Chrysler Group LLC CEO Sergio Marchionne threw down the gauntlet for Jeep during an interview on Detroit’s WJR-AM at the 2014 Detroit Auto Show, proclaiming that the Rubicon-rated brand will move 1 million units onto the trails and highways by the end of this year.

While Skoda has long been the Cinderella story of the Czech Republic, Skoda could soon find itself deposed as sovereign of their domestic auto market.

Despite giving the old college try for decades, Volkswagen is still confounded by the lack of cachet their namesake brand holds among the hearts and minds of many an American. With VW of America CEO Jonathan Browning stepping down and returning to the United Kingdom at the end of this year, the Wolfsburg automaker hope one of their own, successor Michael Horn, will be able to finally crack the code of success in the United States.

Though Hyundai has set its sights on some sales gains in 2014 in the European market, the automaker has no plans to defend market share to the death, opting for repeat business rather than taking the Germanic approach of volume at all costs.

Customers in Latin America may soon have another cheap transportation option if Nissan CEO Carlos Ghosn decides to build Datsuns in Mexico.

Though MINI’s lineup hasn’t (literally) lived up to its name since its reboot by parent BMW, product boss Pat McKenna would like to see the Rocketman — a MINI that truly is mini — appear in showrooms all over the world.

For that scenario to play out, though, the Rocketman needs a flight partner.

On the heels of “ the biggest thing to happen in the commercial world” that is the Ram ProMaster — whose page links back to our review, of course — the Italo-American truck division has announced the introduction of the ProMaster City in late 2014.

The Great Recession has given us so much since it began five years ago with the fall of Lehman Brothers and Washington Mutual, from underwater mortgages and high unemployment, to bailouts of the financial and automotive manufacturing sectors and credit freezes.

Regarding the last item, a byproduct from said freeze will flood automakers with the potential to retain and steal customers when more and more leases draw to completion in the next year.

Based upon a survey of 1,084 conducted by Boulder, Colo. firm Navigant Research, it would appear most won’t be in the market for EVs anytime soon due to the price of admission being too rich for their blood… for any EV.

Business Insider wanted to know the buying habits of Americans when it comes to cars. Thus, they asked Kelley Blue Book to present their findings from data gathered between January and August 2013, as well as the lowest price for each top model sold in New York City in November of this year.

Remember when Lincoln had cars with names such as Mark, Continental, Zephyr, Town Car and Versailles? Alas, unless you want to own a body-on-frame SUV from the newly renamed Lincoln Motor Company, your choices begin with MK, and end with a letter that somehow corresponds to the model in question.

Should Ford’s VP of Global Marketing Jim Farley have his way, however — and you happen to also be a resident of China — the next Lincoln to be sold may have a real name upon its backside once more.

McLaren, like many makers of luxury goods, is having a difficult time moving their fine wares in China as of late, all thanks to a crackdown against lavish spending begun last year by the country’s Communist government.

While Nissan plans to resurrect Datsun to battle Toyota’s scions in North America, the automaker is bringing Infiniti back home to Japan by delicately mounting its badge just so upon the grill of what will be the Skyline sedan. Just the badge, though.

Once upon a time, one man rose from the realm of sales to helm Ford’s truck division. With his iron fist, he divided the F-150 range into several specialized units, reaping the rewards as his dominion over the light truck market expanded.

That man is Doug Scott, and this is the tale of how he came to be the Sovereign of Truck Mountain.

GM wants to move Opel upmarket (again,) to allow more breathing space for Chevrolet in Europe, Reuters reports. Frustrated Opel dealers say GM needs to declare what it wants, and stick with it for a change.

Each year, 24/7 Wall Street predicts which brands will disappear next year. It does so to dubious success. Of the 10 brands predicted to disappear in 2012, eight are still alive (more or less.) Only Saab is gone (some say it is not), and Sony Ericsson is now Sony. Of the 10 brands predicted to disappear in 2014, two are car brands, one is a buff book.

The Chinese-Israeli co-production Qoros has not sold a single car yet, but it already finds itself in the legal hot seat. Via a temporary injunction of a court in Hamburg, Germany, Audi precluded Qoros from using – the letter Q.

Ford will have to deviate from its “One Ford” strategy if it wants to break into the Chinese market in a serious way, says Reuters. Ford is developing what it calls a “Value B” model that is aimed at the increasingly important sub $10,000 market in China. And that’s only the beginning …

Toyota will launch two China-only brands next year, one for each of its two Chinese joint ventures, a Toyota executive told Reuters today. Toyota had been one of the last hold-outs in the China-only business, after most other makers had caved in to the strong suggestions of the Chinese government that China-only brands are good for the Chinese joint venture.

A year ago, we wrote about China’s suicidal brand binge:

“If Chinese carmakers will do what they say – and they appear to be utterly committed – then China will soon wallow in a sea of car brands nobody has ever heard of, and nobody will ever be able to remember. Sometimes, it feels as if it is the long-term goal to give each and every of the 1.3 billion Chinese his or her individual car brand.”

A year later, the brand disease claims its first victim, and it is Chery.

GM added more capacity to its Chinese Baojun brand by opening a factory in Liuzhou, southern China. Plant and brand are part of the SAIC GM Wuling joint venture, where GM holds 44 percent, SAIC 50 percent, with 6 percent held by Wuling.

Baojun started with the Baojun 630, a compact sedan based on an older Buick Excelle/Daewoo Lancetti platform, later the Le Chi was added, a rebadged Chevrolet Spark. By 2015, Baojun wants to have a total of five models, Reuters says.

Baojun is one of China’s joint venture brands, which we at TTAC like to call “fake Chinese brands.”

Some of you may remember the “No Audi” signs at U.S. parking garages at the height of the unintended acceleration craze of the late 80s. In a garage in China, one can see the reverse: Only Audis, other cars go elsewhere.

The most successful brands in our industry don’t have much meaning to them.

Toyota, Chevrolet, Ford, Hyundai, Kia, all of these are names that wouldn’t evoke much of any imagery had their manufacturers never existed.

Mercury and Saturn are popular planets that make you think of space and the futuristic pursuit of those faraway places. Acura should be quite accurate and precise. Rams are tough. Infiniti pays homage to the outer limits of capability and performance.

Yet all of these names experienced failure, or ultimately failed, due to the key essential ingredient within any brand’s reputation.

Product.

“Should Opel, Chevy coexist in Europe?” This is what Automotive News [sub] asks today without offering a real answer. Let’s have a look. Then, cast your vote.

GM has blamed Western Europe location for Opel’s woes, unions, the economy. Opel has a brand crisis, and the crisis is “a self inflicted-wound,” says Christiaan Hetzner, Reuters’ man in Frankfurt, Germany, in an article on why Opel is in so much trouble. “Reputation is seen as the problem, not cars.” The recent attempts to move the Opel brand up-market ripped those old wounds open and could kill the patient.

When Renault had rolled out its Alpine A110-50 a few weeks ago, the logical conclusion was that this was not just to celebrate the 50th birthday of Alpine. Today, Renault COO Carlos Tavares tells Bloomberg that Renault is thinking about bringing back Alpine as a brand for sports cars, and to create another high-end brand for luxury models in a bid to become a true global carmaker.

Bloomberg’s trademark monitor reports that GM filed an application to register “Electra” as a trademark, which triggered suspicion that a Buick Electra may see the light of day again.

Car companies the world over get in line to spend $185,000 (for starters) to register their brands as what is called a “Top Level Domain” or TLD. Instead of, say “Chevrolet.com,” in the future, you will be able to type only “Chevrolet” to get to the site. Google allows you to do the same right now, but also gives you a long list of other choices.

Daimler and BYD unveiled their joint EV brand Denza today. They literally just unveiled the brand. The cars will be unveiled at the Beijing Motor Show in the last week of April. They should have kept everything covered and hire some professionals.

Volkswagen received a legal black eye from its estranged Japanese partner Suzuki. Volkswagen had taken a silly trademark fight all the way to the General Court of the European Union, and lost today, Reuters says. This is unrelated to the divorce proceedings between Volkswagen and Suzuki, but it definitely comes at an inopportune time.

The other day, I walk (don’t ask why and what for) through Tokyo’s red-light district, known to connoisseurs as Kabukicho, and I spot some HUMMERs curbside. HUMMERs are not new to the neighborhood. In Japan, HUMMERs used to be popular with certain groups, known as the Yakuza, who also frequent Kabukicho.

However, they had H2s, not the HUMMERs I saw.

Chinese media has written for a while that Volkswagen and its Shanghai joint venture with SAIC will do a new “Chinese” brand called “Tianyue” by the Chinese, or “Tantus” by the longnoses. Only Carnewschina did some research and tells us what those names really mean. Careful, do not read on if you are offended by “mature” content, or could be fired for reading such.

There is nothing wrong with updating the logo of a car company once in a while. At Volkswagen, we did it about once every twelve years, to the joy and enrichment of corporate design houses and makers of backlit signage. But did you ever notice that the Volkswagen logo changed? You are not supposed to. The holy grail of logo updating is doing it while the world remains oblivious and thinks it’s the old one.

Jaguar blew that bigtime, says the branding blog BRAND NEW. Boy, did that logo update ever get noticed.

The massive wave of recalls that brought some 9 million Toyotas back to the dealers, amidst a frenzied coverage by a sometimes hysteric media, did less damage to the brand than imagined. A study from North Carolina State University shows that Toyota’s safety-related recalls that began in 2009 had little to no impact on how consumers perceived the brand.

The trip had been keeping the gaggle of foreign reporters that cover the Japanese auto beat awake for weeks.

“Are you going on THE TRIP???” “Yes. Did you hear Toyota is actually PAYING for flight and hotel?” “REALLY?” “I kid you not.” “NO WAY!”

Not prone to believing in miracles, I called Toyota to find out what flight and hotel to book. “Oh, no. We’ll take care of you.” Unheard of.

Hyundai may really, honestly launch its own luxury brand. In a way, at least, perhaps

For years, Hyundai has been going back and forth over on question: Luxury brand or not? Imitate Infiniti? Do it like Lexus? A la Acura? This conundrum produced millions of Google hits, but otherwise led to nothing. Hyundai may finally cave in and do it. Hyundai’s U.S. sales chief Dave Zuchowski told Automotive News [sub] that such a move could be in the offing. Why? Customers are well ahead of Hyundai and already created a new brand called “Genesis.”

Said Zuchowski:

Welcome to Marketing 101. Today: Brand loyalty.

Polk finally gives an answer to a question that had given mankind sleepless nights, for als long as since the invention of the wheel: Why do customers stay loyal to their car brand? Really: Why in God’s name? Truth be told, Polk only asked why owners of luxury vehicles return to their dealer to buy again. Instead of, say, emigrating to North Korea. Or joining the witness protection program. The study produced shocking revelations.

Tesla is one of the ten highest rated car brands in America, says the Consumer Reports 2012 Car-Brand Perception Survey. Is that a good thing? Marketers are troubled by this development. The trouble is not that a newcomer like Tesla is rated so highly.

Overall, the halos of the top brands are fading fast.

There was ample hand-wringing when Volvo announced the death of their iconic station wagon in North America. While enthusiasts mourned the death of a cult classic, Volvo also announced a plug-in hybrid version of their V60 wagon, powered by a diesel engine and a hybrid drivetrain. Naturally, this vehicle was not destined for sale in North America.

The non-available V60 plug-in constituted the ultimate slap in the face for the Volvo faithful. Here was the newest generation of Volvo wagon (as opposed to the warmed over XC70 offered recently) with an environmental bent and the Euro-cachet of a diesel engine – but where was it? As Jamie Kitman of Automobile magazine rightfully pointed out, their core buyer is “green” but refusing to import such a vehicle may not be “lunacy”, because the Swedes have something more suited for American tastes – the same hybrid goodness, packaged as a gasoline-powered crossover.

Once upon a time, the Dodge brand was brimming with pride. In the mid-to-late 1990s, Dodge had it all: affordable compacts, big front-drive cruisers, the hottest trucks on the market, and of course, the Viper. And when the times were good, all of those part melded into one brash, exciting, quintessentially American brand. From Neons and Intrepids, from Rams to Vipers, Dodge could do it all, as long as “it all” included a healthy dash of in-your-face attitude. But over the years, as Dodge’s shining moment faded into memory, the brand has managed to become both less viscerally appealing and less well-rounded. And when Fiat’s leadership stripped Dodge of the Ram “brand,” shucked its designs of their truckish cues, and repositioned Dodge as a more “youthful” and “refined” sporting brand, it seemed as if Dodge as we knew it was dying. Since hearing of Fiat’s plans to bring Alfa stateside, and with Dodge appearing to have lost out in brand alignment product battles, we’ve been wondering for some time now if Dodge isn’t headed out to pasture. Now there’s even more evidence that Dodge is being hollowed out en route to replacement with Alfa, as Automotive News [sub] reports

Absent from the redesigned SRT Viper will be the name Dodge… Viper has been linked to Dodge since the Dodge Viper RT/10 concept debuted in 1989. The first Dodge Viper SRT-10 went on sale in 1992, and over the years 28,056 Vipers were produced, according to Chrysler.

Not any more. Essentially, SRT becomes a brand with its own vehicle, in this case the SRT Viper.

That’s right, Dodge won’t have a Viper or a Ram (or, more prosaically, an Avenger or Caravan). Some might argue that, absent these components, the Dodge name doesn’t mean much of anything anymore. Certainly it doesn’t seem that Dodge can have a particularly bright future without any links to its last moment of glory.

Lotus is one of those brands that every auto enthusiast loved to lionize, despite (or possibly because of) the fact that it hasn’t made a profit for its owner, Proton, in 15 years. But now things are changing. Lotus itself is in the midst of a makeover, seeking to transition from niche sports- and track-car company to a Ferrari and Porsche-rivaling aspirational brand. Meanwhile, back in Malaysia, its owner, Proton, is undergoing a few changes itself. Having been founded as a state-backed business, Proton may soon be privatized, reports Bloomberg. And as a result, Protons private investors could push for a quick divestment of the firm’s Lotus holdings. One such investor, Gan Eng Peng of HwangDBS Investment Management, tells Bloomberg

It will make sense for them to sell it. Proton and Lotus are not a good fit. They are in different market segments, both in terms of geography and product.

Hyundai has a new and extremely successful spokesman. He is well-known, he can speak about cars with more authority than a football player. Best of all: He works pro bono. It is Volkswagen’s CEO Martin Winterkorn. With a low-cost video, Winterkorn catapulted Hyundai’s image to formerly unknown heights.

The German magazine Wirtschaftswoche reports that the image of Hyundai took a leap a few days after Martin Winterkorn walked over to the Hyundai stand at the Frankfurt motor show and praised the non-rattling steering column.

China might be going on a deadly brand binge as Bertel prognosticated. Here is a new brand that at least is worth a look: Qoros. It is a joint venture between Chery Automotive and Quantum LLC from Israel. The joint venture had been approved way back in 2007, but things slowed down soon after that – in 2008. Now they are back, with a very first concept car that looks – well, it looks like a cow.

Tweet! Tweet! Tweet! If you have enough followers on Twitter and the like, Chevrolet might give you a free 2012 Sonic. Not for keeps. But for 3 days. It’s the new long-term tester of the 140 character age.

According to Automotive News [sub], General Motors has hired Klout, a company that ranks a person’s “social influence.” Well, social networking influence. In the past, people with high Klout scores received free review copies of software, deodorant, or coffee. Now, they get a car.

Sometimes, there are perks in this business. Yesterday, I had the biggest perk so far: I saw a $375,000 (base) supercar in the nude. And I could ask the man who built the LFA what he was thinking. He thinks the LFA could change Lexus as we know it.

A TTAC tipster sent us a Teknikens Värld interview with Saab’s long-suffering would-be rescuer, Victor Muller, in which the eternal Saabtimist seems ready to admit defeat. In essence, he admits that GM is unlikely to ever approve a plan involving Chinese firms, that the Chinese firms are throwing “money into a black hole” and that all the previous plans are off the table. Of course, Muller does seem to think that some kind of rescue may yet be possible, but he admits

If I doze off Saab would disappear in an instant

If Muller is losing faith, and doesn’t even have a hairbrained scenario to hype, it seems that the end may well be near. But then, the whole rescue of Saab is beginning to be eclipsed by questions about Muller’s erstwhile partner, Vladimir Antonov, who was recently bailed out of British jail, where he was being held on charges of embezzlement and document forgery. But first, to the Muller interview…

Wintertime is coming, mama, the windows are filled with frost. So I went over to the nearby strip mall to get some thermal underwear. That doesn’t rhyme even half as well as Dylan’s most forced rhymes, but it’s really what happened. There’s a C.W. Price store in the mall. It used to be a location of the A.J. Wright chain that went under, and from the looks of things, all they needed to change were the signs. C.W. Price carries pretty much the same overstocked and distressed merchandise as A.J. Wright. Not quite as depressing as shopping at Big Lots but definitely not the Somerset Collection. While I was at the store of course I had to check out the cheap R/C cars that they had on sale for $6.99 and $7.99 with the other Christmas toys. At first glance they looked like Ferraris, Lamborghinis, Bugattis and Ford GTs. Actually, at second and third glance they still looked like those cars, scale models accurate down to the Veyron’s distinctive black hood, horseshoe Bugatti grille and exposed mid-mounted W16 engine.

In China, a “sub-brand” is a brand under a foreign-Chinese joint venture. Examples: Venucia under Dongfeng-Nissan, or Everus under Guangzhou-Honda. ( Bertel insists that “sub-brand” is a misnomer, but TIC, This Is China, and he better get used to it.)

The Chinese central government ordered the joint ventures to start the sub-brands. “Order” is maybe too harsh a word, let’s call it strong recommendation. Resistance by the foreign partner is futile. If the foreign partner would ignore the wishes of the Chinese government, life would suddenly become very difficult. Applications for new factories, new cars, new permits, new visa for employees, etc etc, would suddenly be delayed or outright refused.

Why does the Chinese government want the sub-brands? Two words:

Chrysler’s latest “Imported From Detroit” ad, which seems to be trying to convince itself to “see it through,” continues the brand’s recent tradition of associating itself (perhaps a bit too closely) with the trials and tribulations of the city of Detroit. That approach, like the 300 itself, might play well in parts of the US market… but Chrysler needs its cars (and ads) to do more. Imagine how this ad might go over in Berlin or Milan, and you might catch a glimpse of Chrysler’s larger challenge: making its cars relevant globally as both Chryslers and Lancias.

With today’s official confirmatio n that Fiat’s US market brand boss, Laura Soave, has been replaced by Timothy Kuniskis, there’s more than a little attention being paid to the Fiat 500’s stateside sales and marketing. Which is something of a curious state of affairs; after all, when the 500 was introduced to Europe, it was quite well-received by the press and public. In hopes of tracking down some kind of explanation for this discrepancy, I hit Youtube looking for ads introducing the Fiat 500 to European markets. The first spot I found can be seen above, and it encapsulates how I feel the 500 probably should have been introduced to the US: with one simple, smart, timeless ad. Instead we got a flurry of disjointed, uncoordinated efforts, with Jennifer Lopez eventually dominating the Cinquecento‘s image almost by default. Could this explain why the 500’s US sales have disappointed?

After an early downturn in sales, it appeared that Fiat might be distancing its 500 from the Jennifer Lopez-dominated image that hasn’t been panning out so well. With the debut of the 500 Abarth at the LA Auto Show, the ad shown above kept the sex-factor high, but focused far more on the male market. Perhaps sensing a shift in direction, Bloomberg asked Fiat/Chrysler CEO Sergio Marchionne last week if the brand’s boss Laura Soave would be keeping her job despite the weak sales. Still undecided, Marchionne replied in the affirmative

For the time being.

That was last Wednesday. Over the weekend, something seems to have changed…

We have been following this phenomenon for a while. Joint ventures in China create faux Chinese brands. Because? Because it’s the right thing to do, at least as far as the Chinese government is concerned. Officially, the reason for those fake Chinese brands is to make cars more affordable. Off the record, automakers roll their (slanted and round) eyes at this reasoning. A new brand doesn’t miraculously make a car more affordable. In the contrary. To establish a brand costs money. To establish dealer networks costs money. To build new cars costs money, even if they are on passé platforms. But you’ve got to do what China’s bureaucrats think you’ve got to do. Possibly, all these joint venture brands, from GM’s BaoJun on out, will end up in nice statistics that prove that homegrown Chinese brands are selling, and that exports are up.

Why the rant? Nissan and Dongfeng show the first production model of the faux Chinese Venucia brand at the Guangzhou auto show.

It’s no secret that Ferrari has been wrestling with the inevitable conflict between its bellowing V12s and European emission regulations, but that’s not the only challenge facing the Prancing Horse’s powertrain division. Sure, there’s the increasingly-tenuous link between the Scuderia’s Formula One technology and its road cars [sub], but in the short term that actually helps the emissions issue by creating a pretext for bringing KERS to the road (where it otherwise has little role). In fact, the real issue for Ferrari’s powertrain team is not even a “Ferrari issue” at all, but a Maserati issue.

Say what you want about Saab fans, the guys have some dedication. At a time when most have finally accepted the fact that Saab is at the end of the line, Saab’s hard-core “dead-enders” are taking up their social media arms to rescue their beloved brand. After all they have a perfect opportunity: after months of wading through a quagmire, uncertain whether to support Victor Muller, Vladimir Antonov, or one of Saab’s Chinese suitors, all Saab fans can now rally against their old enemy, GM. Long blamed for Saab’s decline despite the fact that the brand’s peak sales came under its ownership, GM has long been the bête noire for Saabistas. And with GM now taking the wheel of Saab’s fate, Saab’s rabid fans have taken over GM’s Facebook wall, posting images of their favorite Saabs and demanding The General “let Saab go.” Will it be enough to convince GM to go against its carefully-crafted Chinese relationships and interests by giving Saab carte blanche to ship its technology wherever its new Chinese masters want? Don’t count on it. But for the moment GM has to sit through the online equivalent of an “Occupy” protest.

I was not the only person to predict that the Fit 500 would enjoy strong initial sales and then flop as the novelty wore off… and I was half right! Sales climbed early, peaking at around 3k units per month this summer before dropping precipitously in September and October. In August were still wondering if the 500 could become a classic, but as of November 1, Fiat 500 inventory stood at a staggering 184 days. Now, Automotive News [sub] quotes UAW officials as saying that

Chrysler Group has suspended production this month of the 1.4-liter FIRE engine that powers the Fiat 500 in North America because of slow U.S. sales of the subcompact