By on April 1, 2021

Xiaomi

Xiaomi, a Chinese smartphone colossus, has announced they are building their own branded electric vehicles (EVs), just like Apple, Huawei, Sony, and Foxconn.

If you’re prepared to lose money, starting a car company is easy. Just ask Tesla. Xiaomi has plenty, enough to sink $10 billion into the venture over the next 10 years.

Xiaomi, the third-largest smartphone maker, is merging automotive, electronics, and information and communication technology with the traditional auto industry model. Xiaomi’s expertise is in manufacturing, hardware-based Internet service, software, and hardware integration. Their appeal in China, brand recognition, and presence in other countries will no doubt help at launch.

Xiaomi

Xiaomi’s smartphone brand, POCO, has made its way into 35 markets in the past three years. Xiaomi shipped over 9 million phones worldwide in 2020. The POCO F1 was their first release in 2018, adopted early on by techies and later by the media, achieving over 2.2 million shipments.

XiaomiYesterday, Xiaomi released the Mi Mix Fold, a new foldable smartphone. Xiaomi’s entrance in this segment is notable beyond the foldable display. Xiaomi’s new flagship, it has 16GB of RAM and 512GB of storage. The first camera phone to use their Surge C1 chipset, it’s also the first to use liquid lens technology.

Xiaomi

Besides the new smartphone, the company unveiled its new Xiaomi logo, designed by Japanese graphic designer Kenya Hara. Look for Xiaomi’s entrance into the EV segment to intensify the competition within China, as well as elsewhere in the world.

[Images: Xiaomi]

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6 Comments on “Chinese Smartphone Titan Xiaomi Entering the EV Race...”


  • avatar

    I never heard about this colossus.

    • 0 avatar
      Luke42

      That’s probably because you don’t speak Chinese.

      I’ve heard of them, even though I don’t speak Chinese either. I do have an interest in foreign business news, though.

  • avatar
    aja8888

    They will probably try to do an IPO in the U.S. on the NYSE to get their $Billions in start up funding from the sucker retail investors. Then in a year or so, go for another stock offering to grab some more $Billions before going BK and running off with the cash. That’s the usual game plan these days.

    • 0 avatar
      Lorenzo

      No, they’re too big for that. They’ll probably design and build a state-of-the-art infotainment/control module. The cell phone biz is pretty much saturated, and complete modules for BEV makers is a new, potentially lucrative market.

  • avatar
    ToolGuy

    That Mi Mix Fold is a blatant copy of the F-150’s new folding shifter, and the new logo is clearly a ripoff of GM’s amorphous blob redesign. My advice to both companies: Sue now, while you still can.

  • avatar
    Master Baiter

    I have one of their electric scooters. It seems to be pretty well made.

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