AMG Says It Will Gradually Become 'More and More Electric'

Matt Posky
by Matt Posky

This year marks the 50th anniversary of Mercedes-Benz’s high-performance AMG division, and the company decided to celebrate by offering a new Anniversary Edition GT Coupe and letting slip that it will build electric vehicles in the future.

While Mercedes-Benz formerly provided an extremely limited-production SLS AMG Electric Drive in 2014, that EV’s restricted functionality and stratospheric price tag left the impression that the technology wasn’t yet ready. The juiced SLS turned out to be more of an experiment than anything but, now that the experiment is over, it sounds like they’ll be taking a serious stab at electrified AMGs.

Ola Källenius, Mercedes’ research and development head, told Car and Driver that AMG genuinely plans to embrace both hybrid and pure EV models in the future — possibly even adapting vehicles from Daimler’s imminent EQ electric mobility arm.

“I don’t think they are opposite extremes,” he said. “AMG has always been about driving performance and offering customers a superior experience, but at the same time—and I think this is the sweet spot of AMG—they are cars you can really drive every day as well. Electrification will find its way into AMG, and for me it’s not impossible that you’ll have a fully electric version or an AMG variant of an EQ.”

Mercedes is already keen to implement its new 48-volt hybrid system into mainstream cars, and AMG is placing a hybridized 1.6-liter Formula One engine into its maniacal-sounding “Project One” hypercar. It also recently confirmed that vehicle would surpass 1,000 horsepower, so it’s not likely to be something you’ll see in every parking garage — if ever.

While we don’t have even a loose timeframe of when Mercedes-AMG’s might launch its first large-volume EV, Benz has assured us that it is an unavoidable part of automotive progress. “It’s just a matter of time before we go more and more electric,” Källenius said.

Meanwhile, the Project One should arrive at the Frankfurt Motor Show in September.

[Image: Mercedes-Benz]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Blueice Patient 28, sorry, but it is Oktoberfest. Bring a kegof Kraut beer and we will 50% you.
  • Bd2 Probably Toyota, Hyundai is killing them these days.
  • Bd2 Japan is evil, stop buying their vehicles. I hope TTAC has a holiday for PEARL HARBOR.
  • Wolfwagen If Isuzu could update this truck and keep the cost between $25K - $30K they would sell like ice pops on dollar day in a heat wave.
  • 3SpeedAutomatic I'm at that the inflection point of do I continue to putting money in a 12 yr old SUV entering a heavy maintenance cycle or start shopping.I have noticed comparable new SUVs with $2.5k knocked off the sticker price, but still with the shenanigans of $300 for nitrogen in the tires. However, I have noticed the same 2 yr old SUV which are only $4.5K less than the original sticker price. Usually the used cars price should be 35% to 40% less. This tells me there's a stronger market for used as opposed to new. Part of this is to handle the monthly note. Considering installments of 72 months, you'll never pay the beast off. Just wait till the end of the model year which is just two months away, and I think the comparable new SUV will come with larger markdowns. May not be the color you want, but there are deals to be made. 🚗🚗🚗
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