Ford Rolls Out Off-Road Packages at SEMA

Matthew Guy
by Matthew Guy

Catering to the overlanding crowd (or at least people who wish to look like they’re into the scene – we’ll call them broverlanders), Ford introduced a brace of ORV packages at the SEMA Show. Featuring bumpers, lights, and lifts, one is for the Ranger while another is for the Bronco.


Starting with the latter simply because I like it better and I’m the one hammering away at this keyboard, this Bronco ORV package is intended for trims that aren’t burly from the factory – think Big Bend, Black Diamon, and Outer Banks. Bilstein-branded suspension components provide a 2.0-inch lift that sits atop 35-inch tires on retro-themed white wheels. Also on tap are an underhood air compressor (that mattresses in yer rooftop tent isn’t going to inflate itself, right?) and an available ARB jack which will never be used. Ford didn’t mention specific numbers for power upgrades but does promise a unique software calibration for the 2.3-liter engine and high-clearance Borla cat-back exhaust. That, along with a few stickers, gotta be worth a handful of horsepower.


If you’d rather off-road in a pickup truck with an honest-to-Henry open cargo bed, Ford has you covered with a similar kit for the Ranger. Promised for 2024 Ranger XLT and Lariat models optioned with four-wheel drive, this package adds an ARB suspension kit plus new front and rear bumpers with additional recovery points from the same brand. That onboard air compressor crops up here as well, along with a raft of auxiliary lighting and an optional, 47-quart fridge/freezer. Hey, gotta keep the beverages cold somehow, right?

"Ford customers love to personalize the performance and appearance of their vehicles," said Mark Wilson, Ford North America Vehicle Personalization manager. "The Ford Performance parts packages we're debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box." These kits were apparently developed in response to customer feedback and will be available via the Ford Performance Parts website or at a dealer accessory counter. We’re sure the F&I office would prefer the latter, added into the purchase price and spread out over a terrifying 96 months. Sign here, please.


Pricing for each package will be available nearer each package’s on-sale date early in 2024. Ford promises installation of this gear can be handled by either a Blue Oval dealer or an ASE-certified shop.


[Images: Ford]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • MaintenanceCosts MaintenanceCosts on Nov 02, 2023

    This is now several instances of white rally-style wheels we've seen from OEMs within a few months. Maybe they will displace the black-wheels trend. That would be a good thing.

  • Cprescott Cprescott on Nov 02, 2023

    More proof that SEMA hasn't been meaningful in over two decades.

    • Dukeisduke Dukeisduke on Nov 02, 2023

      Like everything else (Woodward Dream Cruise, Monterey Weekend) it's been co-opted by the OEMs. The marketing departments at the OEMs think they won't be thought of as "cool" if they don't have a presence at these events.


  • Kars This article was about Ford not Tesla - you are clearly confused.
  • Ollicat Those are individual charging stations vs entire gas stations that have 8 - 16 pumps. And gas stations take 3 minutes to fill vs 30 min to hours for a charging station. And gas pumps are much more likely to be working vs charging statins. Nice try with more propaganda though.
  • Richard Poore Sure, as the article itself notes (hence my ire) California has mandated that all new vehicles sold in state be EV by 2035. They require EV or hybrid by 2026. Since the author admits to this mandate it seems that the article title is clickbait... was really hoping that there was some sort of changes in the CA position since the state is sorely behind on where they need to be with charging stations for this sort of requirement.
  • NotMyCircusNotMyMonkeys PRESIDENT HARRISS, THE YOUNGEST FEMALE OF COLOR PRESIDENT WILL SCALE BACK EV REQUIREMENTS. FAT ORANGE WILL BE DOING TIME
  • VoGhost When will Audi eliminate the fake, oversized grills that impede aerodynamics?
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