By on February 19, 2021


Designworks, BMW’s California design studio, has announced their first collaboration with Sea Ray, the storied boat builder, on their new Sundancer 370 Outboard. Released to coincide with the 45th anniversary of the Sundancer series, it’s a swoopy-looking departure for the iconic maritime manufacturer.


According to Sea Ray, their agenda is to move Sea Ray forward, with four design characteristics: Sleek, confident, athletic, and distinctive. Sea Ray pointed to the Sundancer’s s-sheer line in the sides of the boat as indicative of its sleekness. What they referred to as a strong character jawline is where confidence comes in, and they say athleticism is the angularity of the design. Lastly, the Sundancer 370’s use of the Sea Ray hull emblem is what makes it distinctive. Think BMW design aesthetic on the water, and a complete rework of what is a Sea Ray boat.


Sea Ray looked to Designworks for their next generation of boats, backed by their core values. “Sea Ray has a rich history as a leading boat manufacturer for more than 60 years,” said Johannes Lampela, Director of Industrial Design at Designworks. “The Sea Ray look is very recognizable, and our goal in working together was to further strengthen that design DNA by bringing forward the most iconic features through a modern design execution.”


“Working together with Designworks, we were able to produce a fresh set of design principles that pay homage to our brand’s past while indicating the future, resulting in a look that is undeniably Sea Ray,” said Charlie Foss, Sea Ray Design Director. Delving into a project outside the norm for Designworks, luxury and performance cars and motorcycles, no doubt gave their designers an opportunity to extend their reach, working alongside Sea Ray’s own team to determine what the end product would look like.


It is helpful that Sea Ray noted the base price of $749,828 on their website, lest you be mesmerized by the Mercury 300 Verado tri-300-HP outboard engines with Joystick Piloting, or the dual 12-inch Simrad touchscreen displays on the digital dash. Almost every other feature or amenity is prefaced with the word optional, which tells me you’ll need to bring a lot more to the table than the base amount if you want to be the envy of most at the local marina. According to, marine fuel is averaging about $3.25 per gallon, and the Sundancer 370’s 250-gallon capacity will run $812.50 to top off for a weekend of fun on the water. Sea Ray’s VesselView data monitor not only allows you to monitor all three engines on the boat’s screens, you can also customize data points and connect it to your mobile device, so you receive an alert at the point of failure.


At 39 feet, nine inches long and 12 feet wide, and 18,100 pounds, you won’t be taking this cruiser in and out of the water, parading it through the streets, and parking it in your driveway. Well, at least technically you wouldn’t, but then again, you don’t have a neighbor like mine that’s had his boat in what amounts to the entirety of his front yard for the past two years, maybe longer. Ah, the pride of boat ownership.

[Images: Sea Ray, DesignWorks]

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6 Comments on “New Sundancer Boat a BMW Designworks and Sea Ray Collaboration...”

  • avatar

    Mercury Marine just launched a 7.6L, V12, 600 HP outboard, so next up will be the SeaRay M-Edition.

  • avatar

    I’ve been following the 7.6L V12’s. Those will be impressive. I run twin 502’s in my SeaRay 370 SuperSport, but she’s a bit older. When the time comes for Florida retirement something like this on the used market with the triple Verado’s will be perfect for coastal living.

  • avatar

    “Sea Ray looked to Designworks for their next generation of boats, backed by their core values.”

    “, backed by their core values”. What in hell does that mean in this context? Gobbledegook.

    But wait, there’s more:

    “we were able to produce a fresh set of design principles that pay homage to our brand’s past while indicating the future, resulting in a look that is undeniably Sea Ray,” said Charlie Foss, Chief Nitwit in Charge of Terminal Febrile Nonsense.

    A fresh set of design principles? What, like Newton? You flatter yourself, sir. Looks like a damn boat to me.

  • avatar
    Art Vandelay

    If I am going to read about marine companies collaborating with automakers then I had better see a C-4 Corvette ZR-1 in the article.

    • 0 avatar

      C4 Corvette with Mercury Marine engine:

      GM of course was copying Ford and their (superior) collaboration with Yamaha:

      [Redline limited to protect the accessories, not the engine. No EGR system outside California. Non-interference.]

      Speaking of Yamaha, if I ever have room I would like to pick up a nice used C7 (the Yamaha not the Corvette). Not the brand-new C7X – because apparently the global Manufacturing Shark Jump of circa 2012 sucked Yamaha in along with everyone else:

  • avatar

    Seven. Hundred. And. Fifty. Thousand. Dollars.

    Holy [email protected] Better come with an inflatable…something.

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