EV Pricing Could Go The Way Of Gasoline Pricing. In Other News, Sky is Blue

Matthew Guy
by Matthew Guy

Many so-called “analysts” in this industry more than live up to the first four letters in their name, either crying foul over something obvious or failing to recognize the trainwreck of a situation until it’s far too late. The latest? A specter of EV charging prices eventually going the way of gasoline prices, complete with dynamic pricing and unpredictable costs.

You know – things with which drivers of ICE-powered vehicles have been dealing with for decades.

There’s no doubt that pricing structure at EV fast charging stations have changed since they became a semi-regular sight in this country: per hour pricing, per kWh pricing, idle times, the lot. Proponents of per hour pricing say it’s a way to quash people parking their EVs at a charger for periods long after the thing has reached a one hundred percent charge, while the crowd championing per kWh structure argue it’s a far more balanced and fair way to mete out electrons.

Now, some groups – mainly ones who are in the game to make money – are sounding an alarm about companies which may introduce so-called surge pricing, a concept in which the cost of electricity spikes (pun intended) during periods of high demand. While the term took off in popularity thanks to companies like Uber, it’s a fact the practice has been around in fuel stations forever. Prices at the pump took off just in time for the long weekend? Gee. Tell me a new one. The amount posted per gallon fluctuates between the time you passed a station on the way to work and yer evening commute? Been going on for years.

All of which is to say: welcome to the real-world EV owners. The rest of us have been dealing with this nonsense since Christ was a cowboy. An advantage that drivers of electric cars do have is the notion that a suggested 80 percent of charging happens at home, either through the Level 1 chargers generally included with new EVs or via a Level 2 unit owners have installed in their garage. It’d be a lot more convenient for ICE gearheads, too, if we all had fuel pumps in our driveway (even if we had to pay to fill them, which is the closest allegory to having an EV charger at home, I guess; time for more coffee and to end this analogy).

Jacking prices at different times of the day will surely lead to more profitability for the companies which own these Level 3 chargers, a fine development so long as they plow a few bucks into maintaining the things and ensuring they work. Right now, there’s an excellent argument that building Level 3s is primarily a land grab for some companies; that is to say, they hoover up the prime spots, plunk their chargers in place, and forget about them until something better (or that chance to make more profits) comes along. 

According to Automotive News, combined net losses for three of the biggest charging companies (ChargePoint, EVgo, and Blink) exceeded $600 million last year. Something’s gotta give – and it’s likely to be reflected in the cost of public charging.

[Images: Sundry Photography/Shutterstock; S&P Global]

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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Johnathan Johnathan on Feb 14, 2024

    Here's a radical thought. Let's stop subsidizing things. Everything. And see what things look like after they settle down a bit. Only then can consumers make informed decisions....

  • Tassos Jr. Tassos Jr. 6 days ago


  • UnoGeeks Thanks for the informative article. Unogeeks is the top Oracle Integration Cloud Training Institute, which provides the best Oracle Integration Cloud (OIC) Training
  • Varezhka And why exactly was it that Tesla decided not to coat their stainless steel bodies, again? My old steel capped Volant skis still looks clean without a rust in sight thanks to that metal vapor coating. It's not exactly a new technology.
  • GIJOOOE “Sounds” about as exciting as driving a golf cart, fake gear shifts or not. I truly hope that Dodge and the other big American car makers pull their heads out of the electric clouds and continue to offer performance cars with big horsepower internal combustion engines that require some form of multi gear transmissions and high octane fuel, even if they have to make them in relatively small quantities and market them specifically to gearheads like me. I will resist the ev future for as long as I have breath in my lungs and an excellent credit score/big bank account. People like me, who have loved fast cars for as long as I can remember, need a car that has an engine that sounds properly pissed off when I hit the gas pedal and accelerate through the gears.
  • Kcflyer libs have been subsidizing college for decades. The predictable result is soaring cost of college and dramatic increases in useless degrees. Their solution? More subsidies of course. EV policy will follow the same failed logic. Because it's not like it's their money. Not saying the republicans are any better, they talk a good game but spend like drunken sailors to buy votes just like the libs. The sole function of the U.S. government is to take money from people who earn it and give it away to people who didn't.
  • CecilSaxon Sounds about as smart as VW's "SoundAktor"