By on May 26, 2021


Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

Moro will handle public and investor relations, social responsibility, human resources, government affairs, and other functions.

“Mazda has invested in new products, manufacturing facilities, and an enhanced dealer experience,” Moro said.

“Jeff led Mazda’s growth in the US, strengthening the business. In his new roll, he will collaborate across the regions and continue to grow our brand.”

President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020.

Guyton orchestrated Covid response programs, Mazda Financial Services launch, and Retail Evolution dealer program expansion. He served as Mazda Motor Europe president and CEO prior to joining Mazda NAO.

At Mazda Motor Europe, Guyton was executive officer and general manager of the cost planning division, before becoming the VP and Chief Financial Officer.

Starting his automotive career as a Ford financial analyst in Japan, he relocated to Dearborn, Michigan as finance manager.

Achieving a B.A. in chemistry and Asian studies in 1988 from Wittenberg University, Guyton received his MBA and masters degrees from the University of Michigan.

Mazda NAO, headquartered in Irvine, California, oversees Mazda sales, marketing, parts and customer service support in the United States and Mexico through 620 dealers. Mazda Motor de Mexico in Mexico City manages sales in Mexico.

[Image: Mazda]

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13 Comments on “Guyton New Mazda North American Ops President...”

  • avatar

    He may actually have THE world’s softest hands.

  • avatar

    Role means a character or part played by a performer or actor when used as a noun. … Roll can be used as a verb to mean “to revolve by turning over and over.” It can also be a noun that means “the act of rolling” or “a type of small, yeasted bread product.”

    • 0 avatar

      Cue Xzibit in 3-2-1:

      “Yo dawg, I heard you like to eat rolls in the back seat of your Rolls so we got you this new role so you could keep rollin’ up those .19% sales numbers in style!

      care for a turnover?

  • avatar
    SCE to AUX

    “President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020”

    OK, in the US Mazda sales grew by 0.19% from 2019-20, and in Canada they grew by 4.3%. I’d call that modest luck during a pandemic, not a meaningful achievement. He didn’t ‘guide’ anything.

    Fact is, Mazda’s sales are the most flat among any automaker going back 15+ years. He – and the entire Mazda organization – have a long history of sales malaise that requires an overhaul of product and culture in order to improve.

    • 0 avatar

      “Mazda’s sales are the most flat among any automaker”

      Have their margins recently improved?

    • 0 avatar

      “President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020”

      More like: ….spent 2020 beginning t come to grips with a rather complex business. In a year where external factors completely overrode anything any yearling would be able to effect by several orders of magnitude….

    • 0 avatar
      Ol Shel

      There’s nothing Mazda can do; they’re immune to growth. They’re neither Toyota nor Honda, who masterfully provide exactly what the buying public wants from Japanese cars. And forget about bringing back Zoom-Zoom. Nearly everyone with enough money to afford a new car has no interest in sporty cars.

  • avatar

    This post sponsored by Mazda.

    • 0 avatar

      Most posts concerning Mazda on this site are sponsored by Mazda. At times the site should be renamed, “The Truth About Mazda” for all the fawning over vehicles that very few consider purchasing.

  • avatar

    Are you sure this is the correct picture?
    This one seems to be from 1954 or so. Cannot believe they still take pictures like this now.

  • avatar
    cimarron typeR

    He’s the guy who stole Pee Wee’s bike!!

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