By on December 23, 2020

BMW YouTube award

BMW videos on YouTube accessed by more than one million subscribers have earned the German automaker a coveted Golden Button Award.

BMW may be the “ultimate driving machine” on the highway, but online the brand is also racking up views and winning over fans. Social media channels are a big deal these days for any car company, and attracting a large following on YouTube is evidence of BMW’s popularity. More than one million viewers followed videos posted by BMW, and YouTube has bestowed the brand with this award in recognition of its success in engaging its online audience.

In a world predicated by social-media status, YouTube is an important communications conduit with customers and fans of the brand. The number of subscribers to the BMW YouTube channel has grown to 1.14 million, and films uploaded by BMW have had 333 million views worldwide, with users spending about 6.5 million hours watching videos on the BMW channel. According to YouTube, a user likes, shares, or comments on a BMW video every 57 seconds.

YouTube’s in-house video platform experts rated BMW the hottest auto brand. They cited in particular how films posted on the channel highlight BMW with an entertaining mix of discussion panels, documentary reports, and reveals of new models and vehicle concepts that showcased the company’s innovation and spirit.

The BMW YouTube channel programming includes breaking news, insider stories, and films, which have increased the number of clicks and likes. New model presentations alternate with profiles, and future technology showcases. A ‘how-to’ series explores current BMW model functions, plus a steady stream of amusing driving reflections are also featured. The most popular post by far has been ‘The Small Escape’, a short film with high production values released last year. Set in a divided Berlin of the 1960s, it tells the story of an escape across the border between East and West in a BMW Isetta, racking up more than 23 million views.

[Image: BMW]

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9 Comments on “BMW Presented Golden Button Award by YouTube...”

  • avatar

    It must be a very, very, very slow news day in the automotive world.

    • 0 avatar

      “It must be a very, very, very slow news day in the automotive world.”

      Not really. They’re just not doing a good job of covering it. Looking at the other sites. There’s plenty of content out there.

  • avatar

    BMW is no PewDiePie. :-/

  • avatar

    constructive criticism, this is not newsworthy.

    this is worse tham posting nothing.

    why bother coming here over the holidays of it is going to be filled with filler like this.

    particularly as the comment section (what used to be one of the moat interesting parts) has all the energy of a tumbleweed convention.

    just saying….as someone who’s been reading off and on since the Farago (his spelling?) days.

  • avatar

    Dear BMW:

    We here at YouTube are extremely pleased to present you with the enclosed Golden Button Award! Reaching one million subscribers is certainly a feat to be proud of.

    Our next award is the coveted Diamond Button at the 10,000,000 subscriber level. We are certain that your continued success will allow you to reach this mark in a short amount of time. Please note, though, that effective 1/1/2021 we have moved to a subscription model for our future awards. To upgrade your Golden Button, you will need to pay a one-time unlock fee of $399, plus a monthly subscription fee of $49 (plus any applicable sales taxes). But don’t worry — you can go back to the Golden Button level at any time. (For a small $109 reactivation fee. Plus any applicable sales taxes.)

    Again, congratulations to your team, and we look forward to your future success!



    P.S. There is one very small part on the back side made out of cheap plastic. You won’t notice it in everyday use while hanging your award on the wall, and it’s a royal pain to replace. Just warning you know in case you want to turn this award into a Button Lease instead — many people enjoy the smell of a new button every three years before those pesky maintenance bills come in!

  • avatar

    So they make money on Youtube and cars are just the side business to attract clicks on their Youtube channel.

  • avatar

    I remember when YouTube was an open forum for the masses, instead of a carefully-curated cable news & shopping channel.

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