Hyundai Blue Link Connects Owners and Insurance
Hyundai Blue Link, a connected-car service first offered in 2018, can now be used to save on auto insurance. Hyundai’s usage-based insurance (UBI) program and Driving Score promotes safe, efficient driving habits. Through Verisk, a global data analytic firm, Hyundai drivers can opt-in to share their driving quirks. Receiving substantially lower insurance rates is the hope of most drivers.
Posted on MyHyundai.com, your UBI and driving scores will be live on the site.
“As demand for more transparent auto insurance pricing grows, usage-based insurance is a way for Hyundai drivers to have greater control over insurance costs,” said Manish Mehrotra, executive director, Digital Business Planning and Connected Operations, Hyundai Motor North America.
Access to the Driving Score tools is available through Hyundai Blue Link, using Verisk’s analytics. What driving characteristics affect your insurability? Smooth driving, speed responsibility, time of day that you drive, driving consistency, and time behind the wheel are part of Verisk’s analysis. Driving Scores range from zero-100, worst-to-best, calculated each week.
On MyHyundai.com, there are tips to improve your driving habits, increase fuel economy, and improve your driving scores. Sharing your driving habits could earn behavior-based premium discounts from auto insurers. Hyundai Blue Link is your connection to Verisk’s Data Exchange.
The Exchange has over 240 billion miles of driving data collected from consenting drivers. This is like what Allstate did in offering substantial discounts for using their annoying device that plugged into the OBD II port. Thankfully, Hyundai Blue Link doesn’t appear to have buzzers or other devices to irritate and exasperate you as the Allstate plug-in did. A discount, whether you qualify for it or not, remains to be seen. Hyundai is at least attempting to lower the cost of car insurance for their customers.
[Images: Hyundai]
With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.
More by Jason R. Sakurai
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Land Ark; Similar situation with my health insurance. George Orwell was off by a few decades, but Big Brother will be watching you!
I think a Jeremy Clarkson quote about cyclists might apply here, “They can @#$% off.”