A Name Change for General Motors?

Steph Willems
by Steph Willems
a name change for general motors

The automaker says it isn’t in the cards, but an analyst at Morgan Stanley says he’s hearing investor support for the idea. After all, what better way to signal your company’s shift towards forward-thinking electric and autonomous mobility than a fancy rebranding?

General … Mobility?

As reported by Bloomberg, Morgan Stanley analyst Adam Jonas wrote in a note yesterday that “several investors have asked us about the potential for a name change to accompany a radical strategic shift for the company.”

“We have no knowledge or strong opinion on a potential name change, but do not exclude the possibility of such an action being considered by GM’s leadership to help foster perception and cultural change,” he added.

In response, GM says it has no intention of changing its name. Certainly, other corporations have chosen to put a sleek new face on their business by revamping a tired old name. Usually it involves fewer letters and acronyms. Dunkin’ Donuts to Dunkin’, for example. Weight Watchers to WW, Kentucky Fried Chicken to the slimming KFC, or IHOP to IHOb … wait, maybe that last one isn’t a good example. Still, people reportedly bought more burgers after that publicity stunt.

But General Motors, usually referred to as GM, can’t really shed extraneous letters. “GM” is pretty svelte. It’s also instantly recognizable. People know what they’re dealing with; the only concern on GM’s part is telegraphing where it wants the company to go.

And if Mary Barra feels her company’s stock will really hit the big time by inserting more mobility-speak into its orbit, well, look at Ford.

[Image: General Motors]
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6 of 60 comments
  • Jeff S Jeff S on Jan 10, 2019

    All kidding aside I doubt GM will change their name. The name and symbol are easily recognizable and it costs a lot of money to launch a new name. GM is not any worse than Ford or FCA all have their strengths and weaknesses. I have owned several GMs and Fords and overall I have not had any real bad experiences with either. I have preferences as most people have. I cannot complain that much since I have a Chevy truck that I have owned for 20 years which I bought new.

  • 86er 86er on Jan 10, 2019

    Anyone still call it Generic Motors? Or was that a 70s-90s phenomenon? I think if GM ever became Chinese, "General Motors" would still fit.

  • DeadWeight DeadWeight on Jan 10, 2019

    General Tso's Motors!!!

    • See 1 previous
    • Vulpine Vulpine on Jan 10, 2019

      Ahhh... So you're really wanting to call it, "Imaginary Motors", right DW? (Before you respond, look up the history of "General Tso's Chicken.")

  • Speedlaw Speedlaw on Jan 13, 2019

    I"d go with PBM, since all the cars come from one parts bin. It was with great pleasure I drove away from my CTS and the never ending cheap-@ZZ parts that made the design and good engineering a total waste of time. Parts Bin Motors. Like Lego, but more expensive. and I too are in a moderation queue