Pricing for Base 2021 Ford F-150, Hybrid Revealed

Steph Willems
by Steph Willems

Thanks to a reveal schedule compressed by the pandemic lockdown, the revamped Ford F-150 didn’t soak up a typical amount of limelight before a more exciting new vehicle came along. Luckily for Ford, that model also wore a Blue Oval badge.

By far the brand’s most important product the F-150 enters 2021 with a raft of changes, though the most significant addition is the model’s optional PowerBoost hybrid drivetrain. A first in the pickup world, the package delivers a potent punch with a side of efficiency. Ahead of the model’s arrival in showrooms, the latest F-150’s pricing secrets are starting to be revealed.

Thanks to dealer order guides seen by CarsDirect, we can report that the base 2021 F-150 carries an MSRP of $30,635 after destination, which amounts to a year-over-year increase of $195. That’s for the Regular Cab 4×2 with base 3.3-liter V6, of course. Not exactly every family’s go-to hauler.

Based on what the publication said, it looks like Ford’s not trying to rock the boat with its new pricing ladder. That’s Mazda’s job. The volume XLT SuperCrew stickers for $290 more than the 2020 model, with 4×4 capability adding another $3,495. More comprehensive pricing will have to wait, but it seems the loftiest trims will see a more significant (but not unexpected) price jump.

When it comes to the optional PowerBoost, you needn’t wait for specifics. The hybrid, which pairs a 3.5-liter EcoBoost V6 with a 47-horsepower electric motor integrated into the 10-speed automatic transmission, is said to deliver class-leading power while offering up to 700 miles of driving range. It’s also a $4,495 option, CarsDirect claims.

Available even on the base XL (which that price figure applies to, as well as any other 3.3L model), the PowerBoost option is $500 cheaper than the 3.0-liter Power Stroke diesel V6 offered on XLT trims and above. In addition to its extra muscle, Ford sees low-end retail and fleet buyers gravitating towards the hybrid for its 2.4- or 7.2-kW Pro Power Onboard generators — useful kit when you need a mobile power source at the job site.

If the F-150 you’re looking at carries a standard 2.7-liter EcoBoost V6, moving up to the PowerBoost is a $3,300 ask. Going hybrid reportedly tacks on an extra $2,500 if the truck carries a 5.0-liter V8 or 3.5-liter EcoBoost.

The 2021 F-150 arrives on dealers lots this fall.

[Images: Ford]

Steph Willems
Steph Willems

More by Steph Willems

Join the conversation
2 of 16 comments
  • Luke42 Luke42 on Jul 22, 2020

    ..."hybrid drivetrain. A first in the pickup world"... It's not a first in the pickup world. The GM 2-mode hybrid was being built into pickup trucks a decade ago. It was even covered in TTAC. The GM 2ML70 transmission is more complicated than the Toyota HSD, but it basically drives like a big Prius.

  • EBFlex EBFlex on Jul 22, 2020

    So did Ford learn their lesson with the Explorer and MKExplorer? Offering less at a substantially higher price is not the best way to go about things. Or they kept the price relatively close to the last generation (well this IS the last generation with a new grille and headlights) but decontented behind the scenes and we will see the issues start popping up 6 months after they go on sale.

  • Dave M. The Outback alternates between decent design and goofy design every generation. 2005 was attractive, 2010 goofy. 2015 decent. 2020 good, but the ‘23 refresh hideous.Looking forward to the Outback hybrid in ‘26…..
  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.