By on February 8, 2021

 

Mitsubishi

As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.

The Outlander rolled off the Okazaki Plant assembly line in Aichi Prefecture, Japan, and began its shipment to North America on February 8, in time for its global debut on February 17, as we outlined previously.

Mitsuibishi

After more than four years in development, the new Outlander will first be made available in the U.S., Canada, and Puerto Rico, before being released in other markets.

“The Outlander not only represents a new phase of Mitsubishi Motors’ design, but with its premium features, the vehicle is set to be a game-changer,” said John Signoriello, executive officer, global marketing and sales, MMC. “As its name suggests, the Outlander has brought drivers and their families across the world on great adventures. Going into its fourth generation, we believe the Outlander will take our customers to even broader horizons.”

The Outlander is a crossover SUV also known as the Airtrek, launched in 2001 in Japan. Since that time, MMC has broadened its utility and performance, reaching worldwide sales of 2.6 million units.

Staging its world premiere of the Outlander on Amazon, Mitsubishi and Amazon.com are collaborating on the first-ever automotive reveal on the Amazon Live platform.

[Images: Mitsubishi Motor Corp.]

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18 Comments on “2022 Mitsubishi Outlander’s Amazon Live Reveal Is a First...”


  • avatar
    Lynchenstein

    PHEV version? I hope so.

  • avatar
    SCE to AUX

    Great idea.

    Instead of blaming delayed product reveals on Covid or whatever, any mfr can use such a venue to broadcast their hype. No booth babes required.

  • avatar
    indi500fan

    Interesting.
    Will you be able to purchase one on Amazon?

  • avatar
    deanst

    I guess it qualifies for free shipping?

    • 0 avatar
      Old_WRX

      Yup, free shipping with Prime, free returns, and over-the-curb warranty.

    • 0 avatar
      SCE to AUX

      If they replaced the $950 destination charge with Amazon free shipping, that really would be an interesting twist. Not holding my breath.

      • 0 avatar
        ToolGuy

        TTAC Pop Quiz: How much of the destination charge is pure profit for the OEM?

        a) 0%, it is a cost pass-through (like it used to be in your grandfather’s day, when the amount varied by distance and when you could pick up your new car at the factory and avoid the fee altogether)
        b) The OEM’s receive some profit on the destination fee, but because they have a Deep and Abiding Love for You The Customer, it is only in the 1-2-5% range, certainly not over 10%.
        c) More than 10%, maybe way more than 10%, maybe way way more

        Some possible prep materials for those of you without an internet search engine (you can probably do much better on your own):
        https://www.cars.com/articles/destination-fees-on-cars-are-way-up-heres-why-405847/

      • 0 avatar
        here4aSammich

        $950 to ship from Japan. $1495 to ship my new Wrangler from Toledo to suburban Toledo. SMDH.

        As for the Mitsu, not bad looking, shame about the CVT. It’ll look good on the Emerald Aisle, but I’ll keep walking past it.

        • 0 avatar
          jack4x

          If that link can be believed, and the automakers really are raising the fee because shipping costs are higher, then why can’t I do a factory delivery to save us both money?

          • 0 avatar
            ToolGuy

            The entire part of that article where it says that D&H is intended to be profit-neutral should not be believed.

            It changed long ago. The correct answer to the quiz is “c)” – there is a LOT of profit built into the D&H charge from many OEM’s.

            To confirm this for yourself, look around for the cost of shipping a vehicle – one example [cites ~$0.40-$1.00 per mile]:
            https://tinyurl.com/17wyuvod

            Then look at where most vehicle assembly plants are – you aren’t doing a lot of coast-to-coast shipping.

            Then consider that the OEM’s are doing this in bulk, with their choice of transport (train/truck/port).

            They might come close to breakeven on *some* of the shipments, but they make significant $$$ on *most* shipments [see the Toledo example above].

          • 0 avatar
            ToolGuy

            More:
            https://www.truecar.com/blog/destination-fees-on-new-cars-what-you-should-expect-to-pay/

            Quote [but see below!]:
            “While destination fees are hardly the most exciting part of buying a new car, you should know that they aren’t a money-making line item. This fee is the full amount the dealership pays the manufacturer for each car delivered to their lot. To keep things fair, costs are averaged out so that dealers pay the same amount whether they’re five miles or five thousand miles away from the factory.”

            •From a DEALER perspective, yes this is correct.
            •Note that this writeup from truecar completely steps over the question of MANUFACTURER [OEM] profit on Destination and Handling fees.

          • 0 avatar
            ToolGuy

            Question for further study:

            If you sign up for this program:
            https://www.motortrend.com/news/corvette-museum-delivery-program-and-plant-tour/

            Do you still pay this fee?
            https://www.chevrolet.com/destination-freight-charges

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