2022 Mitsubishi Outlander's Amazon Live Reveal Is a First

Jason R. Sakurai
by Jason R. Sakurai

As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.

The Outlander rolled off the Okazaki Plant assembly line in Aichi Prefecture, Japan, and began its shipment to North America on February 8, in time for its global debut on February 17, as we outlined previously.

After more than four years in development, the new Outlander will first be made available in the U.S., Canada, and Puerto Rico, before being released in other markets.

“The Outlander not only represents a new phase of Mitsubishi Motors’ design, but with its premium features, the vehicle is set to be a game-changer,” said John Signoriello, executive officer, global marketing and sales, MMC. “As its name suggests, the Outlander has brought drivers and their families across the world on great adventures. Going into its fourth generation, we believe the Outlander will take our customers to even broader horizons.”

The Outlander is a crossover SUV also known as the Airtrek, launched in 2001 in Japan. Since that time, MMC has broadened its utility and performance, reaching worldwide sales of 2.6 million units.

Staging its world premiere of the Outlander on Amazon, Mitsubishi and Amazon.com are collaborating on the first-ever automotive reveal on the Amazon Live platform.

[Images: Mitsubishi Motor Corp.]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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13 of 18 comments
  • Indi500fan Indi500fan on Feb 08, 2021

    Interesting. Will you be able to purchase one on Amazon?

    • Art Vandelay Art Vandelay on Feb 08, 2021

      No, but they'll be planty available.foe.weekly terms.soon enough.

  • Deanst Deanst on Feb 08, 2021

    I guess it qualifies for free shipping?

    • See 9 previous
    • ToolGuy ToolGuy on Feb 10, 2021

      @jack4x Question for further study: If you sign up for this program: https://www.motortrend.com/news/corvette-museum-delivery-program-and-plant-tour/ Do you still pay this fee? https://www.chevrolet.com/destination-freight-charges

  • 3-On-The-Tree Lou_BCsame here I grew up on 2-stroke dirt bikes had a 1985 Yamaha IT200 2-strokes then a 1977 Suzuki GT750 2-stroke 750 streetike fast forward to 2002 as a young flight school Lieutenant I bought a 2002 suzuki Hayabusa 1300 up in Huntsville Alabama. Still have that bike.
  • Milton Rented one for about a month. Very solid EV. Not as fun as my Polestar, but for a go to family car, solid. Practical EV ownership is only made possible with a home charger.
  • J Love mine, but the steering wheel blocks dashboard a bit, can't see turn signals nor headlights icons. They could use the upper corners of the screen for the turn signals. Mileage is much lower than shown too, disappointing
  • Aja8888 NO!
  • OrpheusSail I once did. My first four cars were American made, and through an odd set of circumstances surrounding a divorce, I wound up with a '95 Nissan Maxima which was fourteen years old and had about 150,000 miles on it.It was drove better, had an amazing engine, and was more reliable than any of my American cars. This included a new '95 GMC pickup that went through five alternators in under two years while the dealership insisted that there was no underlying electrical problem while they tried to run the clock on the warranty.That was the end of 'buy American'. I've bought from Honda and VW since, and I'll consider just about anything except American now.