QOTD: What Do You Think of Citroën's New Logo?

Matt Posky
by Matt Posky
qotd what do you think of citron s new logo

Now that Stellantis owns Citroën, there's a chance North America may see automobiles wearing French badges populating its streets once again. However, the corporate emblem may look a little different from the one you remember – assuming you're old enough to recall seeing them before the company pulled out of the market in 1974.

While the chevrons haven’t gone anywhere, they’re now encapsulated in a roundel that harkens back to the ovoid Citroën badges of yesteryear. Officially, the manufacturer said the new design was directly inspired by the original 1919 emblems selected by founder André-Gustave Citroën. At the time, old André wanted the piece to be tied to the herringbone gear system where two opposite helical gears meet to create a V shape, and felt a couple of chevrons encapsulated in an oval wheel served as the perfect representation.

Color always seemed less important, however. While some automakers are intrinsically linked to specific colors – Ford or BMW, for example – Citroën’s former adherence to yellows and dark blues hasn’t played much of a role since the 1980s. This new graphic is effectively a redux of the original badge and doesn’t seem to have a preferred palette. Citroën showed the redesign off in a series of hues, with tomato red being the most common so far. Technically, this color is called “Infra-Red” and will be replacing the signature red the brand used to use. But most corporate materials will have the logo in grayscale with its name running across the bottom in an updated font.

We’ve actually seen the basic shape crop up before. The manufacturer slapped it onto the all-electric 19_19 Concept that debuted in (you guessed it) 2019. While not identical to the version we’re looking at now, it shows that the company had been considering the change for a while and was looking into the past for inspiration.

Citroën said the updated roundel would “initiate a new direction in product design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.”

The company even previewed the new logo on what is very obviously a concept vehicle, stating that it was an upcoming model intended for families. That’s pretty broad and the only other items we have to go by are extremely tight photos of the grille where the words “Nothing Moves Us Like Citroen” are carved into it. That particular phrase happens to be the brand’s new slogan and is pretty clever until you realize that these vehicles eventually start breaking down. But maybe nobody will think to mock it if the brand decides to slap it onto production cars.

While the vehicle in question is assumed to pop up at the 2022 Paris Motor Show in October, if not sooner, the new logo won’t see active duty until the middle of next year. Though we still don’t know if Citroën plans to fit it on existing models, or simply roll it out gradually on new models as part of its evolving design language.

[Images: Citroën]

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  • TheEndlessEnigma GM, Ford and Stellantis have significant oversupply of product sitting on dealer lots and banked up in holding yards across the country. Big 3 management is taking advantage of UAW's action to bring their inventories inline to what they deem reasonable. When you have models pushing 6 months of supply having your productions lines shut down by a strike is not something that's going to worry you. UAW does not have any advantages here, but they are directly impacting the financial well being of their membership. Who will be the first to blink? Those UAW members waving the signs around and receiving "strike pay" that is, what, 20% of their wages? UAW is screwing up this time around.
  • CEastwood Seven mil nitrile gloves from Harbor Freight for oil changes and such and the thicker heavy duty gripper gloves from Wally World for most everything else . Hell we used to use no gloves for any of that and when we did it was usually the white cloth gloves bought by the dozen or the gray striped cuff ones for heavy duty use . Old man rant over , but I laugh when I see these types of gloves in a bargain bin at Home Cheapo for 15 bucks a pair !
  • Not Previous Used Car of the Day entries that spent decades in the weeds would still be a better purchase than this car. The sucker who takes on this depreciated machine will learn the hard way that a cheap German car is actually a very expensive way to drive around.
  • Bullnuke Well, production cuts may be due to transport-to-market issues. The MV Fremantle Highway is in a Rotterdam shipyard undergoing repairs from the last shipment of VW products (along with BMW and others) and to adequately fireproof it. The word in the shipping community is that insurance necessary for ships moving EVs is under serious review.
  • Frank Wait until the gov't subsidies end, you aint seen nothing yet. Ive been "on the floor" when they pulled them for fuel efficient vehicles back during/after the recession and the sales of those cars stopped dead in their tracks