Category: Media

By on March 2, 2021

 

 

Infiniti

Infiniti’s wanderlust has taken the QX80 to other faraway locations, but none quite as exotic as Privolzhskoe, Tver Oblast, Russia, to go glamping in Villi Ulei’s geodesic domes.

In what’s termed a comfort zone for climatic conditions in Russia, temperatures range from 9-degrees Fahrenheit in the winter, to a high of 66-degrees in the summer. As you can see, snowfall is abundant in the region, from a low of about 16 inches, to almost 32 inches, and it spans anywhere from four to five months of the year. Home to 1.35 million Russians, 30% of whom are Russian Orthodox, it might seem like a great place to go if it were summer at the Boishoe Zavidovo, when Nashestvie, the largest Russian rock festival, is being held.

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By on February 10, 2021

EV

Actor Will Farrell describes Norway’s EV leadership in one of the more amusing Super Bowl commercials, and how General Motors is looking to change all that here at home.

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By on February 9, 2021

Xperi

Xperi’s DTS AutoStage is the next evolution in multimedia, if you turn on the radio while starting your car like millions of others do worldwide.

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By on January 11, 2021

Image: NAIAS

The 2021 Detroit Auto Show has been canceled.

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By on January 6, 2021

Kia

Kia revealed its new logo and brand slogan while you were asleep last night, signifying the Korean automaker’s ambitions to become a leader in the industry by revamping nearly all facets of its business.

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By on December 23, 2020

BMW YouTube award

BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.

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By on December 18, 2020

Dick DeLoach

Dick DeLoach, a 44-year automotive industry journalist, who was instrumental at Lowrider magazine and many other automotive enthusiast publications, died on November 9, 2020, following complications from COVID-19. He had been admitted to Kaiser Permanente Hospital in Ontario on October 25th.

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By on December 17, 2020

Electronic Arts Outruns Take-Two

Electronic Arts said it had reached an agreement to buy Codemasters in a deal worth $1.2 billion, beating rival video games maker Take-Two Interactive Software to the finish line for the British company.

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By on December 14, 2020

Consumers as Resilient Amid the Pandemic

The ninth annual Looking Further with Ford Trends Report has us asking if consumers are as resilient amid the pandemic as Ford claims. The study expresses how COVID-19 has wrought economic, political, and emotional woes, testing the limits of individuals, families, healthcare systems, and society. Focusing on global trends to understand shifting consumer behaviors, it measures how far we’ve come, and where we’re going. This year, the OEM also examined how resilient people are.

“COVID-19 has changed us – but to what degree?” said Sheryl Connelly, Ford’s global consumer trends and futuring manager.

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By on December 11, 2020

Materazzo to group VP marketing Lisa Materazzo has been appointed group vice president, Toyota Marketing, replacing Ed Laukes, who is retiring after 32 years with the automaker. Materazzo, who currently serves as vice president of Lexus marketing, will run the entire gamut of Toyota division market planning, advertising, merchandising, sales promotions, incentives, NASCAR and motorsports, and all social and digital media. According to Statista, in 2019 Toyota spent $1.51 billion on advertising alone, behind General Motors and Ford.

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By on December 7, 2020

Environmental activist Jamie Henn, and his firm, Fossil Free Media, are attacking advertising and PR agencies that work on oil industry accounts. Their initiative, Clean Creatives, is designed to shame some of the world’s largest PR and ad agencies in hopes that they will resign.

“We want to get PR and ad agencies to stop working with the oil industry because they are spreading misinformation about climate change and lobbying action to address the crisis,” said Henn. “Our reliance on fossil fuels is driving global warming which will have serious impacts on our environment, health, and economy.”

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By on December 1, 2020

Ford has hired Suzy Deering as global chief marketing officer to help execute its plan to unlock customer and company value. Deering will join Ford as head of Global Marketing on January 4, 2021, from worldwide and North America CMO at eBay for five-plus years.

Deering will succeed Joy Falotico as Ford CMO.  The company previously announced that Falotico, who has been managing both marketing and the Lincoln brand for the past three years, will be dedicated solely to her role as president of the Lincoln Motor Company, Ford’s strategically important and growing luxury vehicle brand.

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By on June 5, 2018

In 1987, Ford Motor Company published a game for the long-defunct disk operating system universally known as “DOS.” In reality, the software was less of a game and more of a digital showroom that allowed you to demo the company’s 1988 lineup from the comfort of your personal computer. As marketing materials go, you couldn’t have done much better than this for the era, and now it’s a top-rate piece of automotive nostalgia.

Ford Simulator was essentially the car-based equivalent to the CDs distributed by America Online, but before such a thing even existed. The software just had a way of casually showing up and finding its way into your computer room. This was an era when promotional materials were physical and technology had reached a point where the industry could experiment a little.

Tragically, the internet has eliminated this phenomenon like a dog with rabies. You don’t see much physical media at automotive trade shows anymore and any games that include branded models come through publishers that are able to work out a deal with automakers.

However, for almost 10 years, Ford produced a series of computer programs many of us remember fondly — despite being objectively terrible to play. Read More >

By on May 31, 2018

Elon Musk + Tesla Model S Circa 2011

Oh, Elon. Elon, Elon, Elon.

As you, the reader, no doubt know, Tesla CEO Elon Musk has been blasting the media – and financial analysts – for being critical of his company and/or its products. He was too annoyed to even answer questions from analysts during one recent earnings call – turning attention instead to a YouTube user who happens to be a Tesla investor and apparent fanboy. Musk gave him the floor for over 20 minutes.

Musk’s meltdown has continued since. Last week he stirred up shit on Twitter by suggesting that the media is lying and that he’ll create a media-rating service. He also may or may not have blown an anti-Semitic dog whistle (I don’t think that was his intent, but I can see why it was taken that way – especially given some of the nasty stuff that’s taken place on Twitter since, oh, lo about mid-2015 or so) in the process.

That’s just the short version.

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By on January 23, 2018

It’s odd to consider, but in a world where Steve McQueen had never lived I’d be about three dozen serious injuries better off than I am today. Scratch that. I don’t need him to have never lived. I just need him to have not supported the production of “On Any Sunday.”

That film romanticizes the Elsinore GP, which in turn led me to enter the Elsinore GP, which led me to break my leg training for the Elsinore GP, which led me to record a big fat DNS for the Elsinore GP. Worse than that, however, the opening sequence of “On Any Sunday” is commonly understood to be the catalyst for the sport of bicycle motocross, which has treated me worse than Ike Turner treated Tina.

Not that I bear any grudge against the man, mind you. I do, however, have complete and abiding contempt for the consumer-driven culture of McQueen worship that has arisen in the past 20 years or so. If you wear Hunsiker McQueen shoes or a McQueen T-shirt, or if you repeat the “Racing is life” line from LeMans like it was someone’s actual philosophy and not just a line written for an actor on a set, I’m going to think less of you. It’s not because McQueen was a vile person at times, although it is worth noting that his behavior often went past the rambunctious into the just plain despicable. It is because while boys and teenagers need heroes to admire and emulate, grown men shouldn’t wear another man’s face or name on their bodies if they can help it. Period, point blank.

Last week, Ford introduced a new “Bullitt Mustang” with the help of McQueen’s lovely granddaughter, Molly Flattery dba Molly McQueen. I have to say that I like everything about the car but the new-for-2019 nose, which is uncomfortably catfish-esque, and the “Bullitt” logos. As was the case the last two times a Bullitt Mustang appeared, there’s been a revival of interest in the movie. My wife had never seen it, so we watched “Bullitt” this past Friday night. Shortly afterwards, I read a Jalopnik piece by Raphael Orlove describing the movie as “boring garbage.”

It seems like the right time to take a look at the film without Gulf-colored lenses or Millennial-ish suspicion, so let’s open the curtain on another episode of TTAC At The Movies, shall we? Warning: spoilers ahead for those of you who haven’t managed to catch the film in the past 49 years. Read More >

Recent Comments

  • Varezhka: This seems like another case of making grand proclamations because the leadership don’t really know...
  • Rboz: …brand worked 30 years ago… How much was Aston Martin charging for the Cygnet? Fail
  • Rboz: …brand worked 30 years ago… How much was Aston Martin charging for the Cygnet? Fail
  • SCE to AUX: Good call; it’s all over but the agonizing death and dismemberment. https://www.thetruthaboutca...
  • kcflyer: Coincidentally I just watched “the way back” again recently. Based on a purportedly true story...

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