By on July 22, 2020

ford

Thanks to a reveal schedule compressed by the pandemic lockdown, the revamped Ford F-150 didn’t soak up a typical amount of limelight before a more exciting new vehicle came along. Luckily for Ford, that model also wore a Blue Oval badge.

By far the brand’s most important product the F-150 enters 2021 with a raft of changes, though the most significant addition is the model’s optional PowerBoost hybrid drivetrain. A first in the pickup world, the package delivers a potent punch with a side of efficiency. Ahead of the model’s arrival in showrooms, the latest F-150’s pricing secrets are starting to be revealed.

Thanks to dealer order guides seen by CarsDirect, we can report that the base 2021 F-150 carries an MSRP of $30,635 after destination, which amounts to a year-over-year increase of $195. That’s for the Regular Cab 4×2 with base 3.3-liter V6, of course. Not exactly every family’s go-to hauler.

Based on what the publication said, it looks like Ford’s not trying to rock the boat with its new pricing ladder. That’s Mazda’s job. The volume XLT SuperCrew stickers for $290 more than the 2020 model, with 4×4 capability adding another $3,495. More comprehensive pricing will have to wait, but it seems the loftiest trims will see a more significant (but not unexpected) price jump.

Ford

When it comes to the optional PowerBoost, you needn’t wait for specifics. The hybrid, which pairs a 3.5-liter EcoBoost V6 with a 47-horsepower electric motor integrated into the 10-speed automatic transmission, is said to deliver class-leading power while offering up to 700 miles of driving range. It’s also a $4,495 option, CarsDirect claims.

Available even on the base XL (which that price figure applies to, as well as any other 3.3L model), the PowerBoost option is $500 cheaper than the 3.0-liter Power Stroke diesel V6 offered on XLT trims and above. In addition to its extra muscle, Ford sees low-end retail and fleet buyers gravitating towards the hybrid for its 2.4- or 7.2-kW Pro Power Onboard generators — useful kit when you need a mobile power source at the job site.

If the F-150 you’re looking at carries a standard 2.7-liter EcoBoost V6, moving up to the PowerBoost is a $3,300 ask. Going hybrid reportedly tacks on an extra $2,500 if the truck carries a 5.0-liter V8 or 3.5-liter EcoBoost.

The 2021 F-150 arrives on dealers lots this fall.

Ford

[Images: Ford]

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16 Comments on “Pricing for Base 2021 Ford F-150, Hybrid Revealed...”


  • avatar
    SCE to AUX

    That’s a lot of math to do, and the out-the-door price goes up quickly. In 2019, the average selling price for an F-150 was already $46,700. Good luck finding that $30k 4×2.

    The F-150 may be the most common nameplate, but it’s not really priced for the Everyman. Of course, demand has a lot to do with that.

    • 0 avatar
      Art Vandelay

      I don’t know where you guys are at. I have never had any issue finding base and lightly equipped (power windows, cruise, decent radio and cloth seats) trucks from any of the big 3 on a lot. I am deep in truck country though.

    • 0 avatar
      Lou_BC

      I’ve never had an issue fining lower end trucks but I’m in the industrial heartland of BC. I’ve looked at inventories in “big cities” to the south and they do usually have some lower trim trucks. They don’t tend to carry many pickups with longer box’s. Crewcabs are typically 5.5 ft which is oppose to my region where 5.5’s are harder to find.

  • avatar
    thegamper

    I didnt understand the reference to Mazda’s job messing up the pricing ladder. Was that a referenced to the old Mazda rebadge of the Ranger? Lost me. Anyway, cant wait to see the new dimensions getting longer, taller, wider no doubt.

    • 0 avatar
      DenverMike

      It’s just a refresh. But they actually got slightly less length and height with the last major overhaul. All fullsize pickups have been a hair under 80″ wide for the last 50 years, unless you count fender flairs or Raptor.

    • 0 avatar
      Rocket

      I believe the Mazda comment was simply a reference to their significant move upmarket and the corresponding price increases that came with it. You know … the self-inflicted damage to Mazda3 sales.

    • 0 avatar
      sckid213

      I think Steph is referencing Mazda’s push upmarket with the increased price points on the current-gen Mazda3 over previous gen.

  • avatar
    Carrera

    Every dealer where I am will have 2-3 XL crew cabs in stock but not too many. They’re all white and very industrial looking. Extra Cab base? Those are very rare.

  • avatar
    Rocket

    $2,500 seems reasonable given what you get. Of course, we’ll see how that translates to ATP. The difference could be considerably greater. Or significantly less if we find out truck buyers aren’t interested in hybrids.

  • avatar
    Imagefont

    Really disappointed in the hybrid effort from Ford. 47HP electric motor on their most powerful drivetrain is a joke, Ford phoned this one in. And the hype around having a larger inverter to run tools is overblown. I spend my life going to all sorts of job sites in mines and power plants and factories and rarely, if ever, is your truck close enough to your work to run an extension cord to your vehicle. Your truck, along with everyone else’s truck, is in a parking lot where it’s backed into a space, wheels chocked, out of the way. True work vehicles have large inverters onboard, but they’re not these dainty pavement queens where you want to avoid scuffing the paint or exposing them to welding sparks.

    • 0 avatar
      stuki

      I’d tend to agree for “industrial”, mining/drilling/forestry etc.

      A larger table saw and/or compressor for fitting out greenfield single family homes prior to being wired, is the best justification I can come up with. 7kw can power tools too big and heavy to move inside anyway, so backing the truck up may be as good as it gets for some.

      But even then, at these prices, it’s hard to justify unless it’s also the operator’s DD truck. As a 6.5 instead of 5.5 bed, _with_ a more versatile and efficient 7kw Honda, will cost about the same….

    • 0 avatar
      DenverMike

      Aren’t you asking a lot out of it? It’s a tiny little truck (in the heavy commercial/industrial sense), and you say it should power up the entire factory? The whole mining operation? Power plant? And from the parking lot hundreds of feet away??

      I’d say 7.2-kW is overkill for a one-man operation, tradesman, etc, to a crew of say, up to 10.

      If it’s a backup source for a normal generator, or temp-power (grid tie), it could save the day (and save you from a crew standing around for half a day) if there’s an issue/failure with either sources, and it’ll pay you back quickly.

  • avatar
    Kendahl

    The Challenger is the prettiest of the pony cars even though it’s the oldest and porkiest. However, if I were shopping, I would buy a 5 liter Mustang. It’s a pity neither car comes in all wheel drive. With 300 hp and more, you really want AWD on a road car to get all that power to the pavement. When I bought my Infiniti G37, one of the decision points was manual transmission or AWD since I couldn’t have both on the same vehicle. I cared more about the transmission but I have always missed the extra traction of AWD. Unless you care more about burning rubber than ultimate acceleration, I can’t see why anyone would want a Hellcat without AWD but FCA refuses to build it that way.

    • 0 avatar
      ajla

      I had ’14 Charger R/T on summer tires and traction was good on dry pavement even when flat-footing the throttle from a stop. If you’re going up to 392 or Hellcat power levels then maybe it becomes an issue.

  • avatar
    Luke42

    …”hybrid drivetrain. A first in the pickup world”…

    It’s not a first in the pickup world. The GM 2-mode hybrid was being built into pickup trucks a decade ago.

    It was even covered in TTAC.

    The GM 2ML70 transmission is more complicated than the Toyota HSD, but it basically drives like a big Prius.

  • avatar
    EBFlex

    So did Ford learn their lesson with the Explorer and MKExplorer? Offering less at a substantially higher price is not the best way to go about things.

    Or they kept the price relatively close to the last generation (well this IS the last generation with a new grille and headlights) but decontented behind the scenes and we will see the issues start popping up 6 months after they go on sale.

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