Ford has decided to revive the Ranger Splash appearance package that was a common sight in the 1990s. However, the current version has just about as much to do with the original graphics as the trucks do with each other. Rather than adding a splash of color along the side of the pickup (like on the original) Ford has elected to go with black vinyl and a little bit of orange. Though it does help the truck stand out a bit more, especially when combined with the remaining accouterments, it’s not all that reminiscent of the original look.

Meanwhile, an ocean away, Europeans are getting the “Very Gay Raptor Ranger” in the most pathetic example of corporate pandering in recent memory. But let’s start with the Splash.  Read More >

Years ago, waiting for a haircut, dental appointment, or psychological evaluation meant thumbing through a paperback filled with local listings of automobiles you had convinced yourself you might be in the market for. While primarily an exercise for wasting one’s time, there was always a chance you’d run to a payphone or whip our your Nextel to contact the seller so you could begin the delicate dance of commerce.

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Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of what they’ll be missing when they transition over to electric vehicles.

Introduced at England’s Goodwood Festival of Speed, the perfume carries notes of gasoline, rubber, and the pleasantly noxious off-gassing of interior adhesives that’s responsible for the new-car smell. But it’s exceptionally difficult to determine if this is a gag to highlight the olfactory superiority of electric vehicles or an earnest attempt to preserve the sensory experience of the traditional automobile. This is made worse by Ford’s Mach-E coming with synthetized exhaust notes designed to con the driver into thinking they’re driving something that’s burns gasoline. Are we fetishizing the past as we attempt to kill it or just mocking it?  Read More >

With just about every resource trading at unappealing premiums, now may not be the time to make any major purchases unless you’re a financial masochist or so wealthy that the normal rules of living no longer apply. But it remains a seller’s market for just about everyone, including the plebian masses. Giant, unaccountable financial institutions will happily purchase your home and there’s a sea of disenfranchised people who will give you their last dollar if you can help them make sense of an increasingly hectic world. In the automotive sphere, we’ve seen dealerships and rental agencies hungrily scooping up secondhand automobiles for unheard-of prices just so they’ll have something on the lot.

The end result is a lot of overpriced merchandise that larger businesses are desperate to buy so they can pass on their elevated expenses to the customer. We’ve already covered the stupidly high prices surveyed consumers claimed they’d be willing to spend on a new vehicle. But there have been numerous reports claiming those days are coming to an end, with just as many suggesting we’re still in the thick of it. Yours truly has been wondering just how close to reality those assertions happen to be.  Read More >

With automakers having a difficult time keeping production schedules thanks to COVID restrictions nuking demand and upending supply chains, 2021 arrived with plenty of problems. Desperate to replenish fleets they had sold off while everyone was locked indoors, rental agencies went on a used car buying spree. But it wasn’t just rental fleets that needed to be restocked, dealerships are also finding themselves with fewer models on the lot than they’re accustomed to — which is a bad position to be in when surveys have revealed consumers are now willing to pay stupidly high prices for automobiles.

They’re reportedly going to great lengths to acquire used cars as the great buyup of 2021 continues.  Read More >

The Hyundai Xcient is on its way to becoming the first mass-produced hydrogen-powered, heavy-duty truck. Design and performance improvements have made it more competitive with those expected from Mercedes-Benz, Toyota-Hino, and Nikola.

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Is the global vehicle market in recovery following the 2020 downturn? Data analysts GlobalData seem to think the market is firmly in recovery mode, according to their latest report.

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Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

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Audi’s Emilie Cotter

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience.

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The 2022 Hyundai Ioniq 5 ultra-fast charging crossover utility vehicle was revealed yesterday, highlighting its Electric-Global Modular Platform (E-GMP).

Ioniq 5’s 300-mile range, and 10-to-80 percent ultra-fast charging in 18 minutes showcases E-GMP technology.

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A Tesla autonomously rammed a Snohomish County, Washington sheriff’s deputy’s Ford Explorer SUV. As reported by Nexstar Media Wire, the incident occurred over the weekend.

The parked SUV sustained heavy damage. There were no injuries to the driver or the deputy. There was no word on the extent of the damages to the Tesla.

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While we’d like to get away from stories about everything becoming more expensive, everything actually is becoming more expensive and it looks like a healthy slice of the population is allegedly willing to go along with it. According to the latest data coming from Cox Automotive, roughly 40 percent of the U.S. population would purchase a vehicle at 12 percent above sticker. There’s always been a subset of shoppers who don’t know when they’re being taken but this represents a healthy share of the country.

It makes one wonder where these surveys were being conducted until Cox summarized the situation as the direct result of a populace beaten down by their environment. Apparently, people no longer expect to find good deals and have not yet reached the point where they’ll feel comfortable driving around in the same busted crate that’s seen them through the last decade as a way to save money.  Read More >

Foxconn, also known as Hon Hai Technology Group, announced that it signed a development and manufacturing agreement with Fisker. Foxconn is one of the world’s largest electronics manufacturers and the producer of Apple’s iPhone.

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The 2021 Acura TLX Type S will pace the field at the Acura Sports Car Challenge at Mid-Ohio in Lexington, Ohio this weekend. The TLX Type S’ debut is one we reported previously, with more details available now than Acura had previously released.

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The 2022 Acura MDX SUV’s Top Safety Pick (TSP) from the Insurance Institute for Highway Safety runs counter to all the racing around done in Acura’s commercials. The MDX is the automaker’s third vehicle to receive the IIHS’s highest safety rating, along with the RDX and TLX.

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