Jaguar Land Rover marked the end of 2020 in a quagmire, a sales slump of more than 20 percent worldwide.
Category: Sales and Marketing
Kia Motors America is looking for a new number two behind Sean Yoon, president and CEO of Kia Motors America, because as reported by Automotive News, COO Bill Peffer quit one week into the job.
Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business.
BMW of North America today reported falling BMW and Mini U.S. fourth quarter and full-year 2020 sales.
Mark LaNeve is departing Ford after nearly four decades of sales and marketing in the auto industry, having held a number of leadership roles at General Motors and Volvo Cars in North America.
Toyota’s Land Cruiser is soon to be a casualty of technological advancement, after rumors of the venerable SUV being dropped were confirmed by Car and Driver when they spoke with a partner in a large dealer franchise who said that 2021 would be the end of the road for this premium SUV. This seems to confirm some earlier reporting we shared from Motor Authority.
Toyota’s 2021 GR Supra Sport Top unveiling, a part of their SEMA custom vehicle builds, ensures that Toyota’s performance concepts continue to catch the attention of fans of the brand, along with the automotive aftermarket.
Overland Expo West has been postponed again, this time to September 24-26, 2021. The largest adventure travel event in the country, held in mid-May in Flagstaff, Arizona, has been pushed back to ensure the health and safety of participants, exhibitors, staff, attendees, and the community. Lodestone Events, producers of the Overland Expo event series, made the announcement last week.
Axalta released its 68th Global Automotive Color Popularity Report today, and it said 81 percent of vehicles are white, black, gray or silver. White at 38 percent is the most frequently purchased automotive color worldwide and has been for 10 years consecutively. Black remains at 19 percent year-over-year and is a luxury vehicle favorite. Gray, at 15 percent, is up two percent and is at a 10-year high. Meanwhile, silver is in decline in all regions, now at just nine percent. This shift from silver to gray in many markets is its perception as a more modern and luxurious color.
Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford.
SEMA, the Specialty Equipment Market Association, has released its Fall 2020 State of the Industry report, which denotes the health of the automotive aftermarket despite the disruption caused by COVID-19. This report provides companies with the information needed to make good business decisions, not to put a positive spin on a time of uncertainty.
Ford Super Duty sales increased by 7.5 percent in November, while the F-series sold 713,325 trucks, 195,000 more than Chevrolet and GMC combined to capture the title of America’s best-selling pickup for the 44th straight year.
Meanwhile, the Ford Transit, America’s best-selling van, sold 9,917 units, 13.9 percent over last year, and a 70-percent increase in commercial sales for the month. Outselling its nearest competitor by 41 percent, Ford now holds a 31-percent share of the full-size van market.
Ford has hired Suzy Deering as global chief marketing officer to help execute its plan to unlock customer and company value. Deering will join Ford as head of Global Marketing on January 4, 2021, from worldwide and North America CMO at eBay for five-plus years.
Deering will succeed Joy Falotico as Ford CMO. The company previously announced that Falotico, who has been managing both marketing and the Lincoln brand for the past three years, will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s strategically important and growing luxury vehicle brand.
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