QOTD: What Do You Think of Citroën's New Logo?

Matt Posky
by Matt Posky
qotd what do you think of citron s new logo

Now that Stellantis owns Citroën, there's a chance North America may see automobiles wearing French badges populating its streets once again. However, the corporate emblem may look a little different from the one you remember – assuming you're old enough to recall seeing them before the company pulled out of the market in 1974.

While the chevrons haven’t gone anywhere, they’re now encapsulated in a roundel that harkens back to the ovoid Citroën badges of yesteryear. Officially, the manufacturer said the new design was directly inspired by the original 1919 emblems selected by founder André-Gustave Citroën. At the time, old André wanted the piece to be tied to the herringbone gear system where two opposite helical gears meet to create a V shape, and felt a couple of chevrons encapsulated in an oval wheel served as the perfect representation.

Color always seemed less important, however. While some automakers are intrinsically linked to specific colors – Ford or BMW, for example – Citroën’s former adherence to yellows and dark blues hasn’t played much of a role since the 1980s. This new graphic is effectively a redux of the original badge and doesn’t seem to have a preferred palette. Citroën showed the redesign off in a series of hues, with tomato red being the most common so far. Technically, this color is called “Infra-Red” and will be replacing the signature red the brand used to use. But most corporate materials will have the logo in grayscale with its name running across the bottom in an updated font.

We’ve actually seen the basic shape crop up before. The manufacturer slapped it onto the all-electric 19_19 Concept that debuted in (you guessed it) 2019. While not identical to the version we’re looking at now, it shows that the company had been considering the change for a while and was looking into the past for inspiration.

Citroën said the updated roundel would “initiate a new direction in product design language in which the visually prominent badge will become an immediately recognizable signature element of all Citroën models.”

The company even previewed the new logo on what is very obviously a concept vehicle, stating that it was an upcoming model intended for families. That’s pretty broad and the only other items we have to go by are extremely tight photos of the grille where the words “Nothing Moves Us Like Citroen” are carved into it. That particular phrase happens to be the brand’s new slogan and is pretty clever until you realize that these vehicles eventually start breaking down. But maybe nobody will think to mock it if the brand decides to slap it onto production cars.

While the vehicle in question is assumed to pop up at the 2022 Paris Motor Show in October, if not sooner, the new logo won’t see active duty until the middle of next year. Though we still don’t know if Citroën plans to fit it on existing models, or simply roll it out gradually on new models as part of its evolving design language.

[Images: Citroën]

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  • IH_Fever EV charger on a GM lot, probably with a Cummins generator to keep them running. A regular melting pot haha
  • Tassos Wake me up when VW (or any other loser "Legacy" automaker comes up with a "BETTER TESLA" BEV AT THE SAME PRICE. SO far, VW has FAILED MISERABLY AND LOST BILLIONS DOING IT. Its models are way underwhelming and inferior, and cost not much less than the model 3. ANd DESPITE the SCANDALOUS $7,500 tax credit, which is an INVERSE ROBIN HOOD, takes from the average household and gives it to the average BEV buying family, which has an income of $170k+, VW STILL FAILED.ALso notice the so-called "Mobility Officers" at FORD AND Renault QUIT. another HUGE SCAM, Autonomous Vehicles, they wasted 100s of billions (all idiot legacy makers together) and predicted billions of profits, but so far they DROWN IN A SEA OF RED INK with NOTHING to show for it. Morons will be morons, and the ones in this forum will cheer for their failures "AWESOME, WV, Indeed"! LOL!!!
  • Jwee More range and faster charging cannot be good news for the heavily indebted and distracted Musk.Tesla China is discounting their cars. Apart from the Model 3, no one is much buying Tesla's here in Europe. Other groups have already passed Tesla in Europe, where it was once dominant.Among manufacturers, 2021 EV sales:VW Group 25%, Stellantis at 14.5%,Tesla at 13.9%Hyundai-Kia at 11.2% Renault Group at 10.3%. Just 2 years ago, Tesla had a commanding 31.1% share of the European EV marketOuch. https://carsalesbase.com/european-sales-2021-ev/@lou_BC, carsalebase.com changed their data, so this is slightly different than last time I posted this, but same idea.
  • Varezhka Given how long the Mitsubishi USA has been in red, that's a hard one. I mean, this company has been losing money in all regions *except* SE Asia and Oceania ever since they lost the commercial division to Daimler.I think the only reason we still have the brand is A) Mitsubishi conglomerate's pride won't allow it B) US still a source of large volume for the company, even if they lose money on each one and C) it cost too much money to pull out and no one wants to take responsibility. If I was the head of Mitsubishi's North American operation and retreat was not an option, I think my best bet would be to reduce overhead by replacing all the cars with rebadged Nissans built in Tennessee and Mexico.As much as I'd like to see the return of Triton, Pajero Sport (Montero Sport to you and me), and Delica I'm sure that's more nostalgia and grass is greener thing than anything else.
  • Varezhka If there's one (small) downside to the dealer not being allowed to sell above MSRP, it's that now we get a lot of people signing up for the car with zero intention of keeping the car they bought. We end up with a lot of "lightly used" examples on sale for a huge mark-up, including those self-purchased by the dealerships themselves. I'm sure this is what we'll end up seeing with GR Corolla in Japan as well.This is also why the Land Cruiser has a 4 year waitlist in Japan (36K USD starting MSRP -> buy and immediately flip for 10, 20K more -> profit) I'm not sure if there's a good solution for this apart from setting the MSRP higher to match what the market allows, though this lottery system is probably as close as we can get.