Ermenegildo Zegna Teams With Stellantis

Jason R. Sakurai
by Jason R. Sakurai
ermenegildo zegna teams with stellantis

Today, the Ermenegildo Zegna Group announced its affiliation with Stellantis. By 2025, the Zegna Group’s entire fleet of 200 will go green. A new green-car policy has gone into effect at the company, well known for its pricy clothing and accessories.

“The quality of our products must go hand in hand with our respect for nature. Protecting and safeguarding the environment is a core value at Zegna for over 110 years. I am proud of our partnership with Stellantis Group, which shares our values and vision to build a better world together,” said Gildo Zegna, Ermenegildo Zegna CEO.

Touting sustainable development and social responsibility, Zegna is going with plug-in hybrids and fully electric vehicles. Reducing emissions and improving air quality are admirable goals for the high-end designer.

Vehicle inclusion was not a part of the announcement. Alfa Romeo and Maserati, with their Italian lineage, would be likely. However, both brands are not what you would call green at this point in time. Neither brand has indicated when or if they will move in that direction.

Among the fashion cognoscenti, it may be more about the appearance of less conspicuous consumption, rather than actual reduction.

Stellantis’ public relations machine was all geared up to run with this one. The details may be sketchy, but the intent is to inspire those who know Zegna.

Carlos Tavares, Stellantis’ CEO said, “We are pleased to be by the Zegna Group’s side with our clean, safe and affordable vehicle range of 30 BEV and PHEV models. Stellantis has the scale, the technology and the ambition to exceed its customers expectation and put their satisfaction at the highest level with efficient mobility solutions.”

The upper echelon at Stellantis did not indicate whether they will be buying Zegna’s Made to Measure custom-made suits or $595 sneakers.

[Images: Maserati, Zegna]

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2 of 5 comments
  • Jeff S Jeff S on May 03, 2021

    Add a landau top and Corinthian leather.

  • RHD RHD on May 03, 2021

    Is the kid in the suit all tatted up or showing his vampire half? As far as the clothing designer association with Stellantis, it appears that there is distraction instead of direction, just when it is needed the most.

  • Jeff S We have had so many article about gas wars. A lighter subject on gas wars might be the scene from Blazing Saddles where the cowboys were around the campfire and how their gas contributed to global warming or was it just natural gas.
  • Jeff S We all have issues some big and most not so big. Better to be alive and face the issues than to be dead and not have the opportunity to face them.
  • NJRide Now more than ever, the US needs a brand selling cheaper cars. I know the old adage that a "good used car" is the best affordable transportation, but there has to be someone willing to challenge the $45k average gas crossover or $60k electric one that has priced out many working and middle class people from the market. So I think Mitsu actually may be onto something. Call me crazy but I think if they came up with a decent sedan in the Civic space but maybe for $19-20k as opposed to $25 they might get some traction there's still some people who prefer a sedan.However, I just compared a Trailblazer on Edmunds to an Outlander Sport. Virtually same size, the Trailblazer has heated seats, keyless ignition and satellite radio and better fuel economy for almost same price as the Mitsu. Plus a fresher body and a normal dealer network. This has always been the challenge off brands have had. Mitsu probably would have to come in $2-3k less than the Chevy unless they can finance more readily to the subprime crowd.
  • MaintenanceCosts At least on the US West Coast, Waze is perfectly happy to send cut-through drivers down residential streets or to disregard peak-hour turn or travel restrictions. I hope if it's going to be standard equipment the company starts taking a more responsible approach.
  • MaintenanceCosts I'm more curious about the effect (if any) on battery lifetime than range. Drawing current faster creates more heat and if that heat is not promptly drawn away it could affect life of the cells.I agree this sort of thing can make sense as a one-time option but is consumer-hostile as a subscription.