QOTD: Does Color Affect Resale Value?

Jason R. Sakurai
by Jason R. Sakurai
qotd does color affect resale value

Color counts when selling or buying a car. But which colors help or hurt? iSeeCars.com, a car search engine, performed exhaustive research on this topic, recently publishing the results.

Their research confirms what we had heard previously from paint manufacturers. White, black, and silver are among the most popular colors. But that also means these colors have minimal impact. They’ll neither hurt nor help resale, because there are a lot of vehicles available in these colors. Did you know the highest depreciating color loses more than twice that of the lowest?

Comparing prices of more than six million cars between 2017 to 2020, iSeeCars.com determined which colors help, hurt, or have minimal impact on resale value.

“A vehicle’s color is a primary consideration after deciding on a make and model,” said iSeeCars Karl Brauer. “Resale value is the biggest factor in vehicle cost. Consumers should consider their color choice.”

What we didn’t realize was that popularity doesn’t always equate with higher resale value. Take for example special colors Toyota has used on Tacomas. Limited to the TRD Pro edition for 2020, army green was made available on all Tacomas in 2021. Brauer said, “Because Toyota pickup trucks hold their value, and olive drab is a novelty, it helped green pickups maintain their value.”

White, black, and silver, are the safest colors with the greatest appeal. But do they help a vehicle maintain its value?

“Many consumers pick mainstream colors not because they like them, but because they assume everyone else does. They appear to be in demand, yet our analysis confirms obscure colors hold their value better,” Brauer said.

Take a look at the color charts, and you’ll see. Some colors work better for one type of vehicle and not another. Fascinating research into one aspect of selling or buying a car we don’t take into account.

[Images: Jeep, Nissan, Toyota, iSeeCars.com]

Join the conversation
2 of 31 comments
  • Analoggrotto As we Tesla owners receive our life energy from the greatest son of the gods of all time, Elon Musk; His cherubs and His nephilim may remove whatever they wish from us for unto him we owe all for our superiority above all the rest of humanity.
  • Kcflyer Nice to see California giving NY some competition to be the worst run state in the union.
  • Wolfwagen I see my comment was deleted (BTW nice way to censor) so i will say it again:GTFO here with the pseudo "wealth distribution" BS. A crime is a crime is a crime.Its a slippery slope, what happens next, Jail a rich guy when he kills a pedestrian and let the poor guy who kills a pedestrian walk? What about if the poor guy is a crappy driver and has the record to prove it then what?Or we could go crazy and just institute the death penalty across the board for every driving infraction. That will make people better drivers or stop driving altogether which will make the greenies happy (damm it I just gave them an idea - SOB!!!)
  • Wolfwagen No. Bring back the J80 with an inline six and reduced electronics (i.e. no giant touch screen) and they will probably sell like hotcakes
  • David S. " test vehicles sometimes make sudden stops when uncertain about how to navigate traffic."??? Test vehicles are programmed by humans, HUMANS sometimes make sudden stops when uncertain about how to navigate traffic, Duh!!