Category: Marketing

By on July 16, 2021

Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?  Read More >

By on July 14, 2021

2016 Ford Mustang Shelby GT350, Image: Ford

Ford has been getting into trouble over “track-ready” Mustangs after a few customers formally accused the company of erroneous marketing in 2017. A class-action lawsuit was even filed in March of that year, stating that the Ford Mustang Shelby GT350 suffered from overheating problems that precluded it from being fully functional on a racetrack — specifically early examples of the car equipped with either the Technology Package or left in the base configuration.

Earlier this month, Federal Judge Federico A. Moreno certified statutory and common law fraud classes pertaining to the model in California, Florida, Illinois, New York, and Washington State. Additional approvals relating specifically to statutory fraud and/or implied warranty claims were made for Oregon, Missouri, Tennessee, and Texas. Read More >

By on May 28, 2021

 

BMW 2 Series coupes

The 2022 BMW 2 Series coupes are on their way. Dynamic testing, drivetrain, and suspension tuning on the two-door compact are nearing conclusion. Production begins in the late summer of 2021.

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By on May 26, 2021

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

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By on May 25, 2021
chief communications officer

Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

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By on May 18, 2021

Tesla autonomously

A Tesla autonomously rammed a Snohomish County, Washington sheriff’s deputy’s Ford Explorer SUV. As reported by Nexstar Media Wire, the incident occurred over the weekend.

The parked SUV sustained heavy damage. There were no injuries to the driver or the deputy. There was no word on the extent of the damages to the Tesla.

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By on May 14, 2021

TLX Type S

The 2021 Acura TLX Type S will pace the field at the Acura Sports Car Challenge at Mid-Ohio in Lexington, Ohio this weekend. The TLX Type S’ debut is one we reported previously, with more details available now than Acura had previously released.

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By on May 13, 2021

Acura MDX SUV

The 2022 Acura MDX SUV’s Top Safety Pick (TSP) from the Insurance Institute for Highway Safety runs counter to all the racing around done in Acura’s commercials. The MDX is the automaker’s third vehicle to receive the IIHS’s highest safety rating, along with the RDX and TLX.

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By on May 13, 2021

fastest-selling

April’s fastest-selling used vehicles were led by the BMW 2 Series, according to iSeeCars. The 20 fastest-selling used vehicles averaged 28.7 days, 1.2-1.7 times faster than it took to sell an ordinary used vehicle. The fastest-selling used vehicles included a mix of sports cars, luxury vehicles, hybrids, and minivans.

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By on May 12, 2021

corroded 2021 Land Rover Defender owners, are you unhappy with your SUV’s finish? Heritage Customs will give you corroded parts with real rust.

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By on May 11, 2021

Solterra

In 2022, the Subaru Solterra electric SUV will go on sale. Another Subaru-Toyota joint venture, it’ll roll on the new e-Subaru global platform.

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By on May 8, 2021

connected vehicle

Connected vehicle sales will grow 20 percent in 2021, with a 10.4 percent compound annual growth rate (CAGR) between 2020-2026 according to ABI Research, a tech market advisory group.

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By on May 7, 2021

Back in January, Tesla CEO Elon Musk said he remained confident that his company would be able to deliver a self-driving vehicle exceeding the capabilities of an average human pilot by the end of 2021. But this has become a tired excuse used almost reflexively by automakers for years, making the inevitable shifting of the goalpost so predictable that nobody even bothers to get upset anymore. Being lied to is just part of everyday living and the automotive sector is just one droplet in the overflowing bathtub of mendacity.

Unfortunately, organizations continue making the mistake of expecting to be given the benefit of the doubt as they continue repeating the same fables. We know they’re working on solid-state batteries and autonomous cars, but they’re hitched to these unrealistic expectations and completely fabricated timelines that draw our focus while they engage in slimier practices on the sly. While holding them accountable is often easier said than done, catching them in a lie is usually fairly simple. For example, the California Department of Motor Vehicles accidentally called out Tesla on the full self-driving (FSD) beta it’s been testing with employees.  Read More >

By on May 7, 2021

Woven Planet

Toyota’s Woven Planet Holdings has acquired Level 5, Lyft’s self-driving unit. Woven Planet’s deal brings scientists, software engineers, and researchers together as one.

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By on May 5, 2021

BMW art

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021.

Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 exhibitors runs through May 14, bringing together galleries worldwide, and audiences who can’t travel.

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