By on January 29, 2021

Mini

Backed by Mini, URBAN-X’s ninth early-stage startup is an ongoing effort to improve city life, in the midst of the automaker’s waning sales.

Mini Has Minor Updates in Store for 2022

As we reported earlier, Mini sales in the U.S. have been dismal, and their future isn’t particularly rosy. In spite of this, Mini is committed to funding URBAN-X, heralded as the leading urban technology startup accelerator. Developing new technologies across transportation and mobility isn’t particularly new for car companies, but it is for the founders of what Mini calls Cohort 09, a pedestrian label for their ninth such startup.

Mini

Increasing sustainable transportation, supporting the transition to clean energy, improving disaster preparedness, and combating loneliness are the goals of Cohort 09. Admirable objectives though they may be, companies within Cohort 09 are more concerned with data platforms for affordable, multifamily housing, AC/DC conversion for solar power, disaster risk analysis, a community communications platform, a bike parking and micro-mobility services operator, low-cost hardware for green hydrogen production, and software to empower cities to plan for energy transition.

2022 Mini Cooper

Mini launched URBAN-X in 2016 as a part of their brand strategy, focusing on improving city life. Now in its fifth year, URBAN-X has 65 companies in its portfolio, and apparently no plans to curtail this activity.

“Mini was built upon a foundation of innovating sustainable mobility for city dwellers, and today, continues to take bold steps in creating an electrified future and pushing new sustainability measures that help improve city life,” said Bernd Körber, Head of Mini. “We are thrilled to invest in the founders in Cohort 09 and to support these exceptional entrepreneurs along their journeys.”

Mini

Perhaps staying in their own lane would be a wise move for Mini, and the result might be an acceleration of their own sales.

[Images: Mini]

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7 Comments on “Mini Backs Tech Startup Accelerator Despite Slow Sales...”


  • avatar
    Cicero

    I have no idea what this organization actually does but its employees look just like baristas at Starbucks.

    • 0 avatar
      ToolGuy

      5th picture: That’s not how we store hammers. (Yeah, I know – you overspent on the shop vac [it’s a Festool] and now no funds remaining for shelving.)

      1st picture and 5th picture: When unsure of what to say, touch your chin (not recommended during a pandemic, which is why no one has looked thoughtful since early last year).

  • avatar
    SCE to AUX

    “Increasing sustainable transportation, supporting the transition to clean energy, improving disaster preparedness, and combating loneliness are the goals of Cohort 09. Admirable objectives though they may be, companies within Cohort 09 are more concerned with data platforms for affordable, multifamily housing, AC/DC conversion for solar power, disaster risk analysis, a community communications platform, a bike parking and micro-mobility services operator, low-cost hardware for green hydrogen production, and software to empower cities to plan for energy transition.”

    What a bunch of BS – “combating loneliness”?!

    This drivel is why they need outside money, and they found a sucker in Mini/BMW. No reasonable investor would give them anything.

    If you want to see why Mini is foundering, here is the evidence.

  • avatar
    chris724

    This worthless startup company is nothing but marketing. Their only product is meaningless words.

  • avatar
    stuki

    Nothing new under the sun: Those who can (in this context those who can build decent cars for decent prices), do.

    While those who can’t, do dumb stuff that any three year old could do just as well, instead. None of which ever effectively amount to anything more than trying to get in on the gravy train of printed money handed out by the trillions to abject mediocrities on central bank welfare. Most of whom are concentrated in ghettos and wastelands where welfare queens like to brand themselves “urban.” And most of whom have been told pretending to be involved in something mysterious called “startups”, is currently the hip thing to do.

  • avatar
    Garrett

    It’s nice having cars that actually have color. Makes it easier to find your car in a parking lot.

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