GM Unveils New Logo, We're Perplexed

It’s new logo week! First, Kia, now GM.

And we’re batting two for two on the perplexion scale.

All this follows Nissan’s recent logo change.

GM is making the change to showcase its new focus on electrification.

“There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles,” Deborah Wahl, GM’s global chief marketing officer, said in a statement. “Unlike ever before, we have the solutions, capability and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”

It’s all part of a campaign called “Everybody In” that will showcase GM’s electrification plans, including the Ultium battery.

“’Everybody In’ demonstrates our intent to lead, while inviting others — policymakers, partners, individuals — to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities or simply taking an EV for a test drive to learn about the benefits of EV ownership,” Wahl said in the statement.

GM does have big electrification plans, despite having just one EV – the Chevrolet Bolt – currently on sale. We know about the Hummer, a planned “utility” version of the Bolt, and the upcoming Cadillac Lyriq. Rumor has it that GM will reveal more plans around electrification at CES this week.

As for the logo itself, it’s part of a marketing campaign that involves well-known names like author Malcolm Gladwell surfer/shark-attack survivor Bethany Hamilton.

The company’s Web site is set to be redesigned, with the new version launching Monday.

According to Automotive News, the logo is “vibrant blue” to show that the skies of the future will be clearer due to zero emissions. The font is now lowercase, and the edges are rounded off. The “m” remains underlined to represent an electrical plug.

GM considers this logo less severe, more human, and more approachable than the current one.

We just think it doesn’t look as good.

[Image: GM]