Polaris Renews Its Leadership

Jason R. Sakurai
by Jason R. Sakurai

Polaris today affirmed the appointments of a new CEO and CFO, both of whom had been serving in interim roles since January. The manufacturer of motorcycles, off-road vehicles, and boats named Michael Speetzen as CEO, and Bob Mack as CFO.

CEO Scott Wine left the company in November to helm CNH Industrial NV, an agricultural and construction equipment maker. CNH’s Iveco unit also produces commercial trucks. During Wine’s tenure, as interest in powersports rebounded, the firm revived Indian Motorcycles to compete with Harley-Davidson. The company curtailed Victory motorcycle production. In a widely-debated move, they bought the 4 Wheel Parts chain of truck and off-road parts stores.

John Wiehoff, Board of Directors chairman said in making the announcement, “Mike is a proven and highly respected leader within Polaris and across the powersports industry. His strong vision and deep understanding of the business gives us great confidence in his ability to further build on Polaris’ legacy of innovation and growth.”

“In his six years with the Company, Mike has consistently demonstrated his ability to inspire our team, build strong stakeholder relationships and drive strategic execution. We are excited about the next chapter of success and value creation under Mike’s leadership,” Wiehoff said.

Speetzen said, “Bob is a results-driven leader who was integral in expanding Polaris’ role as an industry leader through strategic mergers and acquisition activity and his leadership of our global adjacent markets and boats operations.”

Polaris’ stock took a dive in November when Wine’s departure was announced, according to Bloomberg. At the time Wine left, the company’s share price was $141.45, down 4.6 percent reportedly due to a pandemic-related shutdown in 2020. Shares quadrupled in value with Wine in charge, and the company’s revenue grew fourfold, according to reports. Polaris Inc.’s shares closed at $142.72 yesterday.

[Images: Polaris]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

More by Jason R. Sakurai

Comments
Join the conversation
 2 comments
  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
Next