Tag: PSA Group

By on April 8, 2019

There’s always that one guy who says, “If you ever getting around to selling that thing, call me first.” Usually, this statement is directed at a classic car that spends more time collecting dust than miles. In PSA Group’s case, the message involves another automaker.

The French automaker, which hit Geneva last month looking for love, apparently has an interest in the struggling Jaguar Land Rover. (Read More…)

By on March 30, 2019

Image: FCA

Like characters on a long-running TV show, PSA Group and Fiat Chrysler remain the topic of intense speculation as to when they’ll hook up. There’s been romance in the past, including that time in 2007 when they spent the night and walked away with a series of jointly-developed small vans. The children’s names were Peugeot Bipper, Citroen Nemo and Fiat Fiorino. Only the latter survives to this day.

In the large van segment, FCA builds the Fiat Ducato, Peugeot Boxer, and Citroen Jumper at its Italian Sevel Sud plant, with production recently extended through 2023. Thanks to PSA’s acquisition of GM’s European operations, Opel and Vauxhall-badged vans will soon roll from the FCA factory.

As rumors of a kiboshed merger deal swirl (FCA’s controlling family reportedly didn’t approve of the marriage), a new report claims there’s another limited partnership in the works. (Read More…)

By on March 25, 2019

Recent speculation of a potential merger, partnership, or alliance between France’s PSA Group and Fiat Chrysler might be pointless, as the offer has already occured, a report in the Wall Street Journal suggests.

Sources familiar with the matter claim PSA approached the Italian-American auto giant earlier this year in the interest of merging the two companies. Apparently, it wasn’t the first time PSA called up FCA for a hookup. The answer was the same. (Read More…)

By on March 9, 2019

Image: General Motors

The German automaker that cranks out Buick Regals and, until this summer, Buick Cascadas for American consumers is suddenly flying high, distancing itself from its money pit days under former parent General Motors.

After trying and failing to return the Opel (and sister brand Vauxhall) to profitability, GM offloaded the automaker to the French in August, 2017. In cutting its losses, Opel’s former parent put the brand’s future in the hands of PSA’s shrewd CEO, Carlos Tavares, who then enacted the same cost-cutting turnaround plan he performed on his own company. The financial about-face was a quick one. (Read More…)

By on March 6, 2019

Image: FCA

Ford and Volkswagen cosied up last year, cementing their relationship in an automotive alliance announced earlier this year, but could the same thing happen with Fiat Chrysler and France’s resurgent PSA Group?

PSA, which plans to sell Peugeots in North America by 2026, is reportedly hunting for a partner, and FCA Mike Manley isn’t ruling out the possibility. (Read More…)

By on February 26, 2019

Image: Peugeot

Twenty-eight years after limping out of the U.S. marketplace, news comes of Peugeot’s impending return. While we’ve known for nearly three years that a newly invigorated PSA Group plans to slowly increase its presence in North America, ultimately offering French cars for retail sale, until Monday the exact brand at the forefront of the plan remained a mystery.

Wonder no more. The last French brand offered for sale in North America will be the next one offered for sale. (Read More…)

By on February 19, 2019

Image: PSA Group

While your author is normally very wary of manifestos, especially those originating from Europe, an automotive missive from France captured his attention.

It contained all the right ingredients: personal autonomy (ie – freedom), affordability, and most important of all, deregulation. It was a manifesto of freedom, penned by Citroën. I’m yours, comrade — er, camarade! (Read More…)

By on October 8, 2018

Image: PSA Group

PSA Group surely wishes it had a crystal ball. As the French automaker prepares to make a series of key decisions for its planned North American return, the future trade landscape between the United States and Europe couldn’t be murkier. Will U.S. President Donald Trump levy steep tariffs on imported European cars, or will existing and proposed tariffs crumble like the Berlin Wall?

That’s just one consideration company brass needs to weigh. Other hard choices involve selecting the types of vehicles Americans might want to drive. (Read More…)

By on September 20, 2018

Image: PSA Group

Damn, you’re thinking. If I could get my hands on that. Just think — Italian leather shoes, a sport coat, people wrenching their necks as you drive past, Papa Was a Rolling Stone oozing from the stereo…

Okay, this fantasy has gone too far. The vehicle you see above is Peugeot’s e-Legend Concept, a vehicle that wins the “glimpse of the future” contest hands down. This is the kind of all-electric, all-wheel drive, partially autonomous vehicle we like looking at. (Read More…)

By on July 20, 2018

Citroen C4 Cactus, Image: PSA Group

PSA Group has a North American headquarters in Atlanta and it wants to use it. The French automaker also has a reentry plan that’s already underway. By the middle of the coming decade, we could all be behind the wheel of a French car (presumably after trading our Dodge Grand Caravans for the Citroën SpaceTourer Rip Curl).

Well, that might not happen — not if the U.S. imposes tariffs on the European Union, anyway. PSA North America Larry Dominique seems pretty worried that President Trump’s eagerness for tariffs could kibosh the company’s return, leaving mournful American francophiles gazing lustily over the Canadian border as PSA goes wild in Quebec. (Read More…)

By on June 14, 2018

Peugeot 208, Image: PSA Group

Assuming PSA Group‘s plan to re-enter the U.S. market isn’t thwarted by an all-out tariff war, you can expect to see Peugeots or Citroëns plying the roadways of America by the middle of next decade. Maybe it’ll be sooner than that.

Whenever they arrive, the vehicles will boast four-cylinder engines designed in Germany by Opel, a former General Motors division whose parent decided to put it up for adoption. (Read More…)

By on May 16, 2018

peugeot

Since acquiring Opel and Vauxhall from General Motors, France’s PSA Group has dropped not-so-subtle hints that it wants back into the American market. Chief executive Carlos Tavares said the group is already engineering upcoming models to meet U.S. regulations. “That means that from three years down the road we’ll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations,” he explained during the Frankfurt Auto Show.

That means Citroën and Peugeot should have a few vehicles ready for export after 2020. However, selling them won’t be a piece of cake. PSA doesn’t have an established dealer network in the United States, nor does it have a corporate friend in the industry that might allow the company to borrow one.

Still, the European auto group doesn’t seem all that worried. Rather than worry about asking its automotive neighbors to loan it a cup of sweet dealership sugar, it noticed a lot of people prefer aspartame and acesulfame potassium. PSA plans to take a modern, tech-focused, affordable approach to the problem. (Read More…)

By on May 9, 2018

Citroen DS, Image: Wikimedia Commons

While French automaker PSA Group’s newly created North American headquarters resides in the warm, sunny South (Atlanta, to be exact), PSA North America CEO Larry Dominique’s mind often turns to that frosty land to the north.

That’s where PSA, maker of Citroën, Peugeot, and DS vehicles, feels it can gain a firm foothold once it begins shipping its vehicles to North America. A decade-long re-entry plan is already underway, but French car aficionados must first make do with the company’s mobility services. Real, actual cars will follow, and Dominique sees Eastern Canada as key part of the company’s plan. (Read More…)

By on March 7, 2018

Peugeot, Image: Peugeot

The threat of new import tariffs has PSA Group worried about its plan to return to the United States. Following President Trump’s proposal to levy a 25-percent tax on steel imports and a 10-percent tariff on inbound aluminum, Europe balked at the suggestion, leading to further threats of a car tariff.

Right now, the U.S. levies a 2.5-percent tax on imported European vehicles, far less than Europe’s 10-percent tariff on vehicle travelling eastward across the Atlantic. There’s a 25-percent U.S. tariff on European vans and trucks, too, which explains why crates of Mercedes-Benz van components sail into the port of Charleston, South Carolina at regular intervals.

According to Trump, any European retaliation against the proposed metal tariffs — which seem all the more likely given yesterday’s resignation of the president’s pro-free trade economic advisor, Gary Cohn — would see the U.S. ratchet up its car tariff. If the scenario comes to pass, your dreams of one day buying a new French car in America could easily be dashed. (Read More…)

By on January 23, 2018

Peugeot, Image: Peugeot

It’s likely the vanguard of the invasion force is already on Georgia soil, probably after landing at Hartsfield-Jackson following a nice Air France flight from Aéroport de Paris-Charles-de-Gaulle. Don’t be scared, though. These people are delivering choice to new car buyers, at least once their plan is fully underway.

Groupe PSA, maker of Peugeot, Citroën, and DS vehicles, announced Tuesday that Atlanta will become home to its new North American headquarters. It’s an early but crucial step in the company’s decade-long plan to return to the American automotive scene. (Read More…)

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