By on December 30, 2020

Mach-E

The first Mach-E delivery took place yesterday, according to macheclub.com. Sam Pack’s Five Star Ford in Dallas, Texas was the dealership, and the vehicle was a California Route 1 Mach-E in white.

Alongside the Mach-E was a Wimbledon white ’65 Mustang convertible, and a 2015 California Special GT, all belonging to Stephen Engro. As noted previously on thetruthaboutcars.com, calling the Mach-E a Mustang is quite a stretch. For in this author’s view, as the owner of a 1970 Sportback and a 2016 GT, both of those were Mustangs, and the Mach-E is not. A Ford EV with certain Mustang styling cues doesn’t make it a Mustang, at least not in the hearts and minds of hundreds of thousands of owners over the brand’s lifespan.

Mach-E

Perhaps when the Mach-E GT and GT Performance Edition become available late next summer the 480 horsepower and 634 lb-ft of torque of the Performance Edition will change my mind, but in all honesty, it’s the visceral experience associated with Mustang ownership. Whether carbureted or fuel injected, gas-powered Mustangs have a certain sound, a feeling that isn’t easily translated to the newest interpretation of a revered brand.

Mach-E

Among the Mach-E GT Performance Edition’s other accouterments are 19-inch front brakes with red-painted Brembo calipers, 20-inch machined-face Ebony Black-painted wheels paired with 245/45R20 Pirelli summer tires, and MagneRide damping to help improve handling.

Mach-E

Inside, Ford Performance-sculpted front seats with Performance Gray ActiveX material featuring metallic stitching and unique Miko-perforated reflective inserts sound more like the latest Nike shoe drop. An instrument panel enhanced by an aluminum appliqué, and a Performance Edition GT badge on its rear are attempts to make the Performance Edition more of a performer and less of a garden-variety EV.

Will signature Mustang colors like Cyber Orange Metallic Tri-Coat, Dark Matter Gray Metallic, Rapid Red Metallic Tinted Clearcoat, Star White Metallic Tri-Coat, Grabber Blue Metallic, Shadow Black, Iconic Silver Metallic, and Space White Metallic will make the Mach-E GT and the GT Performance Edition more Mustang-like? You be the judge.

[Images: macheclub.com, Ford]

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87 Comments on “Mach-E Delivers Everything but the Mustang...”


  • avatar
    jkross22

    If a dealership tried to get me to pose in a stupid picture like this, I’d charge them $3000 cash for my embarrassment.

    Don’t waste my time for your stupid pr stunts. Just give me the keys and get me out of there.

    • 0 avatar
      iNeon

      There’s a (blurry) Kodak Advantix pano-shot of a chubby (the kids call it THICC) 17 year-old iNeon standing in front of a purple Dodge neon somewhere.

      I feel like people don’t do this now.

      Like the death portrait. People don’t take death portraits anymore, either.

      My Grandmothers, both, had albums for them.

      • 0 avatar
        JMII

        5 years ago when my wife got her Infiniti they did the whole big red ribbon thing and took her picture… she loved it.

        Many years prior we bought a new Civic and that dealership gave us the “drive it off the showroom floor” experience. It was over the top and felt really corny to me. The setup was time consuming and you could feel angst from the employees that had to fake their glee 3 or 4 times a day with this drill.

        The above pic would be fine if they weren’t forced to hold that cheesy dealership sign.

    • 0 avatar
      Old_WRX

      28-Cars,

      “3.1415926”

      Hah, I’m rating it 2.71828182845904523536028747135266249775724709369995 stars.

  • avatar
    Oberkanone

    Shelby Mustang Mach-E Convertible would make for a better photo i/o that anonymous bar of soap SUV.

  • avatar
    SCE to AUX

    The Mustang Mach-E will out-perform most prior generations of Mustang, and it resembles the recent generation far more than any Mustang from 1964 to the 90s.

    Your definition of “Mustang” requires an ICE and sound. Too bad that Ford – the owner of the Mustang name – disagrees.

    • 0 avatar
      28-Cars-Later

      That’s ok, when it fails to live up to expectations it will be relegated to the corner and then airbrushed from history like the other flops.

      • 0 avatar
        ajla

        There’s been a change in Mustang.
        youtube.com/watch?v=Ftfwu0P5eGg

        Sometimes stuff like this works out (’05 Charger, ’74 Mustang II) but a lot of times it fails (’75 Charger, ’02 Thunderbird, ’04 GTO, ’08 Taurus X, ’99 Cougar, ’81 Imperial). I personally think the name choice will confuse normies and I’m just not sure this does enough to put a dent in the Elon Empire.

        Like I said in the other thread if Ford is going to find BEV success it’ll be with the F150EV. And, if that one gets bought up in droves by the CARB states then Ford is going to forget they even build this Mach-E.

      • 0 avatar
        Old_WRX

        28cars,

        You mean when it “Edsels”?

    • 0 avatar
      Lou_BC

      I gotta laugh at the whole “sound and feel of a Mustang” shtick. The first Mustangs were stylish grocery getters.A secretary’s car.

      “The first model Mustang, the Early 1965 Mustang (or as many refer to it, the 64 ½), was available as a coupe or convertible and featured a base 170-cubic inch six-cylinder engine with a three-speed floor shift transmission.”

      Nostalgia is just a fantacy we create in our minds.

      • 0 avatar
        Old_WRX

        Lou_BC,

        Wasn’t the first Mustang more or less just a rebodied Falcon?

      • 0 avatar
        DC Bruce

        I can’t be totally sure of my memory, but if memory serves, the original Mustang was also offered with the 289 cu. in. V-8 and with an automatic with either engine. By 1965 (and I’m sure of this because a neighbor up the street from me had one) there was a “GT” version with louvered windows, a 289 in a higher state of tune and delicious-sounding dual exhausts.

        Yes, the car was built on the Ford Falcon chassis.

        • 0 avatar
          mcs

          Yeah, I think there were 2 two V8s, a 260 and the 289. The 260 went away at the end of 64. The base V-8 was a 2 bbl, followed by A-Code 4 bbl 225 hp and the HiPo K-Code 4 bbl 275 hp.

          Ours was a 64 notchback in light blue. Too young to remember what it had for engine or transmission. It was replaced by a new Cougar when they came out. That car definitely had a V-8.

          BTW, we had a Camaro and Barrecuda along with the Mustang. A complete set. Car collector parents.

        • 0 avatar
          Lou_BC

          The 64 1/2 had 3 engine choices. Inline 6 170 [email protected] 101hp, 260 ci V-8 engine @ 164hp, 289 ci V-8 engine @ 210hp. Standard transmission was 3 on the tree.

  • avatar
    downunder

    Kudos to Ford though for putting a ‘grill’ on at least one of its trim levels, everything else reminds me of a Hillman Imp or a Corvair.

  • avatar
    Rocket

    Isn’t it time to let it go? The decision has been made, and there is zero chance of going back. If it sells, Ford will claim success. If it doesn’t sell, I assure you it won’t be because of the name.

    • 0 avatar
      jalop1991

      @Rocket: “Isn’t it time to let it go? The decision has been made, and there is zero chance of going back.”

      oh my, you naif.

      You sound exactly like the Honda people I talked to when they took the physical radio controls out of the Civic.

      I believe those were their EXACT words.

      You seriously underestimate corporate America’s ability to backtrack and ignore anything that wasn’t successful.

      They exist to sell product, remember. If this doesn’t sell, or if the public kicks back harder than they ever thought, Ford will drop it faster than you can imagine. And they will completely ignore any reference to it, if that’s to their financial gain.

      • 0 avatar
        Rocket

        Umm, this is not a volume button we’re talking about here. You can’t mid-cycle refresh the Mustang out of the Mach-E — especially when it’s literally the basis of their marketing campaign. Sorry, but it absolutely is a done deal. But please feel free to write Ford all you want. I’ll gladly come back and apologize if you change their minds.

        • 0 avatar
          TheAnswerIsPolara

          Consumers balked at sales of the Honda Accord Touring. They backtracked and pulled the “Accord” label off the car and just called it, “Touring”. So, it does have precident.

    • 0 avatar
      Dave M.

      I agree. Personally I thought it was a stroke of Ford marketing brilliance….why not expand the Mustang family with a high torque model with more utility? No one is going to confuse it with our (mostly) beloved 2 door coupe. It’s time to move on from the butt hurt….

      • 0 avatar
        ajla

        “why not expand the Mustang family with a high torque model with more utility?”

        In all seriousness, why is it a brilliant idea? And if it is such a great idea then why didn’t Ford ever do it in the past? And has there ever been a successful automotive name extension like this before? This car has a lot of blog hype but I don’t think success is as guaranteed as some people believe.

        • 0 avatar
          Rocket

          “In all seriousness, why is it a brilliant idea?” … “This car has a lot of blog hype…”

          Well, you partially answered your own question. Plus, anything Mustang has the marketing message built right in. And since the Mach-E is also practical and efficient, lots more folks can finally put a Mustang in the stable.

          • 0 avatar
            ajla

            Hype doesn’t necessarily equal sales or a brilliant idea though.

            “And since the Mach-E is also practical and efficient, lots more folks can finally put a Mustang in the stable.”

            Okay, but again, is this a “Mustang” market that just began existing in the last two years or something? I think if a superficially-based “Mustang brand” was a can’t-lose idea then they would have done it already.

          • 0 avatar
            28-Cars-Later

            So the trick is to put a cool name in front of your completely unrelated model? GM needs to start selling Corvette Bolts yesterday.

          • 0 avatar
            Art Vandelay

            GM does it already. Behold the Blazer.

        • 0 avatar
          Dave M.

          I think it’s brilliant since by a few styling changes and familiar front grille and rear lights, Ford was able to tie the Mach-E to a legend. I would feel the same way if Ford had introduced a 4 door low slung Mustang on the SN95 chassis. Frankly I was surprised they didn’t introduce a more luxurious Mustang-based Cougar in 2005, or even a RWD Lincoln model on that chassis.

          Anyway, my point is/was that as a lifelong Mustang lover, I have no issue with Ford utilizing the Mustang name to expand the Mustang family.

          • 0 avatar
            ajla

            “Frankly I was surprised they didn’t introduce a more luxurious Mustang-based Cougar in 2005, or even a RWD Lincoln model on that chassis.”

            “Mustang-based” is not the same thing as “Mustang-branded”.

      • 0 avatar
        Art Vandelay

        Mustang was originally a “young person’s” car. Young people are into EV’s. Tesla is one of the more desirable brands among them. Most of the people that are the most angered are at an age that they have likely purchased their last Mustang anyway. Besides, Ford will still happily sell you all manner of V8 powered monsters (Though if you want the fastest one down a drag strip you will have to opt for the extra doors and electric powertrain)

        At least they didn’t pull a Blazer.

    • 0 avatar
      Old_WRX

      28-Cars,

      “So the trick is to put a cool name in front of your completely unrelated model? GM needs to start selling Corvette Bolts yesterday.”

      Or maybe a unibody “SUV” labelled Blazer.

  • avatar
    aja8888

    I have a mint 2005 Mustang convertible in the garage with 64K miles on it. I’m keeping it. I’d buy this Mach-E if I was into ev’s but I am not. Nice car though!

  • avatar
    ToolGuy

    I went to macheclub.com and found no paper mache projects listed at all – sad face.

    [Excellent example of innovative materials use here: “Papier-Mâché” fuel tanks for WWII fighter planes.]
    https://tinyurl.com/y9k9wcxz

  • avatar

    Doesn’t “Wimbledon white” sound racist to you? The wrong color to start deliveries of Mach E.

  • avatar
    Scoutdude

    Umm…….. No such thing as a Mustang Sportback. Sportbak was an optional top to transform your Nissan Pulsar from a hatchback to a wagon. Now there was a 1970 Mustang Sportsroof which is a fastback.

  • avatar
    Jeff S

    Wimbledon White refers to the name Ford gave their white color in the 1960s and has no racial overtones since it is named after the Wimbledon Tennis Tournament which requires all tennis players who compete to wear all white. The Championships, Wimbledon, commonly known simply as Wimbledon or The Championships, is the oldest tennis tournament in the world and is widely regarded as the most prestigious. It has been held at the All England Club in Wimbledon, London, since 1877 and is played on outdoor grass courts, and since 2009 with a retractable roof over Centre Court, and since 2019, over No. 1 Court. I doubt any manufacturer wants to illicit racial biased when they name a paint color.

    Wimbledon is one of the four Grand Slam tennis tournaments, the others being the Australian Open, the French Open and the US Open. Since the Australian Open shifted to hardcourt in 1988, Wimbledon is the only major still played on grass, which is widely considered as the classic tennis court.

    Currently Ford calls their basic white Oxford White and it as well was not meant to have racial overtones. Oxford White is probably named after Oxford University and possibly the color of white on an Oxford cloth shirt. It is just merely a manufacturers name for white just as Tuxedo Black is the name Ford uses for their black and Onyx Black is used by GM for the black. I seriously doubt a manufacturer wants to illicit racial biased when naming a color of paint they offer.

    • 0 avatar
      ToolGuy

      My kids and I used to play tennis very occasionally (had to drive to the outdoor courts to play). In the early days of the pandemic we set up the regulation badminton net and made some equipment upgrades (carbon fiber racquets and ‘real’ [goose feather] birdies).

      We officially prefer badminton now.

      (Nerd fact: The speed of a shuttlecock is way beyond a tennis ball – look it up.)

      [Try the LED birdies for playing at dusk/early evening.]

  • avatar
    3SpeedAutomatic

    I’d be more proud to have my picture taken with the fist Ford Bronco Sport delivered in my neighborhood.

    Let me Explain: I’m a back end Baby Boomer who grew up on leaded gas, leaking oil seals and busted radiators as the norm on any car over 5 years old. There’s something about the smell of leaking radiator fluid on an exhaust manifold or burnt oil from an air cooled VW Beetle that’s lacking on an EV.

    As my dementia sets in, I’d fail to plug in the EV each night before going to bed while looking for Johnny Carson re-runs on my Roku stick. AAA would be in a panic with so many morning calls for quick jumps from their EV Charging Caravan. Couldn’t use the chargers at the hospital because all the slots would be full due to forgetful folks like me. And don’t get me started about the parking lots at Walmart. Ugh, the future of EVs doesn’t look too bright for me.

    Now back to the Bronco Sport. Soooo reminds me of my 2005 Ford Escape. That was a great CUV. I’d take a chance on a Bronco Sport with the Turbo 4 cylinder. The 3 pot variety would rattle my dentures.

  • avatar
    Tele Vision

    A misnomer writ white. Might as well call it a Galaxie 500E, for all of its nomenclatural veracity.

    • 0 avatar
      Dave M.

      Galax-E….not a bad option…

      • 0 avatar
        JMII

        Galax-E is such a good name, its hard to believe Ford passed this up.

        This whole naming deal was clearly a focused effort to serve as a turning point for the company and the auto industry in general. Ford, who made the Model T has taken their most iconic sports car and turned it into an electric SUV. The future is now. Similar to Porsche selling SUVs I don’t like it one bit, but I don’t missing floppy disks. Things change.

        • 0 avatar
          Lou_BC

          “Galax-E” I bet that most people post baby-boomer would have no idea what a Galaxie 500 was.

          I recall reading about a drag racer with a ’68 Galaxie fastback. He deliberately left all the badging/emblems off of it and would laugh himself silly at the people trying to figure out what it was.

    • 0 avatar
      whynotaztec

      great idea!

  • avatar
    Kendahl

    I expect the Mach-E is a decent vehicle but it’s an SUV, not a Mustang. Note that I don’t insist that all Mustangs be ICE powered. I wouldn’t be offended by hybrid, PHEV or BEV power in the Mustang body.

  • avatar
    SaulTigh

    Didn’t Ford pledge to drop IC engines by 2035? This is a good start I suppose.

    My gut tells me these are going to sell like hotcakes, but my view may be skewed as Teslas are VERY popular in my neck of the woods.

  • avatar
    SCE to AUX

    Mission accomplished, Ford – so much free press!

    There has been far more electronic ink spent discussing the “Mustang” part of the Mach-E’s name, than the car itself. This was no mistake.

    The curious will flock to get a closer look at the train wreck, and a few will stick around long enough to buy one. People upset about the name wouldn’t buy a Mach-E (or any EV) anyway.

    • 0 avatar
      ajla

      “People upset about the name wouldn’t buy a Mach-E (or any EV) anyway.”

      There is a 0% chance I’d buy a Mach-E and I think Ford is messing up their IP, but I’m not sure why you think that would extend to all EVs in general. Most of the comments around the Mustang “Lithium” concept car were positive but that was an EV “normal” Mustang instead of a utility vehicle branding exercise.

      thetruthaboutcars.com/2019/11/ford-mustang-lithium-
      900-horsepower-entirely-electric-six-speed-manual/

      • 0 avatar
        Rocket

        So there’s zero chance you’d buy a Mach-E. Does that mean you might purchase Ford’s EV if it were named something other than Mustang? Serious question, because it seems to me most people saying they’d never buy a Mach-E wouldn’t buy ANY Ford EV regardless of name or styling.

        • 0 avatar
          ajla

          “because it seems to me most people saying they’d never buy a Mach-E wouldn’t buy ANY Ford EV regardless of name or styling.”

          If Ford took the current 2-door Mustang and made it an EV and its price and acceleration were equal to the ICE 5.0L and its range was at least 320 miles then I would have no issue buying it.

          • 0 avatar
            Rocket

            So as much as it horrifies you, the existence of the Mustang Mach-E wouldn’t prevent you from buying another Mustang branded car that better suits your mental image? In that case, what’s the harm? You don’t like the Mach-E, you won’t buy the Mach-E, but based on your response above it doesn’t change your feelings toward something better resembling a traditional Mustang. That supports my argument that unless the Mach-E upsets loyalists to the point where they boycott “regular” Mustangs, using the Mustang name was probably a smart move on Ford’s part.

          • 0 avatar
            ajla

            “another Mustang branded car that better suits your mental image?”

            I disagree that it is “my mental image”. The Mustang has been a 2-door style/sporty car since its introduction. It isn’t like I’m pulling the idea from the sky and the Mach-E is a lot more than just putting a new hat on Malibu Stacy.

            “what’s the harm?”

            Because people expecting an actual Mustang driving experience due to the name may not be happy with the reality of the Mach-E (we’ll see how the GT trim turns out) while people that just want a quiet, competent, mediocre-ranged BEV (which is what it seems like what the actually Mach-E is) might not go for the association with a low-slung, loud, rougher-riding sporty car.

    • 0 avatar
      Lou_BC

      I don’t see any issue with calling it a Mustang. If it’s a good vehicle it will sell. It was called a Mustang for free PR. Any publicity is good publicity. Most of the complainers would not buy an EV regardless of what it was named.

      Porsche started making SUV’s and now they are their #1 selling vehicle. Purists sh!t themselves at the time.

      • 0 avatar
        mcs

        The lowered versions of the Mach-E definitely look like a Mustang. There will definitely be kits available and I suspect lowering it will increase the range a bit.

        I’ve heard Ferrari purists complaining about the V-8 and 6 cylinder cars not being true Ferraris. Now Ferrari has the Purosangue in development. Who knows, maybe GM will listen to Lutz and produce a Corvette CUV. Actually, I could go for a midengine desert racing Baja 500 Corvette.

        Porsche has had a long history with SUVs. Here’s an article on the 57 597 Jagdwagen: https://www.bonhams.com/auctions/23595/lot/138/

      • 0 avatar
        ajla

        “It was called a Mustang for free PR. Any publicity is good publicity.”

        This just seems nonsensical to me. How is watering down a 57 year old brand a great move? Should they have called the Contour, the EXP, and Merkurs “Mustang” as well?

        Porsche made an SUV just like Ford is making a BEV. However Porsche did not brand their SUVs as “911” and they haven’t used the “GT#” designation for any of them.

        • 0 avatar
          Rocket

          The Porsche analogy doesn’t work because every Porsche was a “Mustang” in the eyes of Porsche owners. So just putting the brand name on such a vehicle was heresy to them. Now many of the same people complaining that SUV’s would water down the brand have a Cayenne parked right next to their 911. Just view the Mustang as a brand, which is what Ford is attempting to have us do, and you have essentially the same scenario.

    • 0 avatar
      Old_WRX

      It’s hard to imagine the stereotypical mouth-breathing, tire spinning mustang owner running off the road into a tree while exiting Cars and Coffee accompanied by an electric motor whine…

      But, I’m sure they’ll manage to it.

      I just hope the stability control is fully defeatable for those who overestimate their driving ability.

  • avatar
    Polka King

    I’m pretty sure that the I-Stang comes standard with the synthesized Johnny Race Car noises inside and outside, right?

  • avatar
    Jeff S

    The Mustang Mach E will be successful as long as there are no major mechanical or safety issues and the dealers don’t get greedy and add on an excessive markups above MSRP. For an EV the Mach E looks good especially for a crossover.

  • avatar
    craiger

    I’ve begun to think that Ford named it Mustang hoping that the controversy would raise awareness of the vehicle.

    • 0 avatar
      Rocket

      Without a doubt that was part of the plan. They knew they were going to stir things up. One has only to see how many times the subject has been discussed on this site alone to understand the attention it has brought to the Mach-E. While I don’t believe the old saying there’s “no such thing as bad press”, I strongly believe the right bad press can get a lot of people looking your way.

  • avatar

    Ford just actually did what everyone keeps telling GM to do. Mustang is a name with good cred. So is Corvette. For years, I’ve seen arguments that GM should have a Corvette division with top versions of each model line. GM sells weak yellow beer, not craft brew, so they don’t. Ford’s branding does make sense-other than the II, no one thinks ill of Mustang, and Farrah sitting on the hood redeems it a bit.

  • avatar
    statikboy

    I assume it’s a typo that the brakes are 19″ and the rims are 20″. I don’t believe that you can fit much bigger than about 13″ brakes under 20″ wheels.

  • avatar
    namesakeone

    One minor point: Your 1970 Mustang is a Sportsroof, not a Sportback. Otherwise, good article!

  • avatar
    Lightspeed

    Parent to child, “Stop your whining.” Child, “I’m not whining, I’m making Mach-E noises.”

  • avatar
    Old_WRX

    HFNY, everybody. Here’s to hoping this one’ll be better than the last one.

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