2021 Hyundai Elantra Chosen Hispanic Motor Press Car of the Year

Jason R. Sakurai
by Jason R. Sakurai

The 2021 Hyundai Elantra has been selected Car of the Year during Automobility LA by the Hispanic Motor Press. The 2021 Hispanic Motor Press Awards (HMPA) jury panel included 24 Hispanic automotive journalists, content creators, and industry influencers, who analyzed more than 100 new 2020 and 2021 vehicles.

Now in its 11th year, the annual awards program recognizes the best new vehicles for Hispanic buyers, using styling, driving satisfaction, technology, safety, environmental impact, mechanical reliability, and value as the criteria. Coincidentally, the Elantra happens to be one of the top new vehicles purchased by Hispanic buyers.

“In a world where crossovers and SUVs keep gaining market share, it is refreshing to see that a manufacturer has not forgotten the sedan class,” said Ricardo Rodriguez-Long, president Hispanic Motor Press.” “Being one of the best-selling cars in the world, the Hyundai Elantra has to deliver to the most demanding customers across the globe. The all-new Elantra includes a full line up from the hybrid version to a sportier version with the N model. The build quality of built and overall performance is proof that this Korean automaker has become a force in the industry.”

“On behalf of our entire team at Hyundai Motor North America, I would like to thank each member of the Hispanic Motor Press jury panel for selecting the 2021 Hyundai Elantra as the Car of the Year. The all-new, seventh generation Elantra provides exciting driving dynamics and the most progressive in-car experience in its class with many segment-first features,” said José Muñoz, Hyundai Motor North America president and CEO. “The Elantra family now also includes a first-ever Hybrid version with up to 54 MPG combined fuel economy rating, and the N Line performance model that enthusiasts will love.”

Production will begin in Ulsan, Korea and at Hyundai Motor Manufacturing Alabama in the fall, with shipments to dealers in the fourth quarter.

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Inside Looking Out Inside Looking Out on Mar 15, 2021

    I don't believe that. SEAT and Nissan are more popular brands in Spain than Hyudai and Kia.

  • El scotto El scotto on Mar 15, 2021

    Oh how this just reeks of cynicism. I'm kinda surprised that J.D. Power didn't come up with this sooner. This is pure advertising genius/evil. Step 1: Send out dubious "customer surveys" to your targeted demographic. Step 1 and 1/2, have companies advertise in your magazine the same month said survey runs. Step 2: Announce the "results" of your "survey". Oddly notice how the company running the most advertising has the winning product in the "survey". Once you've convinced some company that yes, they are well represented to that particular demographic, move on to the next one. Personally I want all the discounts a left-handed bourbon drinker can get.

  • Kat Laneaux @jalop1991I get that. It should be that way. Bills should be one and only one. None of this...if you scratch my back, i'll scratch yours as long as you agree with this too. That's petty and bs. I guess no one has enough balls to stand up for what is right, regardless of which side you stand on. Do one bill and pass it but pass it on merits and not on tit for tat.
  • Kat Laneaux They do but the electric companies are striving to go higher on prices. They supposedly were petitioning to allow higher charges for Solar users, here in NC.As long as they have the money to buy regulations, anything can happen and I really don't feel like spending my dollars on satisfying those evil, money hungry people.
  • J I haven't owned a sedan since like 2011 had a ford fusion and impala then I discovered hatchbacks beats an SUV but the amount of stuff I can do with my little hatchbacks leaves sedan owners and even some SUV and truck owners surprised
  • Dougjp It seems like I'm in a minority by rejecting CUV/SUVs and wanting "cars" instead. Its because, comparing apples to apples (same specs), I don't want (a) worse performance, (b) worse handling, (c) worse fuel economy, (d) worse road & wind noise and (e) higher cost. I'm quite willing to PAY for shipping that costs way less than 1% of the difference between the cost of a car and a comparable CUV/SUV, to buy a bulky piece of furniture from a store that doesn't provide free shipping. Which I would seldom buy anyway. The problem is, people don't think logically, and would rather default to herd mentality. Its the same as why people buy "off road vehicles", complete with ugly add on patch body work to "look the part", then they never go off road.
  • FreedMike How about one for a brown diesel wagon?