Jaguar Land Rover Sales Falling Down
Jaguar Land Rover marked the end of 2020 in a quagmire, a sales slump of more than 20 percent worldwide.
Jaguar Land Rover pointed towards COVID-19 and a two-month production work stoppage as the cause of the downturn, almost a quarter less than what the automaker did in 2019. At a combined 23.6 percent drop, Land Rover ended the year with 323,480 sales, down 18.3 percent, while Jaguar contributed just 102,494 registrations, a 36.5 percent decrease. The British concern did better the last quarter of 2020, selling 128,469 vehicles, a 13.1 percent increase over the previous quarter. However, it still represented a 9 percent decline year-on-year.
“We are well-placed in keeping our retailers open for business with online sales solutions, even when their doors are closed through lockdowns. This is also evidenced by the Land Rover website being ranked number one in the most recent J.D. Power Study. An online ordering system in many markets enables people to reserve their vehicle digitally from home. Combined with safe, sanitized click and collect delivery options, this gives Jaguar and Land Rover customers ultimate convenience and flexibility,” said Felix Brautigam, Jaguar Land Rover Chief Commercial Officer.
Jaguar Land Rover’s 2020 sales were spread across five regions, North America at 25 percent, China 23 percent, the United Kingdom 20 percent, Europe 19 percent, and the remainder of the world, 13 percent. The company’s best-selling Land Rovers were the Evoque, Range Rover Sport, and the Land Rover Discovery Sport. The three top Jaguar models were the F-Pace, E-Pace, and the XE Sports Saloon.
It’s been a long year since buyers have been gone from show rooms, and Jaguar Land Rover has been alone and aging. Is the company falling to pieces?
[Images: Jaguar Land Rover]
Join the conversation
Latest Car ReviewsRead more
Latest Product ReviewsRead more
- Bobby D'Oppo Great sound and smooth power delivery in a heavier RWD or AWD vehicle is a nice blend, but current V8 pickup trucks deliver an unsophisticated driving experience. I think a modern full-size pickup could be very well suited to a manual transmission.In reality, old school, revvy atmo engines pair best with manual transmissions because it's so rewarding to keep them in the power band on a winding road. Modern turbo engines have flattened the torque curve and often make changing gears feel more like a chore.
- Chuck Norton For those worried about a complex power train-What vehicle doesn't have one? I drive a twin turbo F-150 (3.5) Talk about complexity.. It seems reliability based on the number of F-150s sold is a non-issue. As with many other makes/models. I mean how many operations are handle by micro processors...in today's vehicles?
- Ravenuer The Long Island Expressway.
- Kwik_Shift A nice stretch of fairly remote road that would be great for test driving a car's potential, rally style, is Flinton Road off of Highway 41 in Ontario. Twists/turns/dips/rises. Just hope a deer doesn't jump out at you. Also Highway 60 through Algonquin Provincial Park in Ontario. Great scenery with lots of hills.
- Saeed Hello, I need a series of other accessories from Lincoln. Do you have front window, front and rear lights, etc. from the 1972 and 1976 models
To me, it's hard to disagree with BklynPete. I'm a 60+ guy with very fond memories of seeing my first E-type as a little kid and later driving one during the early 90's, but that is no longer enough. Anyone without the irrational memory of how exceptional the marque was during the mid-1960s either needs to have enough money to be a collector or just doesn't care at this point. Forward to 2018. I need something practical and reasonable to drive. I seriously considered an F-Pace (3 test drives) but finally did the reliability based choice with better performance (A4 Allroad) and opted out of the much higher priced option (Porsche). Any compelling reason to think Jag ev's will suddenly supersede Tesla or the Germans? If JLR can't make a sufficiently strong case based on performance and at least some reliability, there's no point to selling the Jaguar brand when you already have Land Rover for snooty SUVs.
UK has a tendency to blame COVID when a lot of the problem is BREXIT.