QOTD: Is the New Kia Logo Confusing You?

Tim Healey
by Tim Healey

Over the weekend, I saw a tweet suggesting that people are searching for "KN car" in a number of 30K a month. The tweeter posits that it's because the new Kia logo is so confusing that people are mistaking it for "kn".


You can see the tweet here.


Obviously, there may be another reason why "kn car" is getting searched so much, but there's no doubt the logo is a bit of a head-scratcher. So we ask of you -- did Kia create a cool-looking new logo that is "movement that inspires", or did the graphics team need to go back to the drawing board?

[Image: Kia]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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4 of 36 comments
  • Lou_BC Lou_BC on Nov 22, 2022

    They could use a plasti-chrome turd for all I care.

  • OCcarguy OCcarguy on Nov 23, 2022

    Every time I see this new logo, I wonder who graffitied the car.

  • MK MK on Nov 23, 2022

    I think the logo they debuted on the Imagine concept vehicle was a bit more optimal and cleaner. The way the logo is now, the kerning is a bit jarring.




  • Ron s Kruzyk Ron s Kruzyk on Nov 26, 2022

    This shows Americas poliDICKly brainwashed, programmed society, AGAIN. Ur master Gov't had "KIA" Deleted from the militaries "POW/MIA/KIA" Flags & representations saying, "the American sheeple Hurds will be, and are, to stupid & ignorant to see the "US" Gov't. Delete the "KIA" from there representations, etc. We must HONOR our free trade agreements with foreign countries in order to make money so delete it we will"!! 35+ years ago & not a word spoken as the military &FAMILIES STILL Suffers with those "KILLED IN ACTION"!!

    Go watch football, those are the only people society "honors" & calls "hero's", u dipshits.

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