Report: Base GMC Hummer EV Canceled

Matt Posky
by Matt Posky

For those with the capacity to think back all the way to 2021, you may recall GMC announcing that the all-electric monstrosity that is the Hummer EV would come with a base trim after the limited launch edition (E1) became the less-collectable EV3X. The base model was to wear the EV2 suffix and effectively be a more affordable version of the EV2X by ditching the peppy tri-motor setup and running with the 400-volt electric architecture and a smaller battery pack. Originally estimated to retail for $79,995, it would have been the cheapest way to get into a modern Hummer. 

However, it looks like General Motors has abandoned the idea — likely due to it not making much financial sense. 

According to GM Authority, the base GMC Hummer EV2 had already been delayed and now doesn’t appear to be happening at all. The outlet explicitly states that there will be EV2 for the 2025 model year beyond the X variant (starting MSRP $98,845 after destination). While no source was cited, the outlet has a pretty good track record for being in the know about what’s happening inside General Motors and nobody from the company was willing to confirm that the EV2 was going to make an appearance before next year — if at all. 

From GM Authority

For reference, the 2 trim level was expected to share bits with the 2X — namely the two-motor powertrain — but feature a smaller battery and a shorter equipment list. Back in 2020, GM originally announced a $79,995 MSRP. For now, the 2025 GMC Hummer EV will be offered in 2X and 3X trim levels, as is the case for 2024 models.
Meanwhile, sales of the off-road-focused electric vehicle increased in the United States over the course of Q4 2023 with a total of 2,028 deliveries. More specifically, there were 825 units of the Hummer EV Pickup sold, along with another 1,203 examples of the Hummer EV SUV.
As a reminder, both the 2 and 2X variants were positioned as all-new trims for the 2024 model year, featuring technologies like GM Ultium battery and GM Ultium Drive motors. Output stood at a GM-claimed 625 horsepower, while range was quoted at roughly 250 miles from a full charge. Speaking of which, the Hummer EV 2 was expected to have a fast charge capacity of 400 volts.

It doesn’t make much sense to build a bargain version of what is undoubtedly GMC’s most impractical model. The Hummer EV is over 9,000 pounds of ridiculousness and has enough novel features to dazzle your friends for at least a couple months. While it can likewise be used for serious work, its powertrain doesn’t really lend itself to being a full-time working vehicle and our assumption is that isn’t what people are buying it for. 

With that in mind, it likely doesn’t make much sense to drop a budget version boasting a maximum range of roughly 250 miles. Though, considering the large disparity between the 381-mile Hummer EV3 SUV and 314-mile pickup version, that 250 miles could be optimistic in certain configurations. 

Either way, General Motors would presumably just be tightening profit margins on what is already a niche product. Despite the company stating its desire for EVs to go mainstream, we’re still a long way from that happening. Meanwhile, the kind of people presently buying the Hummer EV are likewise prone toward owning oversized garages and wanting the latest and greatest. It’s hard to imagine a surplus of bargain shoppers weighing Hummer trims against each other, since they’re probably not even looking at the segment. 

Besides, whatever sales GMC loses by not having something cheaper than the EV2X will be made up for by the margins on the $106,945 (including destination) EV3X. There’s also the Omega Edition ($148,000 for the pickup or $138,000 for the SUV) for those who have to have that maximum amount of features and a unique paint color. However, any hue optioned other than white comes at a premium on every single trim. 

GM hasn’t shown much interest in making the Hummer an affordable option for drivers. But the whole point of the vehicle is to be large and ostentatious, so why would it? Even the gasoline-powered Hummer H2 and H3 from the early 2000s retailed for quite a bit more than most other models that shared their platform. However, those vehicles did foreshadow the company’s bankruptcy proceedings in 2009. They’re also broadly considered failures for not living up the rugged nature of their namesake and being released shortly before America fell into a major economic recession that negatively affected sales.

[Images: GMC]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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2 of 29 comments
  • Wolfwagen Wolfwagen on Apr 10, 2024

    How soon before somebody makes a ICE or hybrid conversion kit for this?

  • Akear Akear on May 18, 2024

    GM sells only 3000 Hummer EVs annually. It is probably the worst selling vehicle in GM history.

  • 3-On-The-Tree I don’t think Toyotas going down.
  • ToolGuy Random thoughts (bulleted list because it should work on this page):• Carlos Tavares is a very smart individual.• I get the sense that the western hemisphere portion of Stellantis was even more messed up than he originally believed (I have no data), which is why the plan (old plan, original plan) has taken longer than expected (longer than I expected).• All the OEMs who have taken a serious look at what is happening with EVs in China have had to take a step back and reassess (oversimplification: they were thinking mostly business-as-usual with some tweaks here and there, and now realize they have bigger issues, much bigger, really big).• You (dear TTAC reader) aren't ready to hear this yet, but the EV thing is a tsunami (the thing has already done the thing, just hasn't reached you yet). I hesitate to even tell you, but it is the truth.
  • ToolGuy ¶ I have kicked around doing an engine rebuild at some point (I never have on an automobile); right now my interest level in that is pretty low, say 2/5.¶ It could be interesting to do an engine swap at some point (also haven't done that), call that 2/5 as well.¶ Building a kit car would be interesting but a big commitment, let's say 1/5 realistically.¶ Frame-up restoration, very little interest, 1/5.¶ I have repainted a vehicle (down to bare metal) and that was interesting/engaging (didn't have the right facilities, but made it work, sort of lol).¶ Taking a vehicle which I like where the ICE has given out and converting it to EV sounds engaging and appealing. Would not do it anytime soon, maybe 3 to 5 years out. Current interest level 4/5.¶ Building my own car (from scratch) would have some significant hurdles. Unless I started my own car company, which might involve other hurdles. 😉
  • Rover Sig "Value" is what people perceive as its worth. What is the worth or value of an EV somebody creates out of a used car? People value different things, but for a vehicle, people generally ascribe worth in terms of reliability, maintainability, safety, appearance and style, utility (payload, range, etc.), convenience, operating cost, projected life, support network, etc. "Value for money" means how much worth would people think it had compared to competing vehicles on the market, in other words, would it be a good deal to buy one, compared to other vehicles one could get? Consider what price you would have to ask for it, including the parts and labor you put into it, because that would affect the “for the money” part of the “value for money” calculation. An indicator of whether people think an EV-built-in-a-used-car would provide "value for money" is the current level of demand for used cars turned into EVs. Are there a lot of people looking for these on the market? Or would building one just be a hobby? Repairing an existing EV, bringing it back into spec, might create better value for the money. Although demand for EVs is reportedly down recently.
  • ToolGuy Those of you who aren't listening to the TTAC Podcast, you really don't know what you are missing.