2021 Hyundai LGBTQ Partnership Announced

Jason R. Sakurai
by Jason R. Sakurai

Hyundai’s support for the LGBTQ community continues. Announced today, it includes a new commercial, and sponsorships of the 32nd Annual GLAAD Media Awards and 2021 Outfest Fusion QTBIPOC Film Festival.

“At Hyundai, we place a high value on inclusion and diversity and are proud to partner with organizations that fight for LGBTQ rights every day,” said Angela Zepeda, CMO, Hyundai Motor America. “It is important for us to support this community from both a consumer and employee perspective. Hyundai has achieved a 100 percent score in the Human Rights Campaign Foundation’s Corporate Equality Index for five consecutive years.”

Lauren Neal, 2020 Hyundai Emerging Director award winner, and Canyon Road Films, an LGBTQ-owned production company, worked with Hyundai to develop the commercial Chosen Family, a :60 spot. The commercial demonstrates how families can be who they choose, and it honors the LGBTQ community. The commercial will play at Outfest, the GLAAD Media Awards, and NewFest on-site, and at virtual-streaming events.

The 32nd Annual GLAAD Media Awards, which took place on April 8th, celebrated the media’s portrayal of LGBTQs in a way that’s fair, accurate, and inclusive. The Awards can be screened on YouTube and Hulu, thanks to Hyundai. Hyundai’s partnership included digital branding, and inclusion of the new Tucson in CHIKA’s musical performance. GLAAD Media Award winner for outstanding breakthrough music artist, CHICKA performed “FWB” and “Save You”.

Hyundai is also the official automotive sponsor of the 2021 Outfest Fusion QTBIPOC Film Festival. The virtual and drive-in festival brings Los Angeles’ diverse populations together. The festival takes place from April 16-20, 2021 online and at Exposition Park in Los Angeles. The festival is a safe place and platform where LGBTQ artists of color can express themselves, professionally and personally. Hyundai’s partnership includes digital branding and a socially-distanced on-site experience. Additionally, Hyundai will present its 2021 Hyundai Emerging Director Award to another deserving filmmaker. The winner gets to direct Hyundai’s 2022 LGBTQ spot with an experienced production team and Hyundai funding.

[Images: Hyundai]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Wolfwagen Wolfwagen on Apr 16, 2021

    I believe Nelson Mandella is credited with the following: "Our World is not divided by race, color, gender, or religion. Our world is divided into wise people and fools. And fools divide themselves by race, color, gender or religion" Let that sink in and look at those that divide by race, color, gender or religion It kind of speaks volumes about the current state of local, state, national and world affairs

  • Pig_Iron Pig_Iron on Apr 19, 2021

    Men are women who can clean up in women's sports - because communism. :-/

  • Sobhuza Trooper Like fusion power, the I.D. Buzz is only 30 years away.
  • Lou_BC "respondents between 18 and 80 years old" Basically anyone deemed an adult who might be allowed to drive.
  • Lou_BC They will do fine if they come up with some cool sedans ;)
  • Mister They've got their work cut out for them. I live in a large metropolitan city of 1.2+ million people, the is a single Mitsubishi dealer. It's really more like a used-car dealer that sells Mitsubishi on the side. With the remarkably cheesy name of "Johnny Legends".
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