Mini Sales Shrinking, BMW Slumps As Well

Jason R. Sakurai
by Jason R. Sakurai
mini sales shrinking bmw slumps as well

BMW of North America today reported falling BMW and Mini U.S. fourth quarter and full-year 2020 sales.

BMW sales in the most recent quarter totaled 98,750 vehicles, a 2.0-percent decrease from the 100,797 vehicles sold in the fourth quarter of 2019. Mini sold 8,549 cars, a decrease of 3.6 percent from the 8,864 sold in that same time period.

For the full year, BMW sales dropped 17.5 percent on sales of 278,732 versus 338,003 vehicles sold in 2019. Meanwhile, Mini sales shrank 22.4 percent on sales of 28,138 cars, against 36,272 sold the previous year, more telling than the decrease that took place in the fourth quarter. Industry-wide, J.D. Power and LMC Automotive have projected total 2020 U.S. new vehicle sales to be about 14.5 million units, a 14.8 percent decline compared to 2019.

Despite the dismal report, a more positive spin came from Bernhard Kuhnt, BMW of North America president and CEO, who said, “There is no doubt that 2020 was a challenging year for automotive sales, but we have found that these challenges were due more to the circumstances, rather than consumer demand.”

Perhaps, but then there are used car sales as an indicator, and here BMW Certified Pre-Owned sales were off 20.5 percent the last quarter, falling to 25,811 vehicles. For the full year, CPO sales were 108,593 vehicles, a decrease of 9.3 percent from the 119,682 vehicles sold in 2019.

BMW pre-owned sales were 52,573 vehicles during the fourth quarter of 2020, a decrease of 21.9 percent from the same quarter last year. For all of 2020, total BMW Pre-Owned sales were 214,155, a decrease of 15.5 percent from the 253,456 vehicles sold in 2019.

As bad as that sounds, Mini CPO sales were 2,175 vehicles during the last quarter, a decrease of 21.2 percent from the same quarter a year ago. For the full year, Mini CPO sales were 9,488, a 25 percent decrease from the 12,648 vehicles sold the year prior.

Total used Mini sales were 5,310 vehicles during the fourth quarter, a 22.6 percent decrease from a year ago. For the full year, total used Mini sales were 22,426, a 24.6 percent drop from the 29,761 vehicles sold in 2019.

Sales of BMW passenger cars, light trucks, and Mini cars, reported in today’s figures are consistent with industry practices in the U.S. BMW adheres to the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW cars, light trucks, and Mini cars.

[Images: Mini, BMW]

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  • FalconRTV FalconRTV on Jan 07, 2021

    Older BMWs good, interesting. New BMWs unreliable, ugly. What were they thinking with that new grille? The resale market is the best way to identify good from bad, hence nobody wants a pre-owned BMW.

  • Uofsc93 Uofsc93 on Feb 05, 2021

    I owned 4 BMWs in the early and late aughts, it was my brand and we were loyal, but Tesla killed that after my first test drive. I just can't justify over paying for Supreme Unleaded and getting only 13 MPG for a car that will cost a grip to fix when it eventually breaks down.

  • Lorenzo This series is epic, but I now fear you'll never get to the gigantic Falcon/Dart/Nova comparison.
  • Chris P Bacon Ford and GM have decided that if you can't beat 'em, join 'em. Odds are Chrysler/Cerberus/FCA/Stellantis is next to join in. If any of the companies like Electrify America had been even close to Tesla in reliability, we wouldn't be here.
  • Inside Looking Out China will decide which EV charging protocol will become world wide standard.
  • Chris P Bacon I see no reference to Sweden or South Carolina. I hate to assume, but is this thing built in China? I can't help but wonder if EVs would be more affordable to the masses if they weren't all stuffed full of horsepower most drivers will never use. How much could the price be reduced if it had, say, 200hp. Combined with the instant torque of an EV, that really is plenty of power for the daily commuter, which is what this vehicle really is.
  • Ajla It's weird how Polestar apparently has better BEVs than Volvo. And this is the same price as a Pilot and Plus optioned Polestar 2 AWD.