2021 Ford F-150 Rockets Into Esports

Jason R. Sakurai
by Jason R. Sakurai
2021 ford f 150 rockets into esports

The 2021 Ford F-150 has a plethora of parts and accessories available, but none like a rocket booster that comes with a virtual version of Ford’s best-seller.

Video game maker Psyonix has added an animated F-150 to their popular Rocket League multiplayer video game, where vehicles are used to compete in soccer matches. Available for in-game purchase February 20-28, the F-150 Rocket League Edition (RLE) bundle includes a chairman decal, two sets of wheels, RLE engine audio, rocket booster, and a player banner.

The F-150 in Rocket League comes after Ford’s success in sponsoring other titles, such as Xbox’s Forza. Working alongside Psyonix, a video game developer of note, the icon was created. Commercial shorts narrated by ‘Breaking Bad’ actor Bryan Cranston will be produced by Ford, targeted at gamers.

“It had to be an F-150 but one that fits within Psyonix’ extreme virtual world pairing soccer and mayhem,” said Ehab Kaoud, chief designer, Ford trucks. “F-150 is already the most popular truck in the real world, and this F-150 Rocket League Edition is poised to be the most popular truck in the gaming world, too. It’s Built Ford Tough meets gaming.”

Ford will serve as presenting sponsor of this month’s Rocket League Championship Series Winter Majors with an arena filled with billboards, and a special F-150 repair vehicle that repaints boundary lines and tows away damaged vehicles. In addition, Ford is sponsoring the Ford + Rocket League Freestyle Invitational, a competition where select players show off their best moves and tricks in-game, with one contestant winning a real 2021 Ford F-series pickup.

More than 214 million Americans play video games, and 75 percent of all U.S. households are home to at least one gamer, according to the gaming industry’s Entertainment Software Association.

“As opportunities in gaming continue to grow, we’re really looking at this as its own marketing channel,” said Scott Denby, strategy manager, Ford brand content and alliances. “It’s the same way you would look at social media or TV and film integration. We’re identifying authentic ways to be involved in gaming and to do it in a meaningful way. We want to make sure we’re adding to the player communities’ experience.”

[Images: Ford]

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8 of 10 comments
  • EBFlex EBFlex on Feb 12, 2021

    Pointless. If you really want to spend your money wisely, you get your licensed vehicles into the Grand Theft Auto franchise. And other game is a waste of money.

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    • 28-Cars-Later 28-Cars-Later on Feb 15, 2021

      This. I have never heard of this game and few in the US care about soccer so unless this game is popular internationally and Ford is trying to get at that audience, I don't see the 4D chess here.

  • Brandon What is a "city crossover"?
  • Tassos What was the last time we had any good news from Ford? (or GM for that matter?)The last one was probably when Alan Mulally was CEO. Were you even born back then?Fields was a total disaster, then they go hire this clown from Toyota's PR department, the current Ford CEO, Fart-ley or something.He claims to be an auto enthusiast too (unlike Mary Barra who is even worse, but of course always forgiven, as she is the proud owner of a set of female genitals.
  • Tassos I know some would want to own a collectible Mustang. (sure as hell not me. This crappy 'secretary's car' (that was exactly its intended buying demo) was as sophisticated (transl. : CRUDE) as the FLintstone's mobile. Solid Real Axle? Are you effing kidding me?There is a huge number of these around, so they are neither expensive nor valuable.WHen it came out, it was $2,000 or so new. A colleague bought a recent one with the stupid Ecoboost which also promised good fuel economy. He drives a hard bargain and spends time shopping and I remember he paid $37k ( the fool only bought domestic crap, but luckily he is good with his hands and can fix lots of stuff on them).He told me that the alleged fuel economy is obtained only if you drive it like a VERY old lady. WHich defeats the purpose, of course, you might as well buy a used Toyota Yaris (not even a Corolla).
  • MRF 95 T-Bird Back when the Corolla consisted of a wide range of body styles. This wagon, both four door and two door sedans, a shooting brake like three door hatch as well as a sports coupe hatchback. All of which were on the popular cars on the road where I resided.
  • Wjtinfwb Jeez... I've got 3 Ford's and have been a defender due to my overall good experiences but this is getting hard to defend. Thinking the product durability testing that used to take months to rack up 100k miles or more is being replaced with computer simulations that just aren't causing these real-world issues to pop up. More time at the proving ground please...