Cadillac told U.S. and Chinese dealers they will each need to invest at least $200,000 on electric vehicle chargers and staff training to continue selling the brand’s products after 2022. The message was communicated to dealerships on Wednesday via video messages from Rory Harvey, the luxury brand’s vice president of sales, service and marketing. Cadillac is moving on electrification (seriously this time) and plans to launch the Lyriq EV within the next two years, with more battery-driven models to follow. Update: Cadillac PR has responded, saying that what was communicated yesterday is for U.S. dealers only.

The brand says dealers must be ready for the transition, giving us flashbacks to Project Pinnacle — the Johan de Nysschen strategy that forced stores to spend money to provide a more premium sales experience that differentiated Cadillac as special. At the time of its implementation, many dealers wondered why they should bother taking on more overhead under the assumption that they’ll make extra money over time. While luxury-specific outlets don’t have much choice in the matter, those selling GM’s other brands in conjunction with Cadillac seem to be substantially less eager to implement the changes.

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There are plenty of ways to get free gasoline. Unfortunately, most require you to become uncomfortably intimate with advertising to reap any rewards. Converting your vehicle into a mobile billboard for a brand is a good way to convince said brand to foot your monthly gas bill. But you can also sit through hours of digital surveys or ads to encourage companies to part with fuel cards. Either way, it’s free go juice — with a catch.

Volta Industries is attempting to duplicate this model for EV charging, without the need for middle men. The company will allot a certain amount of electric charge time to customers willing to interact with “embedded advertisements” occupying high-end retail zones. While the company has promoted this business model for several years, it only entered our peripheral vision in recent months after securing investments and solidifying its plans.

Despite the phrase “if you’re getting something for free, you are the product” being around since at least the 1970s, it’s infinitely applicable here.  Read More >

Ads for the 2020 Lincoln Aviator are scheduled to drop this Saturday, but those of us with internet access got to see them a day early. Lincoln’s “Fresh Take” campaign is a bit of a misnomer, however, because the person who’s chiming in on the new model is Matthew McConaughey.

Ford has used the Oscar-winning actor to showcase its premium products for years now, and this writer is not ashamed to say that he’s grown to love them. While not particularly substantive, they’re difficult to look away from. McConaughey muses about the vehicle in a calm, dreamlike haze. Occasionally looking into the rearview mirror before casually reapplying his attention to the always clear road ahead, he’s presumably talking to himself — but it’s really for our benefit.

And that’s why I’m so fond of them. In my mind, McConaughey is a polished lunatic — not quite a Patrick Bateman, but definitely unhinged. And it translates into comedy gold. Yet another viewer might see the ad and think, “Boy he’s handsome and calm — it’s like nothing is ever going to go wrong inside that car.” Read More >

Encore, not Regal. Regal TourX if you please, not the Cascada. No to the LaCrosse, yes to the Enclave. Regal Sportback shunned, Envision approved.

This isn’t an elementary analysis of the pro-crossover/anti-car trends of the marketplace or GM’s China-centric Buick brand. Rather, it’s the message Buick seems to be sending in its own advertising.

Of course, that’s not the official line from Buick PR. But the more you watch the six-month-old “Mistaken Identity” commercial, the more you wonder what Buick must think of its own cars. Read More >

If there’s one thing I loved about spending time in the offices of General Managers and dealership principals, it was hearing about the harebrained schemes they had to bring customers into the dealership. GMs see an average of 80 or more vendors every single month — there’s always a new piece of software, a new way to buy inventory, even a new way to wash the windows. Invariably, due to some combination of pressure to meet unrealistic sales goals and the attractiveness of the sales rep, managers would fall for something that would make me shake my rather large head in disbelief.

The tough part was always maintaining a straight face when they told me about their plans. One of my fondest memories was listening to a GM explain that he had canceled all of his third party advertisers and ordered two Wacky Waving Inflatable Arm Flailing Tubemen. I wasn’t entirely surprised to see that the store was out of business 90 days later.

But one of my all-time, tried and true favorites is the “gypsy sale.” Click the jump to see our friend Greg’s question about these direct mail pieces and whether or not they actually work. Read More >

My first installment centered around the neglected, beancounted “heart and soul of an American hero,” with a sense of pride in bespoke platforms and powertrains. But the re-killing of the Ford Taurus lacks nationalistic sorrow: the hometown hero was a name looking for a globally-engineered sedan, in a declining market, foolishly butted up against another Ford sedan with cooler stuff (a la hybrid, plug-in hybrid, and a SHO-worthy Sport with 325 turbocharged horses). 

Ouch. RIP Ford Taurus. 

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Last year, Ford announced its intent to develop a rewards program aimed at keeping customers engaged — while also making it worth their while to stick with the brand for their next purchase. While customer rewards are old hat, regardless of industry, automakers are busy devising new ways of using the venerable marketing theory to improve customer retention. It’s an urgent gambit, given today’s cooling market.

General Motors launched its “My GM Rewards” loyalty program in 2018, using a points-based system to reward customers who use OnStar’s new services, purchase a new vehicle, or service an older one. Those points can then be redeemed, knocking some cash off a subsequent GM purchase. Meanwhile, Honda previewed “Dream Drive” at the recent Consumer Electronics Show — a concept with its own redeemable points system (one that incorporates some potentially unsettling gamification within the app).

While Ford’s FordPass-based efforts appeared similar, it wasn’t until this month’s North American Dealers Association (NADA) meeting that the automaker was willing to flesh it out.  Read More >

You already saw our feature on the tire sale at TireRack on Goodyear winter tires, but it’s looking like the online superstore has a bunch of ways to earn some solid cashback between now and the end of the month. Covering everything from winter and all terrain tires to more basic all-seasons, the deals include options from Michelin, Continental, Yokohama, Cooper, Dick Cepek, Firestone, Khumo, and Pirelli. Click through the links below for a closer look at the various promos out there and how to qualify.

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Let’s not kid ourselves. American demand for minivans is still shrinking. In fact, July sales in particular tumbled as three of the four top-selling minivan nameplates – a trio that accounts for nearly three-quarters of the sector’s volume – combined to lose more than 5,400 sales, year-over-year.

But set aside all of that negativity for just a moment and consider the segment in a more historical context. After more than a decade of collapsing demand, in which minivan volume plunged 54 percent between 2005 and 2015, the first seven months of 2018 reveal a hardy bunch of remaining stalwarts that have very nearly levelled off on an acceptable grade.

2018 is nevertheless on track to be the worst year for U.S. minivan volume since the recession. In this case, however, “worst” is beginning to sound like too strong of a word. Read More >

On Thursday, Hyundai unveiled a special edition of its Kona crossover on the opening day of the 2018 San Diego Comic-Con. Revealed at the Marvel booth, the Kona “Iron Man Edition” features a bevy of design elements that either resemble or tip their hat to the famous comic book icon. All told, it’s probably one of the most comprehensive example of cross promotion in recent history.

How desirable it is will be highly dependent on the person you’re asking, however.

I’m going to acknowledge my prejudice against these types of vehicles upfront. While I’m all for wild paint jobs and tasteless accessories, there’s something about this kind of cross-branding that chaps my posterior. It isn’t just that automobiles are supposed to be purchased by adults (we already know that they’re ravenous consumers of things they recognize from their childhood). It’s the half-hearted effort that’s typically placed behind them.  Read More >

While Ford hasn’t announced the pricing of the new Bullitt Mustang, the first example just sold for three-hundred grand at auction. We’re presuming future production models will be considerably more affordable because, damn, that’s a lot to spend on an appearance package and a few extra horses — even if the end result is undeniably cool.

Fortunately, all the proceeds went to supporting the Boys Republic — a charity near and dear to Steve McQueen. In addition to being remanded to the school after his own mother signed a court order that he was “incorrigible,” a matured McQueen often visited its children during the holidays and frequently donated large sums of money to the organization.  Read More >

Ford has been fine-tuning the Lincoln brand for a while now and improving the cars is only half the story. A luxury nameplate needs more than a lineup of quality autos, it needs prestige. Since taking on Matthew McConaughey as its official spokesmodel, Lincoln has witnessed an uptick in sales — growing by 1.6 percent year over year through November 2017 in the United States.

How much of that can be attributed directly to the Oscar-winning actor is up for debate. But you don’t mess with the formula when you start making headway, so Lincoln has decided to press onward with another weird add with him in the driver’s seat of the 2018 Navigator.  Read More >

If affluent people like one thing, it’s large stores offering heaps of customer service and absolutely nothing to sell. You know the sort of shops I’m referencing. There’s a doorman, a leather couch, and someone who brings you coffee while you browse an inventory consisting of half-a-dozen ludicrously overpriced designer jackets.

A number of premium automotive brands have recently seized on this concept. There are already a handful of luxury brands with physical locations in cities harboring a wealth-intensive populace that offer an ambiance-intensive experience. Not to be outdone, Lincoln has taken that theory the full mile in Newport Beach, California.

While technically a dealership, the Lincoln Experience Center doesn’t sell anything. Instead, it provides patrons with a place to relax and muse about future ownership. There’s a cafe offering complementary coffee, tea, and infused water. Not thirsty? The site also has a “story wall” that provides a rotating collection of artifacts, art, and fashion that somehow relates to the brand. I even found out that they’ll wrap your holiday gifts on December 23rd if you’re in the area. But if you want to buy a car, you’ll have to look elsewhere.  Read More >

Automotive advertising has always been an amalgamation of information and hype. Carmakers use commercials to inform the public of what makes their model different and new, while simultaneously promising an intangible goodness. Mid-century ads were less specific, reassuring prospective customers of a nondescript better way of life, but modern marketing has become much more focused. If ads are to be believed, buying a car today means purchasing more than just the hardware its comprised of — you’re buying an identity.

I’m reminded of a collection of car commercials from the 1960s that essentially vowed to nerds that, if they bought a specific car, they would be pursued endlessly by attractive women. It was a bold and extremely unsubtle way to kick off the new trend.

We’ve come a long way evolved slightly since then, but the concept of identity-focused advertising is more popular than ever. In fact, Subaru attributes a large portion of its own success to marketing that closely associates the brand with good values, family, lovable mutts, and the great outdoors.  Read More >

Not to sound overly patriotic or offend my Canadian coworkers, but United States is responsible for giving the world so much greatness that it’s difficult not to get a little misty eyed when I stop to think about it.

America’s long history of inventiveness has blessed the globe with modern marvels like sunglasses, chewing gum, kitty litter, the atomic bomb and, of course, sport utility vehicles. While the atomic bomb doesn’t get much broad praise these days, the rest of the aforementioned items are exceptionally popular outside the nation’s borders — especially SUVs and their bastard offspring, the crossover.

In fact, they’ve been such a runaway success that SUVs accounted for over 25 percent of all European passenger vehicle sales in 2016. That’s up from 21 percent in 2015 and there’s no sign of it stopping anytime soon. Sport utility vehicles are expected to surpass a third of the region’s new vehicle market by 2020. Assumedly, America’s own SUV sales will be hovering around 100 percent by then — maybe more. But let’s not discount how crossover-crazy the rest of the globe has become or forget to remind ourselves that most of the world’s best-selling SUVs aren’t exactly “Made in America.”  Read More >