2021 Land Rover Defender Corroded

Jason R. Sakurai
by Jason R. Sakurai
2021 land rover defender corroded

2021 Land Rover Defender owners, are you unhappy with your SUV’s finish? Heritage Customs will give you corroded parts with real rust.

Based in the Netherlands, designer Niels van Roij co-founded Heritage Customs. While aluminum, brass, bronze, titanium, zinc, and gold finishes are available, it was rust that caught our attention.

Through his automotive design studio Niels van Roij Design, Niels focuses on automotive design. He develops hand-built cars that are based on existing chassis.

Land Rover owners, being the trendsetters that they are, will want Heritage’s metal-binding technology. van Roij can spray thin layers of metal onto any surface, which he says will adhere for 20 years.

After application, he can sand, polish, brush, or oxidize the metal to achieve the desired look. Why anyone would apply rust to a set of custom 22-inch wheels is beyond us but to each their own.

Far more in keeping with its heritage, van Roij offers rust-colored brown leather interiors. There are carbon fiber door inlays and dash trim. The dashboard, steering wheel center, and dash grab handles are color-matched.

The intent is to create a bold look, and seeing rusty panels on a new Land Rover would no doubt create controversy. Heritage Customs’ Valiance package for new Defenders includes all of this. With their Vintage program, they can do the same for classic Defenders. Let’s see how many owners of classic Defenders are okay with adding rusty parts.

[Images: Heritage Customs]

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2 of 22 comments
  • Macmcmacmac Macmcmacmac on May 13, 2021

    I remember referring to a sporty VW sports coupe as a Corroda once, which, being in Newfoundland at the time, was probably oddly appropriate. I still remember going to look at a lemon yellow '76 Dodge Aspen coupe my sister had won in a radio contest and thinking how rusty the leaf springs already were. I can guarantee the rust on my Chrysler will not last 20 years, so, progress?

  • Lostboy Lostboy on May 25, 2021

    OMG this just goes to show that rich people are also just as stupid as everyone else but in this case can be even stupider than the average joe - seriously?! paying more for a rusty look is like paying more for a more experienced escort to maybe have sex with - if the colour is the draw (and i'd be hard pressed to argue that having rust really is!) just get a can of spray paint and DIY or pay a shop to do it for you and keep the rust off! On a tangent - I've a really rusty old car that's apparently going to appreciate as it rots if this becomes a thing.

  • MaintenanceCosts Despite my hostile comments above I really can't wait to see a video of one of these at the strip. A production car running mid-eights is just bats. I just hope that at least one owner lets it happen, rather than offloading the car from the trailer straight into a helium-filled bag that goes into a dark secured warehouse until Barrett-Jackson 2056.
  • Schurkey Decades later, I'm still peeved that Honda failed to recall and repair the seat belts in my '80 Civic. Well-known issue with the retractors failing to retract.Honda cut a deal with the NHTSA at that time, to put a "lifetime warranty" on FUTURE seat belts, in return for not having to deal with the existing problems.Dirtbags all around. Customers screwed, corporation and Government moves on.
  • Bullnuke An acquaintance of mine 50+ years ago who was attending MIT (until General Hershey's folks sent him his "Greetings" letter) converted an Austin Mini from its staid 4 cylinder to an electric motored fuel cell vehicle. It was done as a project during his progression toward a Master Degree in Electrical Engineering. He told me it worked pretty well but wasn't something to use as a daily driver given the technology and availability of suitable components of the time. Fueling LH2 and LOX was somewhat problematic. Upon completion he removed his fuel cell and equipment and, for another project, reinstalled the 4 banger but reassembled it without mechanical fasteners using an experimental epoxy adhesive instead which, he said, worked much better and was a daily driver...for awhile. He went on to be an enlisted Reactor Operator on a submarine for a few years.
  • Ajla $100k is walking around money but this is almost certainly the last Dodge V8 vehicle and it's likely to be the most powerful factory-installed and warrantied pushrod engine ever. So there is some historical applicability to things even if you have an otherwise low opinion of the Challenger.And, like I said up thread, if you still hate it will be gone soon anyway.
  • Carlson Fan GM completely blew the marketing of the Volt. The commercials were terrible. You'd swear they told the advertising company to come up with an ad that would make sure no one went out and shopped a Volt after seeing it!...........LOL My buddy asked why I bought a car that only goes 40 miles on a charge? That pretty much sums up how confusing and uninformative the advertising was.