Consumer Reports Revises Recommendations, Puts F-150 on ‘Avoid’ List

Matthew Guy
by Matthew Guy

consumer reports revises recommendations puts f 150 on avoid list

Like ‘em or not, the musings of Consumer Reports can carry quite a bit of weight with John Q. Public when shopping for big-ticket items like a car or pickup truck. This month’s issue featured machines in numerous categories slapped with an ‘avoid’ label – including America’s best-selling vehicle.

Raising an eyebrow or two around here is CR’s assertion the 2023 Ford F-150 is a “popular full-sized pickup truck to avoid’” with an overall score of 58 apparently contributing to the unflattering label. The mag goes on to say “All the bluster doesn’t make the F-150 the best truck. Its ride, handling, and reliability come up short.” Specifically, the group says they expect the ’23 F-150 to be less reliable than the average new car based on data from the 2021 and 2022 model years. 

Nevertheless, the outlet’s own reporting also shows this pickup truck as scoring well on a CR road test (75 out of 100) and netting a 4 out of 5 result in predicted owner satisfaction. The sole truck in this class to earn a Better Choice rating was the 2023 Ram 1500, showing up for work with an 83/100 on its road test and – like the Ford – 4/5 for owner satisfaction for an overall score of 65. Note that so-called ‘better choice’ vehicles in other categories saw their total overall scores land in the mid-to-high 80s.

Elsewhere on the list, CR takes the easy route by plastering an ‘avoid’ label on the current Tacoma, knowing full well a brand-new and vastly improved model is on its way. Whilst touting the miserable Ridgeline as a ‘better choice’ in its category, the group inexplicably states “The Tacoma outsells the Ridgeline about 6 to 1, but it shouldn’t,” before touting the Honda’s engine, ride, and handling. 

CR also has nice things to say about the Kia Telluride, Toyota Corolla Hybrid, and Subaru Forester. Other vehicles getting panned in addition to the F-150 were the Hyundai Elantra, VW ID.4, and Chrysler Pacifica. In a hilarious bit of accidental theater (shown above) that underscores just how convoluted these sorts of rankings can become, the 2023 Toyota RAV4 is simultaneously listed as “Recommended” but also labeled as a “Popular Small SUV to Avoid”.

We encourage you to ruminate on that in the comments.

[Images: Ford, screenshot]

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3 of 48 comments
  • ToolGuy ToolGuy on Jun 19, 2023

    Ok serious question, and not picking on Ford (every brand and model has better and worse model years):

    • What are the best model years for the F-150, and what are the years to avoid?

  • Jerome Gagnier Jerome Gagnier on Jun 20, 2023

    I was a GM man all my life cars and trucks .I purchase a 2013 GMC it rotted out with 130000km had trouble with it ...Then purchased 2019 silverado with 8 speed transmission ....JUNK ..... dealer wouldn't repair's gone traded it for a 2022F150 .I like this truck better on fuel ,pull and carry more weight ...purchase new cars for the wife for years .I purchased a 2012 equinox brand new ..all my vehicles were brand new this vehicle had engine rebuilt under warranty at 60000km then rotted out at 180000 gone ....purchased 2023 toyota rave 4 far nice vehicle NO MORE GM PRODUCTS FOR ME OR MY FAMILY

  • SCE to AUX A question nobody asks is how Tesla sells so many EVs without charge-at-home incentives.Here are some options for you:[list][*]Tesla drivers don't charge at home; they just squat at Superchargers.[/*][*]Tesla drivers are rich, so they just pay for a $2000 charger installation with the loose change in their pocket.[/*][*]Tesla drivers don't actually drive their cars much; they plug into 110V and only manage about 32 miles/day.[/*][/list]
  • SCE to AUX "Despite the EV segment having enjoyed steady growth over the past several years, sales volumes have remained flatter through 2023."Not so. How can EV sales be increasing and flatter at the same time? and H/K/G are all up for EV sales, as are several other brands.
  • ToolGuy Here is an interesting graphic, if you're into that sort of thing.
  • ToolGuy Nice website you got there (even the glitches have glitches)
  • Namesakeone Actually, per the IIHS ratings, "Acceptable" is second best, not second worst. The ratings are "Good," "Acceptable," "Marginal" and "Poor."