Something Hot (and Foreign) This Way Comes? Skoda Trademarks VRS Name in U.S.

Steph Willems
by Steph Willems
something hot and foreign this way comes skoda trademarks vrs name in u s

Czech vehicle names and badging are piling up at the U.S. Patent and Trademark Office, adding fuel to the rumors of a stateside Škoda launch.

On July 14, Škoda Auto filed a trademark application for VRS, which is the performance variant of the brand’s Octavia lineup. If the Czechs do invade the American marketplace, they might bring something fun with them.

A month ago, Škoda filed for use of the “Skoda H-Tec” name, but the rumor mill mother lode came in late May, when the Volkswagen-owned automaker filed trademark applications for “Skoda Superb”, “Superb”, “Octavia”, and “Yeti.” That’s an entire lineup of vehicles, even though the company hasn’t sold a product in the U.S. since the early 1960s.

Parent company Volkswagen Group hasn’t said anything about its plans for the surging European brand. The trademark filings could simply be a way for the company to preserve the names, even if it has no plans to use them.

Still, Volkswagen’s starting to show some newfound flexibility in the post-emissions scandal era, and a U.S. Škoda introduction can’t be ruled out. Vojta Dobeš, TTAC’s resident Czech, speculated that Volkswagen could abandon its traditional entry-level passenger car lineup and slot Škoda vehicles into that market niche.

Volkswagen’s putting most of its U.S. development efforts into cranking out money-making crossovers and SUVs. The guilt-ridden company also wants to be an electric car leader. Where does that leave someone looking for an affordable, gas-powered econobox with European pretensions?

Škoda’s star is rising overseas. Just today, the brand announced record sales in the first half of this year. With 569,400 deliveries in the first half of 2016, the brand’s sales performance topped last year’s figures by 4.6 percent.

[Image: Škoda Auto]

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  • Cabriolet Cabriolet on Jul 28, 2016

    Not to be a poor sport but the correct name is Czech Republic. Slovakia is another country. Been that way for a few years and KIA has quite a large factory there. I did business with Slovakia for quite a few years. Some American companies are based in that country. Would like to mention names but not the right thing to do.

  • HotPotato HotPotato on Jul 31, 2016

    The Skoda Yeti could be a big hit in the US, where we love us some Kia Soul. Then again, it could be a big flop in the US, where we hate us some Fiat 500L. The compact-tall-wagon space is very fickle: witness the market's rapturous reception for the first-gen Scion xB vs. its utter disdain for the second-gen xB, even though the second-gen was undoubtedly more pleasant to live with on the daily.

  • Bob65688581 Small by American standards, this car is just right for Europe, and probably China, although I don't really know, there. Upscale small cars don't exist in the US because Americans associate size and luxury, so it will have a tough time in the States... but again Europe is used to such cars. Audi has been making "small, upscale" since forever. As usual, Americans will miss an opportunity. I'll buy one, though!Contrary to your text, the EX30 has nothing whatsoever to do with the XC40 or C40, being built on a dedicated chassis.
  • Tassos Chinese owned Vollvo-Geely must have the best PR department of all automakers. A TINY maker with only 0.5-0.8% market share in the US, it is in the news every day.I have lost count how many different models Volvo has, and it is shocking how FEW of each miserable one it sells in the US market.Approximately, it sells as many units (TOTAL) as is the total number of loser models it offers.
  • ToolGuy Seems pretty reasonable to me. (Sorry)
  • Luke42 When I moved from Virginia to Illinois, the lack of vehicle safety inspections was a big deal to me. I thought it would be a big change.However, nobody drives around in an unsafe car when they have the money to get their car fixed and driving safely.Also, Virginia's inspection regimine only meant that a car was safe to drive one day a year.Having lived with and without automotive safety inspections, my confusion is that they don't really matter that much.What does matter is preventing poverty in your state, and Illinois' generally pro-union political climate does more for automotive safety (by ensuring fair wages for tradespeople) than ticketing poor people for not having enough money to maintain their cars.
  • ToolGuy When you are pulled over for speeding, whether you are given a ticket or not should depend on how attractive you are.Source: My sister 😉