White Remains Top Vehicle Color Globally According to Axalta

Jason R. Sakurai
by Jason R. Sakurai
white remains top vehicle color globally according to axalta

Axalta released its 68th Global Automotive Color Popularity Report today, and it said 81 percent of vehicles are white, black, gray or silver. White at 38 percent is the most frequently purchased automotive color worldwide and has been for 10 years consecutively. Black remains at 19 percent year-over-year and is a luxury vehicle favorite. Gray, at 15 percent, is up two percent and is at a 10-year high. Meanwhile, silver is in decline in all regions, now at just nine percent. This shift from silver to gray in many markets is its perception as a more modern and luxurious color.

Axalta is a leading supplier of liquid and powder coatings, and its annual Global Automotive Color Popularity Report captures data from every country where automobiles are produced. Their report enables automakers to observe trends across the globe and in particular markets.

“Consumer purchasing trends reflected in the report drives development of colors for the future,” said Nancy Lockhart, Axalta global product manager of color. “We’re pleased to share this data and bring together our color technology, market experience, and trend data to bring colors to life.”

Innovative color choices for automotive buyers follow the latest home, fashion, and product trends, including an interest in green-blue and green-yellow shades. Also noteworthy is the increasing global use of gray, and nuances such as fine flake effects and hints of color flakes. While we’ve yet to see a vehicle in teal metallic, it could happen if the color continues to trend upwards.

Results of the Global Automotive Color Popularity report are based on analysis of 2020 automotive build data and are indicators of current market trends. Reporting on the industry’s color trends started in 1953, and Axalta also makes color forecasts as reported in their global annual color trend forecast. Automotive colors that are aesthetically pleasing and functionally beneficial evolve as vehicle and consumer preferences change.

[Images: Axalta, © 2020 J. Sakurai/TTAC]

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  • Ponchoman49 Ponchoman49 on Dec 18, 2020

    Proof that depression is running high and strong and it looks like it will continue this way for the foreseeable future. The all black fad furthers this sad state of affairs. Give me some color and bling ot jest things up man!

  • 28-Cars-Later 28-Cars-Later on Dec 18, 2020

    Yellow/gold ahead of green 2:1? What's wrong with people?

  • 28-Cars-Later "Honda and Acura haven’t yet released an EV in the United States"Ok..."The 2024 ZDX rides on GM’s Ultium Platform and will feature Google built-in services. "Waht?
  • Theflyersfan I was just at the Mazda dealer getting one of the free scheduled maintenances taken care of and saw a couple of these on the lot (inventory...I know!!! No Mazda3s or MX-5s, but had some CX-5s and CX-50s). They are even nicer in person - the paint especially stands out. Plus the terracotta interior treatment isn't something done by Honda, Toyota, or Nissan so you can get something different. The slight price hike is worth it and it's worth it just to have something that isn't white, black, or a million shades of gray. Or get the Soul Red. You can never go wrong with that color. I just with the terracotta interior was offered with that.
  • VoGhost This new SLX looks to be quite a trooper.
  • Wolfwagen I would rather have an annual inspection that may catch something early or at least the driver can be informed of an impending issue. Government vs private is another issue and unscrupulous mechanics is another.On a slightly different topic is the inspection of salvage or rebuilt cars. In NYS it is strictly to ensure that stolen parts were not used to rebuild the vehicle. I would rather see an inspection to ensure that the vehicle has been properly put back together.
  • PeterPuck For years, Ford has simply reworked existing designs originating from Europe and Japanese manufacturers, not being capable of designing a decent car in the USA.What’s the last clean sheet design from the USA? The 1986 Taurus?And they still can’t manage to get things right.why is this? Are they putting all of the competent engineers and designers on the F150? Is woke diversification affecting them, as some rumours suggest? Are they rewarding incompetence?