is nonetheless a pleasant change of scenery in the automotive world, especially considering all of the Volkswagen emissions scandals of the past couple of years.

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QOTD: Will The Toyota Prius Kill the Hyundai Ioniq Like It Killed the Honda Insight?

The Toyota Prius is struggling.

That’s not terribly surprising. Fuel prices are low. Efficient hybrids, plug-in hybrids, and electric cars are available at virtually every new car dealer. The Prius has lost its early adopter buzz.

Oh, and the 2017 Toyota Prius is a grotesque little creature, shaped for the wind; not your eyes.

Toyota sold fewer Prii in America last year than at any point since 2004. In 2017, Toyota expects to sell far fewer than in 2016.

Making matters worse is the 2017 Hyundai Ioniq Hybrid I’m driving this week. The Ioniq is $2,485 cheaper than the Prius. The Ioniq is, at the very least, less unattractive. The Ioniq’s interior is both more attractive and more straightforward. And hear ye this: the Hyundai Ioniq is rated at 55 mpg city and 54 mpg highway; better than the Prius’s 54/50 ratings.

But the Toyota Prius has witnessed the arrival of a direct competitor from a major passenger car player before. Yes, the Toyota Prius saw the Honda Insight and the Toyota Prius killed that Honda dead.

Will the Toyota Prius become a serial killer and murder the Hyundai Ioniq, too?

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The Prius Prime's Sales Seem to Confirm Toyota's Worries About the Regular Prius

Can a hybrid vehicle really shine when there’s a plug-in sibling hogging both the spotlight and the technological podium? For some automakers new to the game, time will tell. But at Toyota, which first made “hybrid” a household word, it seems the introduction of a new Prius variant has tentatively confirmed doubts about the viability of the stock Prius.

We’ll gain better perspective as 2017 plays out, but so far, it’s looking like the Prius Prime plug-in is doing well, and the Prius is maintaining the status quo. Which is to say, it’s not doing well.

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All-New Toyota Sienna? Not Yet: Toyota Facelifts And Updates The Seven-Year-Old Sienna, Again

Surely it’s time for a new minivan from Toyota. Despite significant interior updates for the 2015 model year and significant powertrain improvements for 2017, the third-generation Toyota Sienna that launched in 2010 is still kickin’, seven years later.

First, the 2015 Kia Sedona shook things up. Then the 2017 Chrysler Pacifica confounded expectations. Landing shortly is the 2018 Honda Odyssey, which won’t surprise anyone if it’s the best in its class.

Clearly then, it’s your turn, Toyota.

Uh… Toyota, hello? Paging Toyota. Call for Toyota on Line 1, all-new Sienna required on the Princeton, Indiana, production line.

The 2018 Toyota Sienna gets a facelift. A refresh. An update. A refurb. What’s up with that?

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2018 Toyota Yaris: A Slightly Meaner Hatch, in Looks Only

If you didn’t stay up to the wee hours last night excitedly singing the Toyota Yaris’ praises in an internet chat group, you’re forgiven. Demand for the subcompact hatch has fallen to remarkably low levels compared to years past, as newer, more dynamic hatches increasingly hijack buyers’ attention.

Still, the subcompact segment isn’t one Toyota wants to yield to its rivals. As such, the little Yaris (not to be confused with the Mazda 2-based Yaris iA) is due for a makeover. While the refreshed 2018 Yaris hasn’t been to the gym, it does look like it stared in the window and took notes.

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This 2017 Toyota Corolla IM Is The Best Corolla, So Why Do 93% Of Corolla Buyers Choose The Sedan?

A year and a half since Scion introduced the iM in the United States, little more than a year since Toyota announced the Scion brand’s discontinuation, and six months since the Scion iM began to operate as the Toyota Corolla iM, almost every Toyota Corolla buyer chooses the inferior Corolla sedan instead of this hatchback.

Fortunately, the iM generates more sales activity for Toyota than it did for Scion. Over the last four months, for instance, the Corolla iM produced 6,548 U.S. sales, up 34 percent compared to the year-before figure claimed by the Scion iM.

After spending a week with the refreshed 2017 Toyota Corolla XSE sedan in January and the last week with the 2017 Toyota Corolla iM, it’s clear the iM is the superior Corolla. It’s clear that a far greater percentage of the 28,000 monthly American Corolla buyers should be choosing this car.

But they don’t. And they won’t. And there are a number of reasons why.

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Rare Rides: Toyota Mega Cruiser Tells HMMWV to Step Outside

In our last Rare Rides entry, we saw a Saleen sporting a lot of engine and little room, carrying a maximum of two physically fit human beings inside the cramped cockpit. That’s assuming neither of them brought any baggage, emotional or otherwise.

Today, we’re going in the other direction. I present to you what is undoubtedly the most intense passenger vehicle Toyota has ever produced: MEGA CRUISER. And it’s in full capital letters for a reason.

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Can A Truly Expensive Upstart Sports Car Sell Well In 2017? Lexus Has Very High Hopes For The New LC

Lexus has lofty goals for the new LC performance coupe, a two-car range encompassing V8 and V6 hybrid cars. The Lexus LC, Toyota’s premium division hopes, will attract 400 buyers in America per month.

That’s a big number.

Granted, Toyota sells more than 1,000 Camrys in the United States every day. In fact, Lexus sells 300 copies of the RX, America’s all-conquering premium utility vehicle, every day.

But the 2018 Lexus LC is not America’s best-selling midsize car 15 years running, nor is the LC the dominant luxury crossover in a market gone gaga for luxury crossovers. The Lexus LC, on the other hand, is a $92,995–106,295 Japanese coupe. 400 monthly sales for a two-door priced in that stratosphere is truly a big number.

And Lexus believes it will outsell the Jaguar F-Type, Porsche Cayman, Mercedes-Benz SLC, and Audi TT. Lexus believes the LC will sell roughly three times more often than the Nissan GT-R ever has. Lexus intends to attract more buyers with the LC than Mercedes-Benz can with The Establishment, the SL-Class; more buyers than BMW attracts with the vast BMW 6 Series range.

Why? Lexus certainly has its reasons.

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Toyota Adopts a Time-honored Strategy for the 86 - Bring on the Special Edition!

With so much online page space taken up by the RAV4, Corolla, Camry, Tacoma and other practical, high-volume Toyota products, it’s often easy to forget that the staid and sensible automaker sells an entry-level, rear-drive sports car.

February marked a significant milestone for the Toyota 86 (née Scion FR-S), sibling to the Subaru BRZ, in that it was the first month since 2013 that didn’t see a year-over-year sales decline. That year was also the high water mark for sales.

No doubt aware of the rebranded coupe’s lagging fortunes, Toyota has adopted a time-honored method of drawing eyes back to its 86. Offer a slightly enhanced version, raise the price, and cap production numbers.

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The Strange Case of the Toyota C-HR's Missing All-Wheel Drive

Like so many vehicles, Toyota’s C-HR leads a somewhat confused life. Its identity, like that of the Kia Niro, seems obvious to PR types, but wary observers continue to cite both vehicles’ lack of available all-wheel drive as a reason why neither should carry a “crossover” label.

We haven’t come to blows here at TTAC, but in the great Crossover Or Not debate, the “tall wagon” camp has a clear edge. Certainly, the C-HR, billed as a subcompact crossover, has the proper dimensions and ride height to qualify, but its lack of four-wheel traction sets it apart from its rivals. Usually, an automaker would prefer to live up the segment’s tepid go-anywhere pretensions by tossing in an optional prop-shaft and rear differential.

It could be that the C-HR’s missing AWD has more to do with its humble, one-size-fits-all Scion origins than anything else. However, there’s mixed information coming out about the model’s future.

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2017 Toyota Prius Review - Don't Make Fun of the Nerds

Attentive readers will have, by now, recognized that my automotive choices tend to run towards the, shall we say, flamboyant side. Our family daily is an inky-black Dodge Charger with a vanity plate which is guaranteed to enrage bumper-ogling Methodists. New, oversized rims are scheduled to be fitted the minute all this snow goes away. Meanwhile, the Ram 1500 with which the Charger shares driveway space is painted Look-At-Me Red, accented garishly nicely with chrome 20-inch rims. I drove a Lincoln Mark VII with an uncorked exhaust for many years. My neighbours love me.

So what am I doing in a Prius when my tastes tilt to the extrovert end of the spectrum? Well, it’s always fun to see how the other half lives, and in this case, I wanted to see how the thing would fare on a 1,000-mile journey in the dead of winter.

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Toyota Launches C-HR In April, Plans To Unveil Another Subcompact Crossover At The New York Auto Show In April

Toyota hasn’t even delivered the new 2018 C-HR to dealers and there are already plans to supplement the automaker’s subcompact crossover lineup.

In concert with the C-HR’s U.S. launch next month, April 2017 will also play host to the Toyota debut of a small crossover concept at the New York International Auto Show if all goes according to plan.

“I think we’re very well set up (with the C-HR and midsize RAV4 CUV), but we’re also kind of looking at what else could we be doing there if this continues to be a growing segment, which we anticipate it will,” Bill Fay, vice president for the Toyota division, told Wards Auto.

Toyota expects to sell 60,000 C-HRs in the United States annually, more than the Yaris, Yaris iA, and Prius C combined. For America’s third-highest-volume SUV brand, that’s apparently not enough.

Slip an extra SUV on the barbie.

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A Moment of Silence, Please - The Toyota Venza Is Now Well and Truly Dead

Maybe they should have called it the Toyota Camry SportWagon.

Maybe it wouldn’t have made a hint of a difference.

The first-generation Toyota Venza lingered for seven model years in the United States, ending its run with MY2015 before managing to collect 593 sales since, including four in January 2017. (They’re not easy to clear out, apparently.)

But the end of the Venza’s U.S. run in June 2015 was not the end for the Venza in America. Venza production at the Georgetown, Kentucky, assembly plant continued through the first 11 months of 2016 because of insatiable Canadian demand.

Well, now that demand has been sated. The Toyota Venza is officially dead. Kaput. Gone. Defunct.

Did it have to be this way?

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Finally, The Toyota Highlander Hybrid Is Affordable And Actually Starts To Make Sense

For far too long, the Toyota Highlander Hybrid has been an especially costly version of Toyota’s popular three-row crossover.

Fortunately, the Toyota Highlander Hybrid’s base price drops by $11,600 in 2017 as Toyota introduces two additional lower trim levels, which have eased the cost burden of upgrading to the hybrid.

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The 2017 Toyota RAV4 Adventure Is Not The RAV4 Trail, Or Is It?

Ridicule it if you must, but the 2017 Toyota RAV4 Adventure gives the people more of what the people want.

Yes, consumers are buying utility vehicles for reasons related to hatchback practicality, all-wheel-drive availability, and peer review equivalency. But they’re also buying SUVs and crossovers — more often than cars now — because they sit up high.

And the RAV4 Adventure sits up a little higher. Improved towing capacity, black wheels, more black cladding, and “dirt-inspired styling” have, however, led Toyota Canada to call the 2017 Toyota RAV4 Adventure the Toyota RAV4 Trail.

Yes, Trail — a name Toyota off-road enthusiasts will know well. Why isn’t Toyota using the Trail name in the United States?

Because the Trail, my friends, has ended.

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Chicago 2017: Finally, More Excitement for the Exciting Toyota Sequoia and Tundra

It’s hard to go a day without overhearing people on the street whispering excitedly about the scandalous Toyota Sequoia. Okay, that statement is completely false, and no doubt part of the reason why Toyota saw fit to add an off-road-minded sport trim to its lightly refreshed full-size SUV for 2018.

Ah, hell, why not add it to the full-size Toyota Tundra pickup, as well?

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Junkyard Find: 2000 Toyota Echo

The Toyota Echo, known as the Platz in its homeland (the hatchback was named Vitz), was available in the United States for the 2000 through 2005 model years. It was an inoffensive and reliable little commuter appliance, but something about its proportions seemed wrong to American car shoppers and few signed on the line that is dotted.

These days, even a Daewoo Lanos is easier to find than an Echo, but I was able to find this forlorn silver ’00 in a Denver-area self-service yard.

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Toyota Prius Sales Will Plunge In 2017

2017 will be the fifth consecutive year of U.S. year-over-year sales decline for the venerable Toyota Prius.

The core member of the four-pronged Prius lineup — this non-Prime liftback — was once a seemingly unstoppable presence in America. Annual volume shot beyond 100,000 units in 2005 and rose to an all-time high of 181,221 sales in 2007.

But America’s post-recession enjoyment of lower fuel prices and an accompanying turn to SUVs and crossovers (plus a measure of distaste for the current model’s egregious exterior styling) led to a 98,866-unit U.S. sales result in 2016, a 12-year low for the Prius.

2017 will be worse. “We’re going to follow the market,” Toyota Motor Sales USA’s vice president for automotive operations, Bob Carter, told Wards Auto.

What’s that mean?

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2017 Toyota Corolla IM Review - Know Your Place

Long, long ago (2003), in a land far, far away (Torrance, California), Toyota’s American division woke from a fever dream of beige sedans, took a long, hard look at its life, and promptly embarked on a midlife crisis.

While the flow of staid and sensible Corollas and Camrys never ebbed, a funky new alter ego with a polar opposite personality emerged on the automotive scene. Scion was the Mr. Hyde to Toyota’s Dr. Jekyll. Youthful, offbeat, unapologetically boxy — anything but beige.

Poochy Scion made a splash, but even crises have a shelf life. Eventually, the free-thinking, free-wheeling designs that temped college graduates a decade prior morphed into warmed-over second-generation models with watered-down attitudes. The brand’s original clientele, having abandoned their amateur photography websites and once-a-week DJ gigs for babies and 401(k)s, fell away.

After 13 years, it was time to ditch the gold medallions, torch the little black book, and go home to the wife. But Toyota didn’t pull up in the driveway empty-handed.

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Toyota Invests $600 Million In the Heartland, Verifies Its Loyalty

Toyota is planning a $600 million expansion of its Princeton, Indiana assembly plant to enhance production capacity and modernize the factory for the next-generation Highlander.

The company’s financial commitment underscores Toyota’s new and carefully domesticated image while serving to remind everyone that its cars are built in America for Americans — not unlike the company’s red, white, and blue display cars at this year’s North American International Auto Show.

“This announcement shows Toyota’s commitment to continued U.S. investment,” the company said in its official announcement. “This expansion is part of Toyota’s localization strategy to build vehicles where they are sold.”

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2017 Toyota Tacoma TRD Off-Road Review - Toy in Waiting

If you want a new midsize truck, you have four-and-a-half options. The geriatric but delightfully trucky Nissan Frontier, the recently reintroduced unibody Ridgeline, the insipid GM Colorado/Canyon twins, or the relatively fresh Toyota Tacoma. Each of these trucks has something to recommend it, but the midsize segment is not the dynamic space it once was. There are more station wagons available to American consumers today than mid-size pickups.

Amid the thin field of competition, the Toyota Tacoma is the undisputed sales leader. In 2016 it outsold its next closest rival by 46,000 units on its way to a 43 percent market share. And despite the lack of choice, consumers acquired 25 percent more midsize trucks in 2016 than they did in 2015. Thankfully, growth ensures that this highly visible yet under-served corner of the market will soon offer a selection more like Amazon than a Soviet-era grocery store. The Ford Ranger returns to the market in about two years, along with the much-anticipated Wrangler pickup. Nissan will soon update the prehistoric Frontier. And both Volkswagen and Mercedes are contemplating midsize entries.

Sales are robust for Toyota’s mid-sizer, but is it ready for tomorrow’s competition?

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2017 Toyota Corolla XSE Review - A Little Respect

So you say you want to understand Toyota. You want to look the company in the eye and get a sense of its soul. Without spending hours studying kaizen and poring over 2000GT imagery and learning the significance of the number 86, you want to know why Toyota is different from, say, Porsche.

Allow the 2017 Toyota Corolla to be your tutor. In LE Eco guise, the fuel-sipping Corolla’s 1.8-liter four-cylinder produces 140 horsepower. In “sporty” SE and XSE trims, the 1.8-liter produces eight fewer horsepower.

No kidding.

With nothing more substantive than rear disc brakes, bigger wheels, and wider low-profile tires, the 2017 Toyota Corolla XSE and its less luxurious SE sibling hardly bring performance to the Corolla lineup. The loss of eight horsepower — and the gain of two pound-feet of torque – compared to the more efficient LE Eco aren’t performance-altering characteristics, either.

Think then of this Corolla XSE as just a Corolla, as merely a Corolla, as only a Corolla, as perhaps the most prudent transportation-oriented purchase a North American car buyer can make this year.

Or as the most joyless way to spend $24,130 on a new car.

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Here's Your Hot Toyota Yaris Hatch; Does the U.S. Want It?

Toyota promised the world a Yaris hatchback that would valiantly rise above the role of a plain-Jane commuter car, and here it is.

Expected to premiere at the Geneva Motor Show this March, the high performance three-door subcompact borrows inspiration, parts, and probably a name from Toyota’s Gazoo racing division.

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Midsize Sedan Lifewatch? Toyota Believes New Camry Ends Segment Decline - Or Not

“When you get into next year and you look at 2018, I believe with these three products
and the excitement they bring back to that segment, I don’t see it falling anymore.”
– Jack Hollis, Toyota Motor Sales USA’s VP of marketing

U.S. sales of midsize cars tumbled by more than 250,000 units in 2016 even as new vehicle volume rose to record highs. The rate of decline was sharper than the decline experienced by the car sector at large. Only Chevrolet, with the all-new Malibu, and Subaru, with the relatively low-volume Legacy, sold more midsize cars in 2016 than in 2015.

Fleet sales excluded, retail data manifests a worsening of results as the year wore on. According to J.D. Power’s PIN December Industry Health Report, midsize car market share fell below 10 percent for the first time ever.

But Toyota USA’s marketing chief, Jack Hollis, believes 2017 could mark the end of the midsize decline, and 2018 sales of midsize cars could even begin to increase.

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NAIAS 2017: Is the 2018 Toyota Camry's 'Emotionally-Charged Design' a Sales Winner?

Toyota is hoping to inject some vigor and flair into the best-selling car in America. With the midsize-car market shrinking thanks to affordable gas and a generational shift toward crossovers, the Camry has lost ground for the second consecutive year. While it is undeniably clear that something needs to be done to recapture buyers’ attention, the methodology behind Toyota’s response is more enthusiastic than sound.

The company says the 2018 Camry has a new “emotionally-charged design,” but the mood its designers tapped into must have been bitter sadness. It is an almost unfortunately futuristic modeling of a car. Following some of the Prius’ head-scratching styling cues, the Camry’s new look stands to be extremely polarizing.

Its face is exaggerated and slightly hostile, though the merkinized grille seems to be covering up a damaged — or perhaps missing — piece of bumper. Thankfully, appearances aren’t everything.

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Take This Powertrain and Use It, Toyota Hopes to Tell Other Automakers

It hasn’t given the plan a green light just yet, but Toyota is seriously considering letting other automakers tap into its engine, transmission and hybrid technology.

The automaker’s powertrain division chief has opened up on his desire to give rivals everything they need to offer customers a cutting-edge, fuel-efficient vehicle. Why should R&D departments muss their hair when they could just buy off-the-shelf gear from Toyota?

Sergio, are you listening?

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Toyota Confirms Production Yaris Hot Hatch as Image Makeover Continues

Hot on the heels of yesterday’s unveiling of the Toyota Gazoo Racing-crafted Yaris Gazoo WRC rally car, Toyota has said a road-going hot hatch for the common man is on the way.

The automaker’s European division let the news slip in Helsinki yesterday, confirming rumors swirling around a possible hot hatch variant of the brand’s staid subcompact.

Still, Toyota left many questions unanswered.

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Go Bold or Go Home, Toyota Says, Tentatively Ditching Its Longstanding Commitment to Boredom

The upcoming Toyota C-HR, which never had a chance to officially wear its former Scion badge, is on a mission.

Toyota is treating its strategically edgy subcompact crossover as something of a canary in the marketplace coal mine, betting on a big consumer response based solely on its styling. The company that built its reputation on staid, reliable, beige cars wants to know what happens when it lets its hair down.

And no, it doesn’t care if you’re offended. Toyota wants to push your buttons, turkey.

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Toyota Reveals the Yaris WRC; Hot Hatch Lovers Dream of What Could Be

As it prepares to return to the World Rally Championship after a 17-year absence, Toyota and its Gazoo racing division just revealed a piece of brain candy for hot hatch lovers.

Making sky-high horsepower from its diminutive four-cylinder, the Toyota Yaris WRC hits the pavement — and dirt and snow — in Monte Carlo next month, but the vehicle itself could spell a less buttoned-down future for the brand.

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Junkyard Find: 1988 Toyota Camry Wagon With Five-Speed
Car writers are expected to love wagons with manual transmissions, but most of my love is reserved for the likes of three-on-the-tree-equipped Ford Country Squires and maybe the occasional 4-speed Datsun F-10 Sportwagon. Still, when I run across a Junkyard Find as rare as a second-generation Camry wagon with five-speed, I photograph it.Here’s one that I spotted last week in a San Francisco Bay Area self-service wrecking yard.
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Toyota Speeds up Hybrid Tech Development as Emission Regulations Loom

Toyota has announced it will expand the development of hybrid technology over the next five years to get ahead of strict global emissions standards.

The automaker plans to increase staff on its hybrid technology development team 30 percent by 2021, setting the goal of 19 emissions-friendly drivetrain components. The fuel-sipping technology could soon find its way into the majority of Toyota vehicles.

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Next-gen Toyota Camry Headed for Detroit, Hopes to Rekindle the Midsize Fire

Midsize cars just don’t excite like they used to. North American buyers have happily made the switch to voluminous crossovers and SUVs, turning the once top-ranked segment into a raisin on the vine.

Toyota hopes to change that, announcing that next month’s North American International Auto Show will reveal the next generation of the first midsizer off anyone’s lips — Camry. Perhaps realizing that name recognition and safe styling is no longer a surefire plan for sales dominance, the automaker has scheduled its uber-sensible sedan for an image makeover.

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Toyota Considers Welcoming Fun Back Into Its Fleet With New Performance Division

Toyota is pondering using its Gazoo Racing unit as a performance brand for future road cars, not unlike BMW’s M Division and Mercedes-AMG.

The timing couldn’t be better, as it was really starting to seem like Toyota was intentionally trying to make itself the least-exciting brand in the world. The Supra vanished in North America by 1998, the MR2 followed suit after 2005, the underwhelming seventh generation Celica came and went with no replacement, and Toyota Racing Development seemed unhealthily fixated on the off-roading capabilities of the Tacoma.

Thankfully, it looks like the company is finally coming to its senses.

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Does Honda Already Know The New CR-V Won't Be America's Best-Selling Crossover In 2017?

Only once in the last nine years, and not once since the Ford Escape scored a victory in 2011, has the Honda CR-V failed to top America’s SUV/crossover sales leaderboard.

At its current pace, 2016 will be the Honda CR-V’s fifth consecutive year as America’s best-selling utility vehicle. Better yet, there’s an all-new Honda CR-V arriving for the 2017 model year. (We’ll post a First Drive Review of that CR-V on November 30th. –Ed.)

But Honda has little intention of ramping up CR-V production growth in 2017 simply to match the Toyota RAV4’s rapid ascent.

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2004 Toyota Camry LE V6: 340,000-Mile Used Car Review

Having endured 12 hard Canadian winters on an island covered in red dirt, this 2004 Toyota Camry is about to enter its thirteenth; its tenth since my father-in-law took ownership.

That red dirt is truly key to the story, because its color comes from Prince Edward Island’s high iron oxide content. Yes, that iron oxide. Rust.

But the Camry, undercoated three times since 2007, is an almost rust-free wonder with nearly 340,000 miles under its belt.

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Rusty Frames Leave Toyota on the Hook for Billions

Rust, as Neil Young once said, never sleeps, and neither will Toyota — at least, not until it has fulfilled its 12-year promise to inspect and replace (if necessary) hundreds of thousands of corroded truck frames.

Toyota has agreed to pay up to $3.4 billion to appease owners of several previous-decade truck models who launched a class-action lawsuit against the company. Replacing those severely rusted frames won’t be an easy task, and there could be plenty of vehicles needing a completely new skeleton.

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2018 Toyota C-HR Revealed, But Don't Call It a Crossover

Admit it: you woke up today missing the Toyota Matrix, didn’t you? Could Toyota interest you in a modernized, reincarnated Matrix?

This is it. The Toyota C-HR is roughly an inch shorter than the old Matrix, two-tenths of an inch higher, and about an inch wider than the dearly departed hatchback that we likely wouldn’t call a mere hatchback if it arrived in 2016.

The C-HR is already in production in Sakarya, Turkey, but until the North American production-ready reveal at the 2016 Los Angeles Auto Show today, there were details unknown.

Now, some of the unknowns are known.

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Toyota Needs a Certain Model in a Hurry, so Four Guys Are On It

That small-volume, regional roll-out of hydrogen fuel cell vehicles? Yeah, it’s just not doing it for Toyota. The automaker has let development of a fully-electric electric vehicle slide, and now it’s time to play catch-up.

But, rather than saddle the development of a non-hydrogen, non-hybrid green vehicle with the weight of a huge corporate bureaucracy, Toyota has chosen a different route in getting that all-important model to market.

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TTAC News Round-up: Audi Used a Defeat Device After VW's Diesel Scandal, but Not on Diesels

Thanks to U.S. regulators and a new consumer advocacy lawsuit, Volkswagen’s diesel emissions scandal now includes gasoline-powered Audis!

That, Continental still believes in rubber, the NHTSA plans on staying the course after their captain leaves the ship, and Toyota takes a knee on Superbowl LI… after the break!

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America Is Changing In More Ways Than One: Toyota Prius Sales Are At A Five-Year Low

It’s an all-new version of a car that generally finds 140,000 U.S. buyers per year. But the Toyota Prius is quickly fading from the American mainstream.

There’s no doubt that hybrids, in a general sense, are struggling. Combined sales of hybrids and plug-in hybrids are down 6 percent in the United States this year, according to HybridCars.com.

But the Toyota Prius — the all-new, fourth-generation version of the sector’s progenitor — is fading at double speed. Despite its newness and its vast objective improvements, Prius sales are down 12 percent this year.

And October was way, way, way worse than that. Much worse.

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TTAC News Round-up: You May Only See Ads for the Prius Prime If You'll Actually Buy One

Toyota’s going to market the new Prius Prime with laser-like precision. Is it because they want to embrace cutting-edge advertising methods, or is it because they don’t see it as a vehicle with particularly broad appeal?

That, BMW thinks it might want to keep an unpopular model around for another generation, Volvo issues a voluntary recall on seat belts, and Toyota and Nissan agree that their prospects have looked better in North America… after the break!

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Toyota Starts C-HR Production In Turkey - Surging Subcompact CUV Category Gets New Member

Bound for its North American production reveal at the Los Angeles Auto Show next week, production of the Toyota C-HR began today in Sakarya, Turkey.

The C-HR becomes the eighth vehicle built by Toyota in Europe and the third model built by Toyota Motor Manufacturing Turkey. The C-HR also joins a booming subcompact crossover segment that’s grown nearly 30 percent in the United States this year.

It’s a segment that now produces 3 percent of the U.S. auto industry’s volume, triple its share from just two years ago.

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TTAC News Round-Up: Teenage Bandits Steal, and Instantly Wreck, a Pair of Dodge Hellcats

Three Kansas City teenagers took a dream road trip last Friday, only to crash a stolen Dodge Challenger Hellcat and two Charger Hellcat sedans less than a mile down the road.

That, Toyota is finally considering a long-range electric vehicle, Jaguar’s deal with Silverstone goes off-track, and AutoNation is staying put where it is.

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TTAC News Round-Up: Even When Volkswagen Group Wins, It Loses

Volkswagen’s expensive diesel emissions scandal has forced cost cutting on anything that isn’t electric and its rally team is next on the chopping block. Quitting while ahead is ideal but abandoning a program due to financial woes and public shame after a hot streak doesn’t exactly smack of going out on top.

That, Toyota invents a box that allows anyone to use your car, Tesla’s zero-emission credits may soon be worth less, and Ford makes peace with its Canadian autoworkers at the buzzer… after the break!

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As the Marketplace Shifts, Toyota Has a Truck Problem

Cars. They still make ’em, don’t they?

Automakers do, in fact, still produce cars, but they’re the last thing those companies’ bosses want to talk about, and they’re no longer on the top of most buyers’ shopping lists.

For the world’s largest automaker, the U.S. public’s shift towards trucks, SUVs and crossovers presents a problem. Toyota has them, but can’t build enough of them. With the rapidly declining interest in cars threatening its tentative No. 1 standing, Toyota needs to find a way to give buyers what they want.

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TTAC News Round-Up: China Brings Long-Dead German Automaker Back From the Grave

Although it would been cheaper to build elsewhere, the Chinese-resurrected Borgward has opted to return to its hometown of Bremen for its new factory. Not only is the Germany company back after a half-century absence, China is also giving it a proper homecoming.

That, time is running out for Ford as union strike date nears, Toyota invests in a future of needing fewer cars, and Alfa’s Giulia is changing shape… after the break!

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Watch How Automotive Springs Are Made in This Video

Interpretive dance isn’t for everyone, but we can all appreciate the efficient, graceful and damn near artistic manner in which automotive parts are made.

Coil springs already look fun, but after viewing this video of a spring being made for the now-defunct Toyota FJ Cruiser, you’re liable to quit that paper-pushing day job for a shot at doing what this guy does.

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  • Rochester "better than Vinfast" is a pretty low bar.
  • TheMrFreeze That new Ferrari looks nice but other than that, nothing.And VW having to put an air-cooled Beetle in its display to try and make the ID.Buzz look cool makes this classic VW owner sad 😢
  • Wolfwagen Is it me or have auto shows just turned to meh? To me, there isn't much excitement anymore. it's like we have hit a second malaise era. Every new vehicle is some cookie-cutter CUV. No cutting-edge designs. No talk of any great powertrains, or technological achievements. It's sort of expected with the push to EVs but there is no news on that front either. No new battery tech, no new charging tech. Nothing.
  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.