2022 Mitsubishi Outlander's Amazon Live Reveal Is a First

Jason R. Sakurai
by Jason R. Sakurai

As the 2022 Mitsubishi Outlander ships to U.S. dealers, there will be a live reveal on Amazon, an auto industry first. On February 16 at 3 p.m. Pacific time, you can see the newly-designed 2022 Outlander.

The Outlander rolled off the Okazaki Plant assembly line in Aichi Prefecture, Japan, and began its shipment to North America on February 8, in time for its global debut on February 17, as we outlined previously.

After more than four years in development, the new Outlander will first be made available in the U.S., Canada, and Puerto Rico, before being released in other markets.

“The Outlander not only represents a new phase of Mitsubishi Motors’ design, but with its premium features, the vehicle is set to be a game-changer,” said John Signoriello, executive officer, global marketing and sales, MMC. “As its name suggests, the Outlander has brought drivers and their families across the world on great adventures. Going into its fourth generation, we believe the Outlander will take our customers to even broader horizons.”

The Outlander is a crossover SUV also known as the Airtrek, launched in 2001 in Japan. Since that time, MMC has broadened its utility and performance, reaching worldwide sales of 2.6 million units.

Staging its world premiere of the Outlander on Amazon, Mitsubishi and Amazon.com are collaborating on the first-ever automotive reveal on the Amazon Live platform.

[Images: Mitsubishi Motor Corp.]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Indi500fan Indi500fan on Feb 08, 2021

    Interesting. Will you be able to purchase one on Amazon?

    • Art Vandelay Art Vandelay on Feb 08, 2021

      No, but they'll be planty available.foe.weekly terms.soon enough.

  • Deanst Deanst on Feb 08, 2021

    I guess it qualifies for free shipping?

    • See 9 previous
    • ToolGuy ToolGuy on Feb 10, 2021

      @jack4x Question for further study: If you sign up for this program: https://www.motortrend.com/news/corvette-museum-delivery-program-and-plant-tour/ Do you still pay this fee? https://www.chevrolet.com/destination-freight-charges

  • Arthur Dailey We have a lease coming due in October and no intention of buying the vehicle when the lease is up.Trying to decide on a replacement vehicle our preferences are the Maverick, Subaru Forester and Mazda CX-5 or CX-30.Unfortunately both the Maverick and Subaru are thin on the ground. Would prefer a Maverick with the hybrid, but the wife has 2 'must haves' those being heated seats and blind spot monitoring. That requires a factory order on the Maverick bringing Canadian price in the mid $40k range, and a delivery time of TBD. For the Subaru it looks like we would have to go up 2 trim levels to get those and that also puts it into the mid $40k range.Therefore are contemplating take another 2 or 3 year lease. Hoping that vehicle supply and prices stabilize and purchasing a hybrid or electric when that lease expires. By then we will both be retired, so that vehicle could be a 'forever car'. Any recommendations would be welcomed.
  • Eric Wait! They're moving? Mexico??!!
  • GrumpyOldMan All modern road vehicles have tachometers in RPM X 1000. I've often wondered if that is a nanny-state regulation to prevent drivers from confusing it with the speedometer. If so, the Ford retro gauges would appear to be illegal.
  • Theflyersfan Matthew...read my mind. Those old Probe digital gauges were the best 80s digital gauges out there! (Maybe the first C4 Corvettes would match it...and then the strange Subaru XT ones - OK, the 80s had some interesting digital clusters!) I understand the "why simulate real gauges instead of installing real ones?" argument and it makes sense. On the other hand, with the total onslaught of driver's aid and information now, these screens make sense as all of that info isn't crammed into a small digital cluster between the speedo and tach. If only automakers found a way to get over the fallen over Monolith stuck on the dash design motif. Ultra low effort there guys. And I would have loved to have seen a retro-Mustang, especially Fox body, have an engine that could rev out to 8,000 rpms! You'd likely be picking out metal fragments from pretty much everywhere all weekend long.
  • Analoggrotto What the hell kind of news is this?
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