By on October 10, 2016

2017 Ram 1500 Lone Star Silver

Apparently, the 2017 Ram 1500 Lone Star Silver Edition was such a hit at the State Fair of Texas, visitors stole the badge off of both trucks.

Located in a lower corner of the truck’s chrome mesh grille, the badge lets everyone know that this isn’t just any other Ram model. Texas-sized amounts of polished metal and chrome are other giveaways.

Unfortunately for Ram representatives at the fair, those badges walked away as milled aluminum bling, possibly bound for a hat, vest or belt.

Nick Cappa, Fiat Chrysler Automobiles’ Ram product representative, declared the badges “pilfered” on Friday.

“So apparently folks really like the new badge on the grille of our new Ram 1500 Lone Star Silver,” Cappa stated on Facebook.

It’s too late to perform stop-and-frisk at the fair’s exits, leaving FCA with no choice but to reach into the patriotic parts bucket to make the two trucks whole again.

Ram 1500 Lone Stars are the state’s best-selling truck, so the theft isn’t unsurprising. The new Silver Edition, which piles on the exterior chrome, also adds 20-inch wheels, front tow hooks, and interior content to the up-level model. The $900 package bumps the 2017 Ram 1500 Lone Star’s price to $41,215, including a delivery charge.

Changes are also coming to the 2017 Limited and Laramie Longhorn models, with increased content and, like the Lone Star Silver Edition, a grille with more sparkle. A blacked-out Night package also bows for 2017.

The State Fair of Texas is the go-to event for truck makers with new product offerings hiding under their stetsons. Maybe next year, Ram will bring some extra badges to satisfy the fairgoers’ rapacious desires.

[Image: Fiat Chrysler Automobiles]

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21 Comments on “Texas Fairgoers Really Wanted a Piece of the Ram 1500 Lone Star Silver Edition...”


  • avatar
    Tinn-Can

    All the Tacomas were missing their shift knobs last Tuesday when we went. Most impressive thing I saw was the new Ridgeline… It was comfy…

  • avatar
    bikegoesbaa

    The amount of stuff that gets stolen off the displays at the Detroit Auto Show is amazing.

    Shift knobs and badges, obviously. But so much more. One time I saw a guy working hard to pull fly chrome valve springs out of an engine cutaway. Why?

  • avatar
    Lorenzo

    As Dear Abby keeps saying, when life hands you lemons, take them, they’re free!

    Hat bands? Vests? Belt Buckles? That sounds like a sales opportunity to me! FCA should crank them out and sell them at dealerships. Or better yet, partner with belt, vest, and hat makers, and splash that medallion on EVERYTHING! Sergio knows enough to do it with Ferrari stuff, he should recognize the chance to make more money.

    In fact, he should look into Florida, New York, and California editions of the Ram 1500 with their own distinctive medallions. Those are the other three of the top four states by population, so there should be big money-making opportunities there too.

    Even states with smaller populations, where Ram trucks are more common, and custom belt buckles are popular, should be considered. I can see Alabama, Georgia, Colorado, Wyoming, and other states that can have their own editions of the Ram 1500.

  • avatar
    MRF 95 T-Bird

    The folks who purloin these emblems deserve to be forced drive a Eagle Medallion.

    Over the years I have attended the NY Auto show I’ve noticed many of the vehicles have their shift knobs, radio knobs, seat adjusters etc. removed or taped by the manufacturer before they are displayed so they are not manhandled or damaged.

  • avatar
    Joss

    Wonder what the Nissan Rogue “Rogue One,” Star Wars edition is gonna have?

  • avatar
    BoogerROTN

    Would have been nice to include a photo of these chromed-up Lone Stars.

    Of course, I don’t have my sunglasses handy…

  • avatar
    jpolicke

    In the meantime, FCA should go back and redesign these to be more theft resistant. Actual owners don’t have an unlimited budget to replace these on their personal vehicles.

  • avatar

    In 1951 or so, Ford Motor Company made 18 presidential Lincoln Cosmopolitans. Seventeen of them were either sold to the U.S. government or stationed around the country for Pres. Harry Truman’s use. The 18th was given by Henry Ford II to Chaim Weizmann, the first president of Israel, to use as a state car (the presidency there is a ceremonial, not political office). Weizmann was a chemist who started the Weizmann Institute near Tel Aviv and after his death, the car was on display at his home near there. Over the decades souvenir hunters denuded it of just about everything that could be unscrewed so about 15 years ago, Ford Motor Co. sponsored its restoration.

    http://wis-wander.weizmann.ac.il/about/presidential-car-vintage-wheels

    • 0 avatar
      JohnTaurus_3.0_AX4N

      Very interesting. Thanks for sharing!

    • 0 avatar
      Lorenzo

      There’s another story about why Truman had Lincolns. Harry was the surprise winner in 1948 and asked the DC Cadillac dealer for a loaner ’49 convertible for his inauguration. The dealer was Republican and refused.

      The White House then asked the DC Lincoln dealership, who then contacted HQ and Henry Ford II supplied the dealer with a 1949 Cosmopolitan right off the assembly line, and offered any number of Lincolns the White House needed for the inauguration.

      Harry Truman had all the Cadillacs in the White House pool replaced with Lincolns and they became a White House motor pool staple for a couple decades, regardless of political party.

  • avatar
    Firestorm 500

    Badges? We don’t need no stinkin’ badges!

  • avatar
    CoreyDL

    You’re telling me the Texas Edition badges are -actually- milled aluminum? Because that would be quite impressive. Those badges would be of considerably higher quality and worth than any badge FCA puts on any other vehicle.

  • avatar
    threeer

    So these are the new “VW” emblems that disappeared years ago to be fashioned into hip-hop necklaces?

    Yo!

    • 0 avatar
      Mike_G

      I remember in the UK in the late 80s the theft of VW badges was so rampant the company determined it was affecting vehicle sales, so VW ran a promotion selling badges through mail order at nominal cost. They flooded the market with tens of thousands of them; the badges lost their novelty value with hipsters, and the thefts dwindled as the fad died off.


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