Category: Marketing

By on April 16, 2021

Matchbox

Matchbox is headed towards 100 percent recycled, recyclable, or bio-based materials by 2030. Is this the end of die-cast cars as we know them?

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By on April 15, 2021

Santa Cruz

The 2022 Hyundai Santa Cruz has finally seen the light of day. It was about time, given all the fuzzy photos and hype prior to dropping today. More like a dull thud than a big bang, but here it is.

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By on April 15, 2021

LGBTQ

Hyundai’s support for the LGBTQ community continues. Announced today, it includes a new commercial, and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

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By on April 14, 2021

 

GT-R NISMO

The 2022 Nissan NISMO GT-R Special Edition was unveiled today in Japan. How much more exclusive can a limited-edition sports car be? It turns out this GT-R is pretty distinctive. It’s not just a badge and some decals that sets it apart.

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By on April 14, 2021

On Wednesday, Ford Motor Co. announced its upcoming hands-free driver-assist system intended to rival Tesla’s Autopilot or General Motors SuperCruise. The service, which the manufacturer has renamed BlueCruise, will be available on top trimmed “Mustang” Mach-E crossovers and F-150 pickup trucks via over-the-air-updates in the third quarter of 2021.

It will not be free, however.

Even though Ford has promised highly competitive pricing, customers will need to have purchased vehicles equipped with the necessary hardware (including driver monitoring cameras) before they’ll be eligible to spend the additional $600 Ford is asking for the privilege of using BlueCruise for three years. While more affordable than the competition, it still seems a lot to spend on a vehicle so you can pretend it’s self-driving – especially since the company failed to make it sound like it would be any more advanced than what’s being offered on Tesla and Cadillac vehicles that similarly cannot drive themselves.  Read More >

By on April 14, 2021

Domino's

Domino’s has launched autonomous pizza delivery in Houston, Texas this week. Customers can choose to have their meal delivered by Nuro’s R2 robot. Nuro has the first completely autonomous on-road delivery vehicle approved by the U.S. Department of Transportation.

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By on April 13, 2021

Texas Trail

There’s a new 2021 Jeep Gladiator, the Texas Trail. Unveiled this week, the Trail is offered only in Texas, the country’s largest truck market.

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By on April 12, 2021

donuts

CarMax has invited customers to ‘do donuts’ during their test drives, a promotion with Dunkin’ Donuts. For shoppers who take part in CarMax’s 24-hour test drives today through May 16th, they’ll receive a $10 Dunkin’ Donuts gift card.

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By on April 10, 2021

Toyoda

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO.

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By on April 5, 2021

Hyundal Blue Link

Hyundai Blue Link, a connected-car service first offered in 2018, can now be used to save on auto insurance. Hyundai’s usage-based insurance (UBI) program and Driving Score promotes safe, efficient driving habits. Through Verisk, a global data analytic firm, Hyundai drivers can opt-in to share their driving quirks. Receiving substantially lower insurance rates is the hope of most drivers.

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By on March 29, 2021

Volkswagen is either hellbent on destroying its brand appeal or we appear to be on the receiving end of an early April Fools’ prank because there’s a rumor going around that the automaker is going to be changing its name to “Voltswagen” to better encapsulate what an absolute cringe festival it has become.

Known best for offering unassuming but exceptionally nice to drive automobiles with styling that ages rather well, Volkswagen has been bending over backward to present itself as an EV manufacturer that’s chasing down all the latest trends. But your author is convinced that the initial feedback will be so overwhelmingly negative, VW will ultimately make some excuse and fall back to highlighting its more traditional aspects.  Read More >

By on March 26, 2021

 

FaroutFarout, a new Jeep Gladiator concept vehicle for 2021, is an overlander built for four, thanks to the addition of an AT Overland Equipment Habitat truck topper. At 16-feet long and 7.5-feet tall, the pop top fully deployed takes about three minutes to set up.

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By on March 24, 2021

Top Dog

The Jeep Gladiator Top Dog concept vehicle is headed to Moab for the first time. First built in 2020, it sat in limbo for events to open up again, and the 55th Annual Easter Jeep Safari was the opportunity Jeep had been waiting for.

Due to COVID-19, the host group, Red Rock 4-Wheelers, had Easter Jeep Safari canceled, only to have the Grand County Commission in February approve a revision to the group’s special permit, and their event permit. Part of their compliance required cancellation of the vendor portion of the show, although the group has announced they will do a virtual live-streamed giveaway, to be held Friday, April 2nd at 6:30 p.m. Mountain time on their Facebook page.

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By on March 23, 2021

Jeepster

Blend a 2020 Jeep Wrangler Rubicon with a 1968 Jeepster Commando and what do you get? A throwback that epitomizes why you build concept vehicles. I have to imagine it was as much fun for the designers, as it was the fabricators and the PR team that gets to display them this week at Easter Jeep Safari.

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By on March 15, 2021

The 2021 Hyundai Elantra has been selected Car of the Year during Automobility LA by the Hispanic Motor Press. The 2021 Hispanic Motor Press Awards (HMPA) jury panel included 24 Hispanic automotive journalists, content creators, and industry influencers, who analyzed more than 100 new 2020 and 2021 vehicles.

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Recent Comments

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