Hyundai Blue Link Connects Owners and Insurance

Jason R. Sakurai
by Jason R. Sakurai

Hyundai Blue Link, a connected-car service first offered in 2018, can now be used to save on auto insurance. Hyundai’s usage-based insurance (UBI) program and Driving Score promotes safe, efficient driving habits. Through Verisk, a global data analytic firm, Hyundai drivers can opt-in to share their driving quirks. Receiving substantially lower insurance rates is the hope of most drivers.

Posted on MyHyundai.com, your UBI and driving scores will be live on the site.

“As demand for more transparent auto insurance pricing grows, usage-based insurance is a way for Hyundai drivers to have greater control over insurance costs,” said Manish Mehrotra, executive director, Digital Business Planning and Connected Operations, Hyundai Motor North America.

Access to the Driving Score tools is available through Hyundai Blue Link, using Verisk’s analytics. What driving characteristics affect your insurability? Smooth driving, speed responsibility, time of day that you drive, driving consistency, and time behind the wheel are part of Verisk’s analysis. Driving Scores range from zero-100, worst-to-best, calculated each week.

On MyHyundai.com, there are tips to improve your driving habits, increase fuel economy, and improve your driving scores. Sharing your driving habits could earn behavior-based premium discounts from auto insurers. Hyundai Blue Link is your connection to Verisk’s Data Exchange.

The Exchange has over 240 billion miles of driving data collected from consenting drivers. This is like what Allstate did in offering substantial discounts for using their annoying device that plugged into the OBD II port. Thankfully, Hyundai Blue Link doesn’t appear to have buzzers or other devices to irritate and exasperate you as the Allstate plug-in did. A discount, whether you qualify for it or not, remains to be seen. Hyundai is at least attempting to lower the cost of car insurance for their customers.

[Images: Hyundai]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

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  • Schmitt trigger Schmitt trigger on Apr 06, 2021

    Land Ark; Similar situation with my health insurance. George Orwell was off by a few decades, but Big Brother will be watching you!

    • Slavuta Slavuta on Apr 06, 2021

      What do you mean will be? In China it is already at full force. In US we are building infrastructure. Remember those intersection cameras? - Ah, they are to monitor the traffic... Rrrrrright. I was watching the Russian news. Youtube blogger rents cars and does crazy things with them, then posts videos. This time he screwed up and f####d life of one woman. Bam! Police report says - he speeds here on this road, on this road, on this road - all captured on cameras, all printed out by a minute. Not bad. Big Brother is already there and is getting ready for big take over of your life.

  • Garrett Garrett on Apr 06, 2021

    I think a Jeremy Clarkson quote about cyclists might apply here, “They can @#$% off.”

  • Kwik_Shift_Pro4X Union fees and corruption. What can go wrong?
  • Lou_BC How about one of those 2 foot wide horizontal speedometers out of the late 60's Ford Galaxie?
  • Lou_BC Was he at GM for 47 years or an engineer for 47 years?
  • Ajla The VW vote that was held today heavily favored unionization (75/25). That's a very large victory for the UAW considering such a vote has failed two other times this decade at that plant.
  • The Oracle Just advertise ICE vehicles by range instead of MPG and let the market decide.
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